15/06/2023
Marketing/Growth teams today are either trying to do everything (and end up doing nothing well because the resources are spread way too thin), or do what every one else is doing: Instagram, Google Search, etc.
I published a video recently to show the process/framework to follow which will help you discover the right marketing/growth channels for your business and experiment with them in a more structured way compared to doing everything.
Here is the link to the video: https://www.youtube.com/watch?v=eWXKSQcfT3s
This is something I learnt from the book: Growth Hacking!
Do help spread the word if you find it useful :)