Slow Fashioned is not your typical online magazine. It goes beyond fashion to empower readers to slow down and make more educated shopping and lifestyle decisions. Instead of being wrapped up in consumerism, acquiring more stuff just to acquire more stuff; Slow Fashioned challenges you to reduce, reuse, and recycle and to join the slow movement. Our mission is to:
Educate, inspire, and influence
change in the fashion industry by encouraging consumers to slow down and make more conscious consumption decisions. Slow Fashioned intentionally posts at a slower rate than other publications, because we know it’s not about reviewing the next new product, it’s about slowing down and learning something interesting/important and communicating about a Slow Fashioned lifestyle. Please, read along and get involved in the conversation. One constant thing about fashion is change. Seasonally, trends change the preferred color, silhouette, fabric and more — artificially dictating the obsolescence of a garment. Over the past few decades, fashion trends have been changing at a greater rate due to advances in production technology, shortening the time from concept to store. This speeding up of trends and time from concept to store is referred to by many as “fast-fashion”. Fast-fashion quite often also tends to be of lower quality, intended to only to be worn one season. The term “Slow Fashion” was coined by Kate Fletcher in 2007 (Centre for Sustainable Fashion, UK). Slow Fashion attempts to slow the rate of change down to a more sustainable pace. When we slow down we realize that we don’t need to buy new trends every 6 weeks as the fast-fashion retailers are pushing them out, we need to step back and reassess what is really important to us. Getting started in the slow fashion movement doesn’t necessarily mean we need to knit our own socks; we simply need to make more conscious shopping decisions.
