Marketing Bound Podcast

19/04/2024

No likes means your content isn’t interesting.
(sorry)

BUT we both know you know your industry very well.

So here are a few things that might be going wrong:
- Using industry lingo: Use simple language everyone can understand.
- Use a short and simple hook: Best not to overwhelm them immediately.
- You’re not talking about the topics your audience want to hear about: Sometimes you want to talk about what happened to you today at the mall. That’s okay. But don’t expect it to generate 1000 likes.

Try these simple tweaks and test your posts again!

17/04/2024

You are leaving money on the table

By not:
- Reaching out to leads
- Talking to your audience
- Engaging with prospects

Interested buyers will leave clues if they are even slightly interested in your services.

But you need to take the evidence and act on it.

Don’t just wait around!

12/04/2024

Businesses make money on LinkedIn

Businesses make a lot of money on LinkedIn.

Why aren’t you?

(drumroll)

You haven’t integrated your sales process with your social goals.

Once that is set up, you will create content that will feed right into your sales funnel.

You will also know what KPIs to track.

P.S. If you need help with this, reach out directly:)

10/04/2024

Boosting a LinkedIn post is like pouring your milk before your cereal

It just doesn’t make sense.

- You don’t know how much milk you need.
- There’s no clear end goal.
- It’s a sign you’re in the wrong headspace.

Instead, consider your business goal.

Visibility?
Leads?
Video views?

Identify your target audience.

Determine a daily budget you want to spend to reach this audience.

This can easily be done with LinkedIn Ads.

- You can build the strategy directly on the platform.
- Testing different visuals in the ad is so much easier.

Just stop boosting random posts.

P.S. Do not boost Facebook or Instagram posts either.

29/03/2024

It’s time to integrate your business goals with your social media goals.

Or else you will be waiting for a long time!

28/03/2024

Just like any business owner, we want freedom.

Social media is a way to get there.

27/03/2024

My client posted on Instagram two years ago, and it was not getting much traction.

I told him to post on TikTok.

I showed him how to film the videos, what to say, and what to write in the captions.

Marketing Bound then edited the videos.

Within 6 months of posting on TikTok, he made $10,000 a month extra.

There’s SO much money to be made from social media.

22/03/2024

What’s really intimidating is their consistency!

✨ Use scheduling tools like Metricool to keep your competitors on their toes. ✨

21/03/2024

Fun fact: Algorithms are always changing…
And people are STILL making money online.

Don’t let the algorithm scare you AWAY from social media.

20/03/2024

P.S. expanding your professional network does not mean adding people and never talking to them

15/03/2024

Doing your own social media while building a business is hard.

Let us take a look at your social to help you with your strategy.

Message the company page today:)

14/03/2024

Should you be doing your own social media?

As a business owner, it’s based on your resources.

Making under 150k per year?
Do it yourself.

Making over 150k per year?
Consider outsourcing it.

Thoughts?

12/03/2024

TikTok gives lawyers an opportunity they never had before…

Monetizing their knowledge at scale.

The industry is used to billable hours where they talk to one person at a time.

On TikTok - where you can still get organic reach - lawyers can share their knowledge with MANY people at once.

The videos act as 24/7 salesperson.

How are more lawyers not taking advantage?

08/03/2024

Founders: “Yeah. I am busy!”
”I’ll just post when I have time.”

** 12 hours later **
”I forgot to post today!”

A content planner and scheduling tool can help with this problem!

Should we go into detail on how to set this up?

Comment “planner” if we should go live to show you how to do this!

07/03/2024

Do not feel pressured to use AI in your business.

Focus on your goals.

And if that includes AI, great.

But if it doesn’t include AI, also great.

06/03/2024

Everybody is trying to get likes for the wrong reasons.

Your business needs exposure.
Then, you need to build trust with your audience.

THEN, you need to get your audience OFF the platform.

(audible gasp)

This is for high-ticket offers.

Social media gets you exposure.
It helps you build trust.
It even simplifies talking to your target audience.

But to close a deal, you need a sales process in place.
You need to reach out to qualify the person and close the deal.

Social media is part of your sales process.
Most people just don’t realize it.

05/03/2024

I’m going to pick on Lawyers for a sec.

Because I think they are missing a huge opportunity.

There are a billion users on TikTok.

We can’t pretend their target audience isn’t on there.

The best part is that there are not THAT many lawyers on the platform.

There’s so much potential to stand out!

01/03/2024

Going viral is fun.

But it usually doesn’t mean anything for your business.

Going viral means reaching a broad audience.

You don’t want to reach a broad audience. You want to reach YOUR audience.

