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a recruiting platform created this print ad to alert and tell people that they don’t have to stay covered in mould play...
29/09/2020

a recruiting platform created this print ad to alert and tell people that they don’t have to stay covered in mould playing desktop games forever to go in with their lives.

Due to the ongoing pandemic, a lot of people across the globe who were planning on a career change are now stuck with their boring jobs. Such situations often end up with high saturation levels.

This ad really kept us thinking. Did it do the same for you?





A full-page commercial of Bombay Telephone Company (Now, MTNL).In the late 1930s and 1940s, phone firms were among the m...
27/08/2020

A full-page commercial of Bombay Telephone Company (Now, MTNL).

In the late 1930s and 1940s, phone firms were among the most outstanding advertisers in movie magazines.
The Bombay Telephone Company, which was established in 1925, issued ads to "filmindia", essentially the most outstanding movie journal of the time, in its try and develop its subscriber base in Bombay, Karachi and Ahmedabad.

The focused viewers in this ad is clearly an English-speaking, educated, city, wealthy Indian.





Brooke Bond advertising their Taj Mahal tea highlighting a unique manufacturing process called CTC (Crush, Tear, Curl)."...
24/08/2020

Brooke Bond advertising their Taj Mahal tea highlighting a unique manufacturing process called CTC (Crush, Tear, Curl).

"Wah Taj! is now a household punchline in India, one of the biggest producer and consumer of tea.





Lifebuoy, a well-known soap brand, is known for it's promise of health and hygiene.We all have grown up with the slogan,...
12/08/2020

Lifebuoy, a well-known soap brand, is known for it's promise of health and hygiene.
We all have grown up with the slogan, ‘Lifebuoy hai jahan Tandurusti hai waha!'

In 1953, the brand launched a new beauty-soap with fragrance and turned the expected reactions from people into advertisements.





81% of brands use Affiliate Marketing Programs. This is a very important part of marketing strategy. In fact, advertiser...
05/08/2020

81% of brands use Affiliate Marketing Programs. This is a very important part of marketing strategy. In fact, advertisers pay commissions only for the conversions they get, which means that the sales cycle is financially beneficial to the company.

It is also one of the best way to monetize your blogs!









An ad dating back to 1885 advertised its “instantaneous cure” for toothache, using co***ne.For some reason, the advertis...
18/07/2020

An ad dating back to 1885 advertised its “instantaneous cure” for toothache, using co***ne.

For some reason, the advertisement depicted kids playing in the yard.

Co***ne was once used a local anesthetic. It was sold in the form of tonics and drops in the 1800s and continued to be sold until the early 20th century.
Dentists saw its potential and used it for painless extractions. Rubbing co***ne on the gums was a popular remedy for swollen and painful gums.
It's long-term users experienced several serious side-effects and co***ne was finally banned in the USA in 1920 under the dangerous drugs act.





Have you ever come across the term ‘Semiotics’? You’ll be surprised on how your lives revolve around it on a daily basis...
11/07/2020

Have you ever come across the term ‘Semiotics’? You’ll be surprised on how your lives revolve around it on a daily basis.







Can you be creative with a highlighter pen advertisement?'Highlight the Remarkable' campaign for STABILO is the answer.T...
17/06/2020

Can you be creative with a highlighter pen advertisement?

'Highlight the Remarkable' campaign for STABILO is the answer.

This campaign by DDB Germany () went viral thanks to Cannes Lion festival. Having won at the festival, the campaign was quick to gain attention on Twitter.

Each print and outdoor ad featured a remarkable woman and her achievements.

Such campaign deserves all the praise!





Design thinking is used in various ways these days! Understand the needs of a user, define it, ideate it, create a proto...
11/06/2020

Design thinking is used in various ways these days! Understand the needs of a user, define it, ideate it, create a prototype of it and then finally test it with your users! This process has successfully delivered products that are highly used by people now. Products by is also a great example of design thinking.

We highly recommend you to follow podcasts by or go through TedTalks by Tim Brown.









The French jewelry and watch brand Cartier () is known for its most famous collections, the Panthère de Cartier.The pan...
06/06/2020

The French jewelry and watch brand Cartier () is known for its most famous collections, the Panthère de Cartier.

The panther has been an emblem of the brand since the 1930s.

Furthermore, the panther is a symbol of femininity, a fierce, independent type of femininity that was new to the world when the Panthère de Cartier was created. Beginning with a wristwatch of all things – a fashion item for forward-thinking females at that time – and soon after becoming a symbol of strong, confident and, most of all, free and wild women.





Understanding the importance of ‘Gamification’ is crucial in most companies. Whether it’s for the employee or the custom...
17/05/2020

Understanding the importance of ‘Gamification’ is crucial in most companies. Whether it’s for the employee or the customer, gamification can improve ones life by not making it monotonous. Here we have a few examples for you to understand how gamification is used in our day to day lives through apps.

Platforms like LinkedIn or apps like Duolingo also have a strong base of gamification.








