The News Funnel is a free, web-based news aggregator for real estate professionals. Sourcing industry-specific news from trusted trade publications and major media sources, it allows subscribers to create a customized news feed that is unique to their geographic market, industry segment and areas of interest. The News Funnel saves time for users and reduces the deluge of emails flooding their inbo
xes on a daily basis. It also provides a niche search engine; search results are narrower than main stream search engines since The News Funnel only sources real estate news. With real-time updates and the ability to follow specific companies, The News Funnel also keeps professionals armed with the information they need to be successful and stay ahead of their competition. For public relations and marketing professionals who serve or operate within real estate industry, The News Funnel offers direct access to a targeted vertical audience and a way to bypass the wire service-to-media food chain. Press releases, events, blogs and market research reports uploaded to The News Funnel are distributed directly to subscribers who are interested in those topics and want to follow those companies. Headquartered in New York City, The News Funnel was founded in 2011 by Michael Beckerman, a 25-year veteran of the public relations and media industries. Michael is founder and Chairman of Beckerman, a firm he grew to one of the largest independent agencies in the country. He is now CEO of The News Funnel and is responsible for the site's overall vision and day-to-day operations. The original concept for The News Funnel was Michael's desire to build a new tool to simplify the business news and public relations models. Michael is also the author of REtechbits.com, a blog he started to discuss the role of technology in real estate.
