Researchscape

24/02/2026

When asked what kinds of exercise or fitness activities they do, 19% of Americans said cycling. That’s not leading the paceline: it’s well behind walking/treadmill at 61% and behind the next three (hiking or trail walking at 34%, strength training at 32%, and running at 28%).

The median cyclist is on the bike three days a week, for 45 minutes at a time, traveling 5 miles. Cycling skews toward younger, higher-income, healthier Americans.

This data comes from our survey of 1,004 U.S. adults from February 13–17, 2026, as part of our omnibus research program.

When asked what kinds of exercise or fitness activities they do, 19% of Americans said cycling. That’s not leading the paceline: it’s well behind walking/treadmill at 61% and behind the next three (hiking or trail walking at 34%, strength training at 32%, and running at 28%). The median cyclist ...

02/12/2025

On our blog, Jeffery Henning discusses the process of creating a successful survey and how it consists of a relay race between the client, research firm, and respondents.
Read more at

Successful surveys are a relay race, handing off between the client and research firm at multiple steps.

07/10/2025

On our blog, CEO Jeffrey Henning shares a recent anecdote on how we used a survey to assist a client who was panicking over recent negative feedback, and used a series of studies to create a winning message for their company.

Read the full story on

A customer complaint went viral. The anecdote reinforced negative brand perceptions. The story was not going away. Initial corporate responses hadn’t worked.

29/08/2025

We conducted the Cloudinary Global Retail Survey between February 20 and March 17. which polled 450 marketing, and business leaders in retail across 14 different countries. The study found that 88% of brands believe personalisation is critical to their digital strategies and have made it their top priority. Additionally 93% of retailers estimated that personalisation alone delivers anywhere from a 50 to a 400% improvement in business outcomes.

Read more on https://buff.ly/hxarKmB

28/08/2025

For Rocket Lawyer we conducted a survey of 1000 US adults in the first and second quarter of 2025, which found that 82% of small business owners said they are concerned about protecting their business from financial liability in contracts, and nearly 77% worry about reputational damage.
Read more on

SAN FRANCISCO, Aug. 12, 2025 (GLOBE NEWSWIRE) -- Today, Rocket Lawyer, the affordable and trusted legal technology platform, introduces Rocket Copilot™ Contract Review, a new, free**, AI-powered legal experience that helps small business owners confidently evaluate and sign contracts, negotiate sm...

27/08/2025

For Singlewire Software, we conducted their first-ever School Entrance Security Report, based on more than 500 responses from U.S. school staff members. The study, carried out in January and February, found that only 17% of K-12 school staff members feel their campus entrances are completely secure.
Read more on

Only 17% of survey respondents consider their school entrance to be “completely” secure, visitor management, Singlewire Software, security

26/08/2025

On our blog, Jeffrey Henning writes on the importance of knowing where to pitch your survey results to achieve maximum press coverage.

Being able to pitch newsmaker survey results locally in addition to nationally opens up many additional journalists to reach out to.

20/06/2025

Last month we sponsored a panel called, “Credit Where It’s Due – Driving Big Idea Creation.” Read more of the moderator Adam Ritchie's takeaways on O'Dwyer's website.

Any agency can handle an account, and any PR pro can staff an account. But it’s the Big Ideas that make us unforgettable.

19/06/2025

Last week, for the O’Dwyer’s series of webinars, Tony Cheevers interviewed Dylan Tweney about a survey of content creators that we did together. You can read Jeffrey Henning's takeaway's on our blog. https://buff.ly/rAOrYop

13/06/2025

Yesterday, Linda Zebian, VP of Communications at Muck Rack, interviewed Claire Walsh, Lead of Public Relations at ZipRecruiter about how to track the right metrics, build smarter reports, and connect PR to business outcomes to determine Return on Investment. You can watch the webinar here https://buff.ly/Hw6GaWH.

On our blog, Jeffrey Henning went over his takeaways from the presentation.

Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.

12/06/2025

We fielded an online survey for Challenge Dairy, a leading U.S. farmer-owned butter brand. Nearly 70% of participants admitted to not using exact measurements when cooking with butter, supporting the premise for Challenge's launch of pre-portioned cubes of butter. Additionally, nine out of ten (90%) respondents reported they do not cook dinner entirely from scratch, and more than half defined an easy meal as one that is ready in under 30 minutes.
Read more on https://buff.ly/8gJB1Ir

30/04/2025

Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by our own Tony Cheevers.

Join Researchscape's Tony Cheevers and David Fuscus, CEO of Xenophon Strategies, Inc. & founder of Précis AI, for a discussion on how AI is transforming the ...