Bose and DDB Singapore ( ) used only visuals to show how their noise-cancelling headphones can make life a little more b...
28/04/2020

Bose and DDB Singapore ( ) used only visuals to show how their noise-cancelling headphones can make life a little more bearable.





L'Oreal and McCann ( ) came together for this gender equality campaign in 2019.With data to back their claims, the camp...
27/04/2020

L'Oreal and McCann ( ) came together for this gender equality campaign in 2019.

With data to back their claims, the campaign highlighted benefits of women learnership.

The targeting is clear: Men, currently dominating decision-making position in most companies.





A magazine advertisement for Absolut Vodka () Magnetism. This 2-page ad showed how typography can help your advertisemen...
26/04/2020

A magazine advertisement for Absolut Vodka () Magnetism.
This 2-page ad showed how typography can help your advertisement in unique ways. With brilliant imagination and tedious hard work, this ad was a masterstroke by Absolut!

If the text can't stop itself from getting attracted to Absolut, neither can we!





A controversial ad from the 1950s showing a kid wrapped in DuPont's Cellophane. Back in the day, due to low product know...
25/04/2020

A controversial ad from the 1950s showing a kid wrapped in DuPont's Cellophane.
Back in the day, due to low product knowledge, DuPont spent a few years of trial and error with design and marketing.
It surely did get our attention, but is it a good way to advertise a product?





KFC ran out of chicken? What will happen when world’s favourite fast food chicken store ran out of chicken?A social medi...
24/04/2020

KFC ran out of chicken?
What will happen when world’s favourite fast food chicken store ran out of chicken?
A social media outrage (2018).

and it's creative agency (Mother ) were smart enough to come up with the "We're sorry" campaign to admit their fault.

Laughing at your own goofup and owning up to it definitely requires some courage!





One of the best automotive print ad ever, thanks to its ruthless simplicity and yet a powerful impact. Porshe () used it...
23/04/2020

One of the best automotive print ad ever, thanks to its ruthless simplicity and yet a powerful impact.

Porshe () used it's 1983 LeMans winning streak as a print ad, and got everyone's attention.





How do you advertise a non-alcoholic beer? Watch and learn from these sharp and clever print advertisements by Miami Ad ...
22/04/2020

How do you advertise a non-alcoholic beer?
Watch and learn from these sharp and clever print advertisements by Miami Ad School ( ) for Uwe Beer. 0% alcohol and 100% creativity!





Los Angeles and New York, in 2018, saw such mysterious "Netflix is a joke" billboard in their busy neighbourhood. Turns ...
21/04/2020

Los Angeles and New York, in 2018, saw such mysterious "Netflix is a joke" billboard in their busy neighbourhood.

Turns out it was a provocative ad campaign for their new Netflix Comedy specials. Overnight the ads transformed from black and white insults to playful character statements.

Result? Millions and millions of dollars worth of free global media coverage.

“What gets action is what gets attention. What gets attention is what gets seen.” -Dave Trott, D&AD ()





Levi Strauss & Co (), a vintage rugged brand, started off with targeting working men, be it engineers, miners or mechani...
20/04/2020

Levi Strauss & Co (), a vintage rugged brand, started off with targeting working men, be it engineers, miners or mechanics.

Today, what makes it one of the most celebrated names in the history of apparel is the fact that Levi’s always managed to adapt its brand strategy to the generations’ trends.





"Taste that beats the others cold!" ad campaign by Pepsi is from the year 1966-1969. This ad in particular clearly deliv...
18/04/2020

"Taste that beats the others cold!" ad campaign by Pepsi is from the year 1966-1969.

This ad in particular clearly delivers the message: Taste best when cold!
Although the copy is flattering, but does anybody needs it after seeing the visual? Self-explanatory, isn't it?





Raise a glass of whiskey to this elegant advertisement. The well-known whiskey bird (A Red Grouse, Scotland's national g...
17/04/2020

Raise a glass of whiskey to this elegant advertisement.
The well-known whiskey bird (A Red Grouse, Scotland's national game bird) was brought to life in a Perfectly Balanced ad campaign by The Famous Grouse.





"The world's smartest" campaign by Van Heusen () was launched in the 1950s.Back then, the brand was known for it's quirk...
16/04/2020

"The world's smartest" campaign by Van Heusen () was launched in the 1950s.

Back then, the brand was known for it's quirky and sometimes sexist advertisements such as "It's a man's world" campaign.

This one, a father's day special, connects with you emotionally without any need for other fillers.





These vintage press ads were released by Shell () in 1950s. Shell is one of the oldest brand and an oil & gas "supermajo...
15/04/2020

These vintage press ads were released by Shell () in 1950s.

Shell is one of the oldest brand and an oil & gas "supermajor".

The illustrations in the press ads potrays an evil looking devil making its point loud and clear!


Every visual part of these Old Spice ads catch your eye right away. And when an ad has so much colour and finesse going ...
14/04/2020

Every visual part of these Old Spice ads catch your eye right away.

And when an ad has so much colour and finesse going on in it, the human mind automatically looks for something more, that is, a catchy slogan.

The campaign 'Become one of the freshest smelling places on earth' was launched in 2011 by the advertising agency Wieden+Kennedy.