Aim for consistency, not virality ✨

29/02/2024

You wouldn’t go to the gym once and expect results.

Why do you treat social media that way?

Treat social media like the gym.

28/02/2024

This is the reality of every business owner…

But it doesn’t have to be.

Comment LINKEDIN and I will send you a free guide on repurposing content into your LinkedIn posts.

10/01/2024

Can we admit that marketing agencies NEED to update their ways?

Before:
- Put clients through a templated process that resulted in the same boring output.
- They didn’t have to understand different platforms.
- Created content before understanding clients’ target audience.

Now:
- Present a more personalized experience with unique content output.
- Content that starts conversations.
- Understanding the audiences and trends on different platforms.

There are many agencies stuck in the past.

Here are 3 questions to help you determine if they are stuck in the past:
1. How do you create content?
2. When was the last time you updated your processes?
3. What’s the difference between posting on (platform) and (other platform)?

13/12/2023

3 Reasons Your Competitors are WINNING Your Business

1. Value First

They understand how they help their target audience.

You need to be asking: “Why should your audience work with you?

2. Differentiation

They understand where they fit in the market.

You need to know “How you stand out?”

3. Social Media Content

They’re in front of your audience every day, educating and entertaining them.

Where are you!?

13/07/2021

This is one of my favorite quotes because it makes you think about what you're practicing, about what you're spending your time doing.

On the flip side, it pushes you to reflect on those who are already successful and how much time and effort they put in to reach their success.

What's your favorite quote right now?

15/03/2021

[SWIPE] As a podcast host, you have the responsibility to provide the BEST content to your audience. And sometimes that means saying no to some guests.

It means having a specific criteria for your guests and building a vetting process that only lets high quality guests on your show.

Finally, if you’re not proud of an episode. You don’t need to post it. You can repurpose it but you don’t need to post it. Read the slides for when I didn’t publish an episode 😳

Let me know if you have any questions in the comments below👇👇👇

🎧

10/03/2021

Should you start a YouTube Channel or a Podcast?

I know there's no stopping you from doing both but for your business, which one is the best to start with?

In this slide deck, I review some facts you should know before deciding:

1. There are over 1 billion YouTube channels vs 1 million active podcasts
2. 75% of people tune in to a podcast to learn vs YouTube is usually more for entertainment
3. YouTube channels require at least a camera to record videos. Podcasts require a microphone.
4. Searchability is much better on YouTube. It's harder to grow your podcast organically.

Ask yourself:
What content do you want to make?
Where is your audience?
What are your resources?

Thoughts?

_______________________________________________

17/02/2021

Picture this. You open the recording app on your phone and start talking about your day. You take that and create a podcast. You're officially a podcaster! Amazing.

You don't need fancy equipment to be a podcast host. But you need practice!

The difference between any podcaster and a great podcaster is one that is constantly improving their skills. A great host is constantly trying to extract higher quality content for their audience. A great host is constantly trying to ask better questions.

Never stop improving your skills.

What hosting skills are you working on?

Personally, I'm always trying to improve what questions I ask. I always ask myself how I can get better answers from guests. Let me know your thoughts in the comments.

________

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12/02/2021

How to make an extra $2000 for your service-based business, per month

Here is how Joanne Bartolome did it:

1. She saw a need for a physical product helping entrepreneurs plan their social media content
2. She got the project funded by her community
3. She released the product (also a digital version)
4. Creates 4 TikTok videos a day showing behind the scenes and how to use the product
5. Her small audience has a very high conversion making her an extra $2000 per month.

What do you think about making extra revenue this way?



Here is the full 30-min interview: https://youtu.be/V3BZHBkPig8

Thinking of leveraging TikTok for your service-based business? This episode is perfect for you.I interviewed Joanne Bartolome, and she reveals exactly what y...

30/01/2021

Your podcast name is important. It tells the audience what the show it about. But don't overthink it.

I spent a month deciding what to name my first podcast.

Yes, people thought it was a clever name. But people didn't know what it was about.

Don't fuss over the name of your podcast. Spend more time on creating valuable episodes.

Thoughts? 👇

__________

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30/01/2021

In case you need inspiration on where to promote your epiosdes, here is a list of places.

Most notable ones:
1 - Email signature
2 - Direct emails
3 - Be a guest on other podcasts
4- Link them in your blogs

Where do you promote your podcast? 👇👇👇

_____

27/01/2021

DISTRIBUTION. DISTRIBUTION. DISTRIBUTION.

You spend a lot of time creating an episode. Why aren't you telling more people about it??

Also, promote previous episodes as well! Don't forget about them.

After months of promotion, the consistency and effort will pay off.

It takes time. But it will come!