Absolute Marketing

17/04/2018

Whenever I meet someone new, maybe at a networking event or even when speaking to a family member or a friend about my work, the first question they often ask is "What is marketing?" Or they have an assumption that they know what it is, and ask "Oh so you phone people to get them to sign up to something?" or "Can you get me name plaque for my desk?". The answer to both of those questions is no.

Marketing is as broad as it is wide and involves a lot of organisation, planning and development before a marketing activity can take place.

Hopefully Absolute Marketing's next blog post will go some way to explain what it actually is.

Marketing seems obvious to those already in the industry. It’s a vital part of any business, an aspect that many attempt without even realising. However there’s more to it than just sticking an ad …

19/03/2018

We're very excited to share our first blog! We're starting at the beginning, and explaining why marketing needs to be a consideration for even new businesses.

You’ve launched your new business and now what? How do you get people visiting your website and contacting your business? We know how hard it is setting up a new business. You spend months if not y…

14/03/2018

🎉 🍾The website is finally ready! Take a look for a bit more information on what Absolute Marketing is about and the type of support we provide.

12/03/2018

Happy Monday! The GDPR deadline is coming round fast. Here it's explained in a really simple, straight-forward manner by the fantastic Digitool. If you're a small business and have stored customer or supplier data, this is well worth a watch.

This Video Explains The New GDPR Laws and How to Avoid The Costly Fines. I Have Included 10 Easy Tips To Make Sure You are GDPR Compliant before 25th May 201...

16/01/2018

Following the announcement from Facebook, many small businesses have been wondering whether there's any point in continuing to spend time, money and effort in this channel. I can assure you there is, but you do need to re-look at your strategy and consider the type of content that you're sharing.

Previously (and to a lesser extent currently) the odd 'like' and preferable 'share' would get you into a newsfeed. With the new changes that are to come into effect, you need to focus on getting comments, as this is how we can encourage the meaningful interactions that Mark Zuckerberg is so keen for.

This will mean more time will need to be spent on your posts as they need to be more considered. Advertising will still have a role, but a lesser one than now.

Any questions or want advice on how you can future-proof your social media presence, give us a shout.

Plus 10 things social media pros should do right away to have a fighting chance

10/01/2018

Pop-up advertisements are going to disappear in 2018....Unfortunately that's not true, but thankfully nor is Twitter heading for a dismal decline!

I'm sure all our inboxes are full of predicted trends and fashions for 2018. This one is a bit more interesting as it's the digital marketing predictions that we should ignore...they're never going to happen!

There's a lot of digital marketing predictions for 2018 floating around. In this post, contributor Chad Pollitt suggests you should ignore quite a few of them.

09/01/2018

Belated happy New Year! I know it's late but we're back up and running and ready for 2018!

If 'to nail your social media' is on your to-do list for this year, come and have a chat. We'll do an audit for you and provide recommendations on next steps and how you can grow your business.

04/12/2017

There are generally three camps when it comes to GDPR (General Data Protection Regulation) - those that are all over it and have processes in place to meet the regulation, those that are running round like headless chickens, unsure of what they need to amend of their existing processes and finally those that are ignoring it until the deadline hits on 25th May 2018.

There are also loads of resources to help and support you through the changes to ensure your business is compliant in advance of the deadline. However there aren't many that explain it in such a simple and straight-forward manner with a little humour thrown in - Meet Andrew and Pete

GDPR - Simply explained in short, fun and concise Video - avoid getting fined, here's the basics of what you need to know. OK, so GDPR is coming, and small b...

01/12/2017

Most of the examples in this case study are big brands, so you think they can afford to be a bit cheeky and risqué with their social media. However there are plenty of smaller/lesser known brands that are really successful on social media and yet are 'just' a small business (check out Arena Flowers on Twitter).

Social media is where your brand can show their human personality. Don't just publish self-promoting posts, nobody wants to interact with someone who just talks about themselves all the time! It's time to be sociable on social media!

These days, if you want to be a memorable brand on social media, you have to be able to clap back. These are some of the sassiest brands on social media.

29/11/2017

If you're thinking of setting up a new business or recently have done so, here's some great tips. The intro goes on a bit so scroll down to the tips 😉

As its Global Entrepreneur Week, we asked our CEO and Founder of The Handbook, Elly Stancliffe for her top entrepreneur secrets. I was ten years old when - Blog

27/11/2017

Social media influencers have the power to get in front of a wider audience and motivate them to action; whether it’s to engage with you, to visit your website, to buy your products or to try out new things.

Influencers are increasingly aware of their value and more and more are starting to charge for their services, many without any performance related KPI's.

When searching for an influencer and certainly before investing there are a few things to check. Make sure the influencer has the right reach (that's not necessarily the most followers), they must have an engaged following and they must have relevance for your brand.

Influencer marketing has become much more than an add-on to a wider campaign. It’s now one of the most in-demand areas of marketing, with 75% of marketers stating that they are willing to increase their influencer spend.

24/11/2017

How often do you use Facebook messenger? And is it reluctantly to contact those that you don't have the mobile number for?

Start getting used to using it more. People are more likely to part with their hard-earned cash if they can direct message you. Plus it's a great tool for businesses as messages even appear on a locked screen. There's not much more you can do to guarantee reaching your target audience.

Want to get more messages on your Facebook Business Page? Try these five quick tips you can start using right now.

21/11/2017

We're open! Focussing on small and new businesses, Absolute Marketing can help you manage your social media and marketing more effectively. Or we can be a little more hands-on and pick up some of the slack for you.