Transforming your long-form content, into captioned social videos
20/11/2024
Are you struggling to come up with fresh, engaging content for your business?
Here’s a secret: You only need to focus on three types of posts to create an effective social media strategy. That’s it—just three! Every post you make should either Educate, Motivate, or Nurture your audience. Let’s break these down with examples so you can start planning today.
1️⃣ Educate Your Audience
People love to learn, and educational content positions your business as a valuable resource. Whether you're explaining how your product works, teaching a skill, or sharing industry insights, this type of content builds trust and credibility.
Here are a few examples:
✅ A gym owner could share tips for improving form during workouts or highlight the benefits of a new class.
✅ A bakery might post a video demonstrating how they decorate their signature cakes.
✅ A marketing agency could create a carousel breaking down the latest trends in social media.
Ask yourself: What can I teach my audience that adds value to their lives?
2️⃣ Motivate Your Audience
This is all about inspiring your audience to take action. Motivational posts get people excited about your products or services and show them the transformation they can expect.
Examples include:
✅ Sharing a customer success story or testimonial.
✅ Announcing a limited-time offer, like “20% off personal training packages this week only!”
✅ Posting a “before and after” transformation to show the results your clients have achieved.
These posts should make your audience think, I need to act now!
3️⃣ Nurture Your Community
Building long-term relationships with your audience is the key to a loyal customer base. Nurture posts show your followers that you care about their journey and want to see them succeed.
Examples include:
✅ Highlighting a client win or milestone. (“Shoutout to Sarah for completing her 50th class this year!”)
✅ Sharing a behind-the-scenes look at how your team works to provide excellent service.
✅ Offering tips to help your customers get the most out of your product.
These posts create a sense of belonging and deepen your connection with your audience.
Here’s how to make this work for your business:
Rotate through these three types of posts every week. Not only will this keep your content balanced and engaging, but it will also ensure you’re covering all the bases for attracting new leads, converting them into customers, and keeping your community engaged.
Still not sure where to start? Comment “Calendar” below, and I’ll send you a FREE social media content strategy designed to help you plan posts in each of these categories. Let’s make your social media work for you!
