Researchscape

13/06/2025

Yesterday, Linda Zebian, VP of Communications at Muck Rack, interviewed Claire Walsh, Lead of Public Relations at ZipRecruiter about how to track the right metrics, build smarter reports, and connect PR to business outcomes to determine Return on Investment. You can watch the webinar here https://buff.ly/Hw6GaWH.

On our blog, Jeffrey Henning went over his takeaways from the presentation.

Collaborate with MRX and marketing then connect PR to business outcomes to determine the Return on Investment from public relations.

12/06/2025

We fielded an online survey for Challenge Dairy, a leading U.S. farmer-owned butter brand. Nearly 70% of participants admitted to not using exact measurements when cooking with butter, supporting the premise for Challenge's launch of pre-portioned cubes of butter. Additionally, nine out of ten (90%) respondents reported they do not cook dinner entirely from scratch, and more than half defined an easy meal as one that is ready in under 30 minutes.
Read more on https://buff.ly/8gJB1Ir

30/04/2025

Xenophon Strategies founder David Fuscus discussed the current state of AI adoption in the PR industry, hitting on AI's potential to cause job loss, but also its significant ability to reduce client over servicing, on the latest O'Dwyer's webinar Apr. 21 moderated by our own Tony Cheevers.

Join Researchscape's Tony Cheevers and David Fuscus, CEO of Xenophon Strategies, Inc. & founder of Précis AI, for a discussion on how AI is transforming the ...

24/04/2025

Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the Public Relations Global Network
The survey was carried out by PRGN agencies supported by Researchscape International over a several-month period ending earlier this year and the results provide significant insight into a shift in branding strategies, including identifying the most crucial factors in supporting brand influence.
Register for the PRGN Influence Insights Webinar now and attend on Apr 29, 2025 11:00 AM

Come join this webinar to hear how the factors, channels and sources building brand influence are seen changing by corporate and comms leaders, based on a global survey conducted by the Public Relations Global Network

08/04/2025

Tony Cheevers spoke with Alan Siegel in a webinar hosted by O'Dwyer's PR, which focused on the importance of transparency and simplicity when communicating with an audience.
Watch the full webinar at

Join Researchscape's Tony Cheevers and branding expert and simplification pioneer Alan Siegel for a discussion of his primary life’s work guiding businesses,...

03/04/2025

We conducted a survey for RELEX Solutions of 579 retail, CPG, and wholesale leaders globally in January 2025, and the results are now available.
Get the full whitepaper at https://hub.relexsolutions.com/state-of-supply-chain-2025?utm_source=businesswire

01/04/2025

A clear mission is the heartbeat of strategy and answers the question of why we’re here, explained H2O Strategies Founder Monique Waters to the 60+ attendees of "Strategic Planning in a Dynamic World" Oct. 18 webinar sponsored by O’Dwyer's and Researchscape. Waters was joined in the online discussion by Padilla EVP Tina Charpentier, in addition to moderator Tony Cheevers, our very own customer success officer. A full recording of "Strategic Planning in a Dynamic World" webinar is available at https://buff.ly/2Gfbz3q

Next up in the webinar series is “Leading Through Challenging Times" Nov. 15th @ 3 p.m. EDT with Jean Serra, Founder of V2 Communications.

Future topics under consideration are:

-Content marketing and its intersection with PR
-Mental health and wellness at work
-Crisis communications
Read more on https://buff.ly/3W53tP5

Join my upcoming webinar! Sign up today!

31/03/2025

On our blog, Jeffrey Henning discusses how focus on ideal customer profile (ICP) for respondent targeting is limiting your exposure, and how you can receive more press coverage with a few helpful tips.

Surveying your ideal customer profile (ICP) can actually work against you when creating media-worthy studies.

25/03/2025

For O'Dwyer PR, Chase Media CEO and our own Tony Cheevers conducted a webinar on the impact of communication in conveying your key business messages.
Watch the webinar on O'Dwyer's YouTube account.

Join Researchscape International's Tony Cheevers and Dianne Chase, Founder & CEO of Chase Media, for a discussion on how communicating in a more meaningful, ...

24/03/2025

On April 1, join Award-winning career coach Jane Genova as she shares insights about starting, operating, growing and, if necessary, shutting down a public relations enterprise in a webinar moderated by our own Tony Cheevers. That covers everything from creating the niche focus to the nuts and bolts of the pricing, bookkeeping, legalities, promotions and networking. She labels this era as a new golden age of entrepreneurship. The edge she has in providing guidance is her background in marketing communications.
Sign up ahead of time here: https://us06web.zoom.us/webinar/register/WN_Ga8bulnERAekYmxkyBi2Sg

18/03/2025

Have a listen to Tony Cheevers, Mark Riggs, and Ken Jacobs discuss the finer points of client aquisition, finance communications, and more in the latest webinar from O'Dwers and Researchscape.

Join Researchscape's Tony Cheevers as he moderates a discussion with Pemberton CEO & founder Mark Riggs and certified executive coach Ken Jacobs on helping c...

04/03/2025

In our O’Dwyers PR webinar, “Hot Topics, Cool Data: Using Newsmaker Surveys to Stand Out,” Michele Linn of Mantis Research and Jeffrey Henning shared essential strategies for developing newsmaker surveys that resonate with journalists and create buzz. Here are the three key approaches that were discussed:

Start with Story Development Before Survey Design
Ensure Proper Sample Size and Quality
Communicate Findings Effectively.

Watch on https://buff.ly/3Qr3OtR