The ads also won the award for being one of the best Health & Beauty ads of 2011.


Gillette () introduced the disposable safety razor back in 1901, before which straight razors and fixed-blade safety raz...
13/04/2020

Gillette () introduced the disposable safety razor back in 1901, before which straight razors and fixed-blade safety razors dominated the market.

A perfect way to introduce a razor is by depicting how safe it is, and how easy to use it is. This ad ticks all the boxes!


Ever wondered if Gucci advertised back in the 1960s?Absolutely! "Quality is remembered long after price is forgotten"Pur...
11/04/2020

Ever wondered if Gucci advertised back in the 1960s?
Absolutely!

"Quality is remembered long after price is forgotten"
Pure masterpiece, isn't it?


Apple went overboard with the 'Test drive a Macintosh' campaign in the 1980s. Ex-Apple CEO John Scully's dream campaign ...
11/04/2020

Apple went overboard with the 'Test drive a Macintosh' campaign in the 1980s.
Ex-Apple CEO John Scully's dream campaign which witnessed 200,000 would-be Apple customers take advantage of the offer, while Apple dealers absolutely hated it.

The campaign was a big success, as customers fell in love with Macintosh and would never buy a computer made by another company again.


During the 1950s, vodka consumption in the United States was minuscule. Smirnoff Vodka- It leaves you breathless, was a...
10/04/2020

During the 1950s, vodka consumption in the United States was minuscule.
Smirnoff Vodka- It leaves you breathless, was a series of small print ads, each uniquely showing the vodka brand and emphasizing it's mixing ability.

The rest is history! Since 1970, vodka has been the most consumed liquor by volume.

''They introduced vodka to the American people.''


The idea of fizzy drinks being healthful seems unthinkable. But that's precisely what 7UP presented about sixty years ag...
08/04/2020

The idea of fizzy drinks being healthful seems unthinkable. But that's precisely what 7UP presented about sixty years ago.

'Nothing does it like 7 Up' was one of the brand's more memorable campaigns.
A baby drinking the green 7 Up glass bottle popping while everything else is black-and-white is a smart way to brag about young consumer base.

Back then, and even today, soft drink brands want consumers to start consuming early.

(If you read the copy, you'll even find that 7 Up suggested mixing it with milk. Gross!)


This Ad campaign was launched in 1946 with the slogan, “More doctors smoke Camels than any other cigarette.”Can you gues...
07/04/2020

This Ad campaign was launched in 1946 with the slogan, “More doctors smoke Camels than any other cigarette.”

Can you guess how did they come up with this insight? By giving doctors a free carton of Camel ci******es, and then asking what brand they smoked!!

P.S. This was pre-1950 era when there wasn't enough evidence showing that cigarette smoking was bad for you. But now we know it! 🚭


The Marketing Peddler presents 'Ad A Day' series!To begin with, we have a classic print ad of this vintage heavyweight m...
06/04/2020

The Marketing Peddler presents 'Ad A Day' series!

To begin with, we have a classic print ad of this vintage heavyweight motorcycle, Harley Davidson, from 1950s.

Notice the coupon at the bottom? It was truly the age of coupons in print ads.

Also, the copy is worth a read! TMP recommends! 😉


Appographic Targeting is a unique app-interest-based audience targeting capability introduced first in the industry by I...
04/04/2020

Appographic Targeting is a unique app-interest-based audience targeting capability introduced first in the industry by InMobi

To understand it better, consider the following example:

A flight booking app can also be promoted to users who engage with apps that offer trip planning, hotel booking, holiday packages or travel reviews.


As simple as it may sound, Performance marketing has been trending because of the value it offers to brands. The online ...
14/03/2020

As simple as it may sound, Performance marketing has been trending because of the value it offers to brands. The online advertising industry continues to grow and performance marketing is entirely ROI focused and measurable method. Who doesn't want that?

Advertisers pay for performance, while affiliates (who are paid to deliver a specific action) promote the advertiser through various channels for example, email, display, PPC, social media, etc. Networks sit between the two sides, providing value in the form of tracking and technology, media planning, client support, and compliance.


Introducing TMP Gyaan series! Let's understand marketing in it's purest and simplest form by relating it to real life sc...
22/02/2020

Introducing TMP Gyaan series!
Let's understand marketing in it's purest and simplest form by relating it to real life scenarios.

To begin with, have a look at Nudge Marketing.
This method was born from behavioral economics.
In order to influence what consumers choose, nudge marketing deliberately manipulates how choices are presented to them.

Hotel booking websites often show how quickly the rooms are being booked which is their way of nudging.


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About Us

We are glad you visited our page!

TheMarketingPeddler is a content based start-up which curates the best, the most creative & mind-blowing advertisement campaigns for you.

We also publish blogs on various subject matter. Check out our blog page: www.themarketingpeddler.home.blog

Our journey started off with one blog and we gradually initiated our entry in the social media web. We run an Instagram page (which you must have a look at www.instagram.com/themarketingpeddler) and support it with Facebook & Twitter accounts.