Kaspar Design

21/02/2016

Jaguar Pace Fragrance video

21/02/2016

We are proud to have just completed another assignment from Art & Fragrance. This time, we were commissioned to devise the campaign for their new Jaguar Fragrance “PACE”. This new fragrance was created to partly reflect the striking looks of the new Jaguar F-Pace family sports car. The most conspicuous element is obviously the blue hues that dominate both the car and the fragrance bottle.

The Jaguar brand epitomizes style, worldly elegance and a savant combination of classic looks and ultra modern, progressive design. The challenge was to create a campaign that would combine all of the above and also work hand in hand with the campaign of the F-Pace sport car.

We chose the backdrop of a bridge with industrial steel beams that suited the masculine fragrance, and also referred fittingly to the criss-crossing pattern of the grille at the front of the car. That pattern is also prominently featured on the bottle and the packaging. After an extensive casting, we were delighted to have on board model Isha Blaaker from Max Models (maxmodels.nl). His distinctive feline looks made him singularly suited to be the face of Jaguar Pace.

The campaign includes single and double page advertising, billboard and a movie. Check out our next post to view the video.

If you are a fan of Jaguar Automobiles, have a look at the rewly released (http://www.jaguarusa.com/all-models/f-pace/index.html)

Photography: wongwannawat.com
Copywriting: Adam Matricardi
Model: Isha Blaaker
Project management: Marija Kaspar
Special thanks for styling resources to LOOQ boutique in Zurich

21/10/2015

We are proud to announce the assignment of a new international campaign... More on this topic early November.

03/04/2015

This "Intense" mood film was created to accompany product presentation on Points of sales. The product is on sale for a limited time exclusively at harrods of London. It will be released for worldwide sale in the second half on 2015.

Concept, direction, art direction and development: Kaspar Design
Copy writing: Adam Matricardi
Photography and editing: Patrizio Di Renzo

Do you have comments or questions about this project? [email protected]

03/04/2015

This mood film was created to accompany product presentation on Points of sales.

The product is on sale for a limited time exclusively at Harrods of London. It will be released for worldwide sale in the second half on 2015.

Concept, direction, art direction and development: Kaspar Design
Copy writing: Adam Matricardi
Photography and editing: Patrizio Di Renzo

Do you have comments or questions about this project? [email protected]

03/04/2015

Bentley Fragrance brand manager Sabrina Kissel from Art and Fragrance commissioned Kaspar Design to develop an advertising concept pitch for their upcoming Bentley Infinite Fragrance. This pitch involving several agencies and we were very pleased to be selected to develop this campaign.

The fragrance name was defined as "Infinite" and the challenge was to create a narrative that would conjure up a sense of infinite possibilities, intimately associated with the Bentley Motors' SUV, all-terrain automobile which was released in the Fall of 2014.

We chose as a setting the fabled salt flats of Salar de Uyuni, located on the highlands of Bolivia. This unique setting alone offered the sort of vistas that still appears "out-of-this-world" to the general public. After numerous tests and image selection, we decided to photograph the model in studio and combine the background in post production, for practical and budgetary reasons.

We searched for a model that suited the brand positioning and selected top model Goncalo Teixeira, represented by www.centralmodels.pt/wordpress

This campaign involved full page and double page advertising as well as a mood video. The fragrance as an "Intense" version developed for the Middle East market.

The product is on sale for a limited time exclusively at harrods of London. It will be released for worldwide sale in the second half on 2015.

Concept, art direction and development: Kaspar Design
Copy writing: dam Matricardi
Photography: Patrizio Di Renzo

Do you have comments or questions about this project? [email protected]

03/04/2015

A companion fragrance labeled "Bentley Infinite Intense" was developed for the Middle East and Asian regions. The concept remained the same and we elected to develop a sunset version of the salt flats of Salar de Uyuni, located on the same highlands of Bolivia to represent the spicier, more pronounced fragrance.

Top model Goncalo Teixeira, represented by www.centralmodels.pt/wordpress, remained our model of choice for this second campaign.

This campaign involved full page and double page advertising as well as a mood video. Check out the mood video on the next post.

The product is on sale for a limited time exclusively at Harrods of London. It will be released for worldwide sale in the second half on 2015.

Concept, art direction and development: Kaspar Design
Copy writing: Adam Matricardi
Photography: Patrizio Di Renzo

Do you have comments or questions about this project? [email protected]

23/11/2014

We are proud to have been selected to create the branding campaign for the upcoming new fragrance from Bentley. We were commissioned by Arts and Fragrance to create an international campaign encompassing multiple advertising and 2 films. More on this project after the product's retail release. Stay tuned.

23/11/2014

Check out our Bucherer Vive Elle diamond collection in the current Vogue Germany issue. November 2014. It is a 4-page, tri-fold ad introducing the jewelry section. We hope you will appreciate its understated elegance.

16/11/2014

The photoshoot for the Bucherer Ville Elle campaign took place in London during the course of August 2014. Bucherer Marketing managers Jörg Baumann and Sandra Bär attended the photography session and added invaluable input. Neutral Zurich Chairman Rudolph Schürmann oversaw the overall creative direction and made sure all went to the client's satisfaction.

Photographer Marc Segal lent his broad talent and delivered a fabulous set of photography that illustrated the joie de vivre so characteristic to this unique collection.

Models Pamela Bernier and Davis Guillo were represented by Fotogen agency from Zurich.

Read more about this collection on the Bucherer site: http://bucherer.com/en/news/vive-elle

16/11/2014

The Vive Elle brochure will be distributed throughout the Bucherer retail network in Switzerland, Germany, France, the Middle East and Russia.

