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Hot Buttered Media A full-service marketing and media company. Woman-owned, creatively inspired.
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HOT BUTTERED MEDIA is my full-service marketing and consultancy company, specializing in website content and design, social media strategies and creative direction. If you're looking to expand and monetize your presence online, let me lead the charge!

The takeaway: algorithm updates are hurting small businesses.
18/07/2024

The takeaway: algorithm updates are hurting small businesses.

Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature.

It's time to move past basic prompts (which tend to generate dull and/or canned content). This video provides instructio...
09/07/2024

It's time to move past basic prompts (which tend to generate dull and/or canned content). This video provides instructions for more detailed prompts.

Get early access to my NEW 7-Day AI Pro Course 👉http://go.alexanderfyoung.com/7DayAI2How To Write The Perfect Prompt (ChatGPT Masterclass)Being able to effe...

Amazing   tool HitPaw. I could spend an hour tweaking problem images and not have them look this good. Worth the annual ...
20/06/2024

Amazing tool HitPaw. I could spend an hour tweaking problem images and not have them look this good. Worth the annual fee (I hope).

My third year as Marketing Director for Lighthouse International Film Festival. We haven’t crunched the numbers yet but ...
11/06/2024

My third year as Marketing Director for Lighthouse International Film Festival. We haven’t crunched the numbers yet but it looks like our most successful year yet.

The way I use it largely which has been SO helpful, its hard to put words to it. Its like having an in-house editor. "My...
29/05/2024

The way I use it largely which has been SO helpful, its hard to put words to it. Its like having an in-house editor.

"My suggestion is to think of AI as a ghost writer that takes a rough document and turns it into a polished essay or article. This approach can work for nearly any scenario, including for scaled product descriptions."

The March 2024 core algorithm update is penalizing AI-generated content. Here is a better way to use AI for top ranked content.

So perfectly disturbing.
28/07/2023

So perfectly disturbing.

Let's dive into the topic of bad branding and its impact on a business.Picture this: you have a renowned logo, a delight...
28/07/2023

Let's dive into the topic of bad branding and its impact on a business.

Picture this: you have a renowned logo, a delightful little blue bird, which perfectly represents the bird-inspired name of your business. A seamless and fitting match between the logo and the name, a harmonious brand identity. So far, so good, right?

However, the unthinkable happens. You make the decision to discard the beloved bird logo and replace it with an unremarkable, almost macho-looking "X." The problem arises because the name of your business has no connection to the letter "X," rendering your new logo meaningless and perplexing.

The once-light and breezy "cuteness" that defined your brand evaporates. Your visitors now find it challenging to connect with your business, as if a close friend's personality underwent an abrupt change.

This highlights the significance of marketing and branding. It is an inherently creative process that cannot be purchased, regardless of how many billions you throw at it.

18/07/2023

If you've worked with me, please take a second to drop in a review!

Post a review to our profile on Google

Good piece that goes a bit deeper than you're average marketing article.Spotlight the customer, not the company.Strong b...
10/07/2023

Good piece that goes a bit deeper than you're average marketing article.

Spotlight the customer, not the company.

Strong brands have their own secret language.

Force hard decisions.

If you’re developing your brand strategy, use these rules to guide you. If you already have one in place, use this list to test it.

This post holds near-and-dear points to me: choose social media that resonates with you. If not, you'll find resentment ...
12/06/2023

This post holds near-and-dear points to me: choose social media that resonates with you. If not, you'll find resentment and confusion slowly creeping in ("I just don't get Twitter!")

In October 2022, during the whole Elon Musk debacle, I finally deleted Twitter from my phone. Around the same time, I also logged out of…

What Google ad to choose? Making this decision for one of my clients now.I will likely go with search ads (for an event)...
17/04/2023

What Google ad to choose? Making this decision for one of my clients now.

I will likely go with search ads (for an event) and one display ad - compare the two.

Search ads vs display ads: what are the differences, average industry metrics, and when should you use each type? Get all the answers here.

Why AI won't replace humanoids yet. "Generic pieces rarely gain traffic. To attract readers and score higher SERP rankin...
12/04/2023

Why AI won't replace humanoids yet.

"Generic pieces rarely gain traffic. To attract readers and score higher SERP rankings, write original articles that are exclusive to your site. Stop rewriting stuff that everyone already knows."

Can AI chatbots replace content writers? Here are some reasons why they can't and why the human touch is still essential for quality content creation.

Dealing with a print ad I created in Canva. I'll have to go through several steps to download it properly, so it retains...
10/03/2023

Dealing with a print ad I created in Canva. I'll have to go through several steps to download it properly, so it retains best quality.