Read more about this collection on the Bucherer site: http://bucherer.com/en/news/vive-elle

The brochure can be experienced full screen and downloaded here:http://bucherer.com/sites/default/files/company/katalog/Bucherer_Vive_Elle_CH.pdf

16/11/2014

The photoshoot for the Bucherer Ville Elle campaign took place in London during the course of August 2014. Bucherer Marketing managers Jörg Baumann and Sandra Bär attended the photography session and added invaluable input. Neutral Zurich Chairman Rudolph Schürmann oversaw the project and made sure all went to the client's satisfaction.

KasparDesign was hired for the concept, creative direction, model casting and the production.

Photographer Marc Segal lent his broad talent and delivered a fabulous set of photography that illustrated the joie de vivre so characteristic to this unique collection.

Models Pamela Bernier and Davis Guillo were represented by Fotogen agency from Zurich.

Read more about this collection on the Bucherer site: : bucherer.com/en/news/vive-elle

16/11/2014

Kaspar Design was commissioned by reknown Zurich-based Neutral Zurich agency to develop the full campaign for Bucherer's new jewelry collection "Vive Elle". This exquisite new diamond collection from the House of Bucherer offers magnificent colliers, sautoirs, bracelets, rings and solitaires inspired by the Jazz Age and art deco, and is a celebration of beauty and a tribute to the joie de vivre of the 1920s.

It was a pleasure to work with Neutral Zurich Managing Partner Michelle Nicol and Chairman Rudolf Schürmann and I look forward to the next opportunity.

Read more about this collection on the Bucherer site: http://bucherer.com/en/news/vive-elle"

Agency: http://www.neutralzurich.com"

Photographer: Marc Segal. Represented by: http://www.streeters.com/artists/photographers/mark-segal/editorial

Models Pamela Bernier and Davis Guillo were represented by www.fotogen.com agency from Zurich.

03/04/2014

Introducing the upcoming website of the just-renovated Papagaj seaside restaurant in Djenovici, a small locality located near Herceg-Novi in Montenegro. We thank proprietor Nikola Kocalo for this assignment and look forward to the completion of this project.

03/04/2014

We were proud to be commissioned by INVERAQUA DDO to create the identity of their resort development plan to be built in Montenegro's South Coast, near the historic town of Ulcinj. Our job was to synthesize the essence of the area and the spirit of freedom and wilderness that is characteristic of the Velika Plaza area and the near-by Ada Bojana island.

We created an identity based on hand-written calligraphic titles and photography suggestive of the resort's beach front location, in the midst of a nature reserve, thus the tagline: "Life, Naturally". We have also developed a logo with a deliberately understated sophistication to reflect the luxurious services and amenities. In addition, Kaspar Design conceived a full positioning and branding plan as part of Inveraqua's development pitch proposal.

We thank project managers Vukica Martinovic and Damian Flores for this opportunity and look forward to do more work on this rewarding project.

Do you have comments or questions about this project? [email protected]

03/04/2014

LUXURY LOUNGE WEAR WITH PRECIOUS STONES
The Jewels by Hanro collection was designed exclusively for Harrods of London. This exceptional, one-of-a-kind line is a luxury Loungewear range featuring three styles in cashmere, Merino wool and Silk.

Marija created this collection as a limited 12 unique pieces decorated with exclusively designed handmade Jewellery. Each piece comes with limited edition certificate made for Harrods. Marija Kaspar and Swiss goldsmith Corinne Schriber collaborated to develop these pieces creating an exciting contrast to the rough textured knit using polished rose gold and delicately honed black diamonds. These are true collector’s items with personality and an unmistakable style.

The Hanro concession in the Harrods store had a re-design and had a lovely wall feature to show off this fantastic exclusive.

28/03/2014

Jean Paul Gaultier took some cues from the TV series Galactica and Star Treck for his Fall 2014-15 Collection. Worth a look if you like the genre. I like in particular the "retro future" structure of some of these dresses.

Read Jean Paul Gaultier Gets PUNK Galactic | PARIS Report only on fashiontv.com

27/03/2014

I recently met Zurich-based Patrizio Di Renzo. I was enchanted by his photography, half imaginary beings navigating a surreal world born right out of his rich vision. I highly recommend it. His work was published in two sumptuous books, by Zauberkind and Paris-based fine books publishers Assouline.
www.patriziodirenzo.com

24/06/2013

Qatari Diar's BEYOND HORIZON proposal sneak peak:

Kaspar Design is currently working on a proposal for the upcoming development of a multi-use luxury development on the Lustica Peninsula, on the upscale North coast of Montenegro.

The proposal includes a resort corporate identity, web and print material design, an in-depth positioning plan, including a narrative establishing the "story" behind the resort, and a full-fledged social media plan.

We look forward to the completion of the proposal and the upcoming meeting with Qatari Diar from Doha, Qatar.

24/06/2013

It is always a pleasure to work on a Boesch Motorboat ad. This one was out of the ordinary because I managed to come up with a Zurich-German headline. Seriously.
Photography by Racerfish.

24/06/2013

Thank you Reto for the great meeting this morning. It is always a pleasure to share thoughts with you. Check out his work for world-class publications: www.retoguntli.com.

24/06/2013

Had an exciting meeting with Zurich based photographers Reto Guntli and Agi Simoes to review Koken.me, a great website publishing with an integrated backend CMS console. Highly recommended for anyone seeking to showcase their work, no coding required.
Visit: koken.me