"Another way to ensure a high-quality print is to increase the file size of your design. This is the best option for those who are looking to download a high-quality image with a transparent background. Currently the maximum dimensions on Canva are 8000 x 3125 px (pixels)."

So, you’ve just finished your design in Canva, and the print came out all blurry and pixelated. This is typically an issue that is solved by changing the DPI, but can it be done in Canva? The DPI of JPG and PNG files that are downloaded from Canva are set to a standard size and […]

Hard truth: I never get what I can share on Instagram. Article explained cleanly.
09/03/2023

Hard truth: I never get what I can share on Instagram. Article explained cleanly.

You know how to post on Instagram, but do you know how to repost on Instagram? Learn about the benefits of reposting, and check out the best tools to help.

Do you want to know the bane of my job? Sizing images. One sized image fits a platform but heads are cut off in another....
24/12/2022

Do you want to know the bane of my job? Sizing images. One sized image fits a platform but heads are cut off in another. Here's a cheat sheet.

The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

Do you know your web designer can read your email? DO NOT give a web designer too much power or ownership. Remember: it ...
28/11/2022

Do you know your web designer can read your email?

DO NOT give a web designer too much power or ownership. Remember: it is YOUR site and domain. If it isn't, make changes.

Hire a web developer without getting hacked. Follow these steps to prevent a web developer from getting control over your domain name, email, and website.

I'm breaking into logo design using Canva. This video, helpful.
29/09/2022

I'm breaking into logo design using Canva. This video, helpful.

Thinking about making a logo? Here's all the info you should know before you start making it with Canva, plus a whole lot of helpful tips and useful resource...

Who can keep up with the near constant need for content? Repurpose, repurpose, repurpose. With YT shorts taking over the...
02/09/2022

Who can keep up with the near constant need for content?

Repurpose, repurpose, repurpose.

With YT shorts taking over the shorts video market, here are the steps for recreating existing videos.

YouTube has long been trying to catch up with platforms like Instagram and TikTok, which allow creators to make content that grabs your attention for just long enough before the video ends. While YouTube Shorts have been around for a while now, the platform is adding a new way to create them – fro...

Aspect ratio...ergh, drives me nuts. But here, it is broken down so simply.
31/08/2022

Aspect ratio...ergh, drives me nuts. But here, it is broken down so simply.

In this post, Trevor gives an overview for beginners about aspect ratios. Find out how aspect ratios affect your shot and which one to use in different circumstances.

Heard the expression "photo dumps" today on a webinar Later but didn't understand it.Its a more informal method to post ...
11/07/2022

Heard the expression "photo dumps" today on a webinar Later but didn't understand it.

Its a more informal method to post pix. Instead of picking the best ones, you kinda just toss them out there. It adds a level of intimacy and casual imperfection.

https://www.inputmag.com/culture/instagram-photo-dump-trend-captions-meaning-kim-kardashian-kylie-jenner-bella-hadid-emma-chamberlain

The pandemic made people appreciate the small things in life, and even that had to be shared. Now those moments live on Instagram as a new kind of slideshow.

Google Analytics provides so much info...if you can understand it. This hones in one section that provides a ton of info...
06/05/2022

Google Analytics provides so much info...if you can understand it. This hones in one section that provides a ton of info:

https://www.youtube.com/watch?v=pXnd6EaSVyE

Sorry for the audio quality as my apartment is getting painted and there is some extra noise in the background! Subscribe for more digital marketing videos: ...

Working on my program ad for  on  . Want to put in more info (easy to implement marketing plans, affordable costs, free ...
14/04/2022

Working on my program ad for on . Want to put in more info (easy to implement marketing plans, affordable costs, free consult, etc) but don't want to fill up the space.

I always have to think twice on this one. Simply put, AdWords (now more commonly known as Google Ads) is a system that a...
12/04/2022

I always have to think twice on this one.

Simply put, AdWords (now more commonly known as Google Ads) is a system that allows businesses to bid for advertising space in the Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses.

https://www.wordstream.com/adwords-vs-adsense

AdWords vs. AdSense: What’s the difference between Google's two ad-centric offerings? Learn all the pros and cons of AdWords vs AdSense in this comprehensive article.

YouTube videos - affordable for small business and serious traction (and easier to set up than a head-scratching Google ...
09/04/2022

YouTube videos - affordable for small business and serious traction (and easier to set up than a head-scratching Google ad):

https://vitalstorm.com/youtube-ads-vs-google-search-ads-pros-cons/

While they shouldn't be seen in opposition to each other, it’s important to understand the differences between YouTube Ads and Google Ads (pay-per-click).

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