Massage Magazine (2024)

19/12/2023

Are you engaging in any of these three habits—any one of which could negatively impact your business and your new-client referrals?

Do you have habits that negatively impact your massage business? Here are three you should quit immediately for the sake of getting referrals.

13/12/2023

In the evolving field of massage therapy, an innovative technology has emerged and may improve the healing and restoration process that can be achieved in a session.

Tecar therapy is a form of endogenous, or internal, thermotherapy that, by transmitting radio waves, creates heat inside the body.

12/12/2023

Kimberly A. Alexander, BSE, LMT, BCTMB, inherited the helm of an organization that is still getting back on track after challenges posed by the COVID-19 pandemic. Now, with administrative support back in place and renewed commitment to AFMTE core programs, Alexander and her fellow board members are poised to shepherd the organization into 2024.

Kimberly A. Alexander, BSE, LMT, BCTMB, began her one-year term as president of the Alliance for Massage Therapy Education.

07/12/2023

Reiki attunements represent a critical part of Reiki training classes, forming the core of a Reiki practitioner’s development. Attunements may also be referred to as an initiation, reiju or placement in some styles of Reiki.

Before someone can practice Reiki, they need to undergo a process known as a Reiki attunement. This requirement sets Reiki apart from other modalities because it cannot simply be learned by reading…

04/12/2023

Also known as errors and omissions insurance, this coverage isn’t just a nice fallback to have in place—it’s an active declaration of a therapist’s dedication to their craft and clientele. It protects therapists from the potential financial impact of claims relating to their services, ensuring that one mishap in their practice doesn’t unravel the broader fabric of their career.

Having professional liability insurance in place is an indispensable shield to help protect against the unpredictable events in life.

01/12/2023

Black massage therapists, presenters and organizers alike said this conference allowed them to experience education and inspiration from people who understand the unique challenges faced by Black people in both the massage industry and larger society.

Presenters and coordinators of the first Black Massage Therapist Conference. Top row (L-R), Patrick Huey, Terrance Bonner, Samuel B. Nelson. Bottom row (L-R) Jeryse Kelly, Davonna Willis, Ashley Ur…

01/12/2023

Pathogens are here—and no massage therapist wants a pathogen to result in sickness for their clients or themselves. With proper disinfection practices, a massage session room remains the safe environment needed for hands-on health care to take place.

Impeccable disinfection is required in every health care setting, including massage practices. Disinfecting wipes and sprays can help.

01/12/2023

When you learn to apply refined, correct pressure for each person’s unique needs, you have created the greatest potential for a repeat client. When you know how to meet clients’ perfect pressure expectations, they will come back to you.

I designed a proactive approach in order to work with clients to create pressure that works for them (and rebookings for my practice).

28/11/2023

Treatment frequency is probably the most overlooked piece when offering effective pain management to those we work with at the massage table.

Within massage, there is a framework of healing parameters—and if you understand how they work then you can create the change you seek with massage for inflammation.

28/11/2023

For massage therapists who are in the business of promoting health and well-being, the potential for unforeseen mishaps, from client injuries to property damage, is an inherent risk. That’s where general liability insurance comes into play.

For massage therapists, the potential for unforeseen mishaps is an inherent risk. That’s where general liability insurance comes into play.

28/11/2023

Cupping for respiratory health can help clients breathe better. By gaining more knowledge about how therapeutic cupping can support clients’ respiratory system, you can significantly impact an increasing population of people who live with respiratory conditions.

You likely have clients who have lived with respiratory conditions, unaware that your massage could help ease their symptoms.

28/11/2023

There are many ways we can interact with and encourage clients, in conjunction with our hands-on work, that have a helpful effect on clients’ experience of pain. The path from helplessness to hope intersects chronic pain and quality of life, and encompasses deep listening, goal-setting, meaningful activities, and other strategies that plant seeds of hope.

Clients experiencing chronic pain often suffer from poor quality sleep, anxiety and depression, and diminished quality of life.

07/11/2023

Cupping therapy has evolved into a popular and widely practiced form of alternative medicine worldwide, embraced for its potential to alleviate pain, promote healing and support overall well-being. In this article, Paul Kohlmeier explores the technical aspects of cupping for lymphatics, including its history, techniques, indications and contraindications.

In recent years, cupping has been increasingly employed for lymphatic drainage due to its potential benefits in promoting the flow of lymphatic fluid.

01/11/2023

When you believe in yourself—your work, massage, the massage profession, your workplace and your clients—you will raise your professional confidence.

01/11/2023

Selling products can create a profitable secondary income stream inside your business. By taking the time to outline your own process of adding something new into your business operations and maintaining those processes, product sales will help you achieve new growth and income.

There was a time when I not only didn’t know how to sell products, I didn’t believe in selling products inside my massage business because I thought it would come across as pushy or would take some…

01/11/2023

The purpose of an About page is not to talk about yourself; instead, it is to connect with potential customers.

Do you avoid writing an About page for your website because you feel uncomfortable talking about yourself? I did.

13/10/2023

What if that beautifully adorned massage room, the one you rented and painstakingly curated, experiences damage caused by you or your clients? While these kinds of incidents might be distressing, there is good news for those covered by a Massage Magazine Insurance Plus (MMIP) policy.

Accidents and other occurrences mean massage therapists need rental premises insurance, in order to create safety for their own practices.

09/10/2023

All three of these modalities - cupping, taping and scraping - are noninvasive and require minimal training on top of your manual therapy education. Each uses specific tools and various techniques that aim to enhance your manual therapy treatments.

Among the many available massage therapy tools that provide enhanced therapeutic outcomes are cups, scraping tools and tape.

04/10/2023

Stretching is an excellent tool for keeping your body balanced and supple, so you feel lighter and more limber and ultimately avoid injury and other painful conditions.

As massage therapists, we like to put our clients first, but we need to remember it becomes much more challenging to take care of our clients if our body begins to break down.

04/10/2023

What does the public know about your massage practice? If you have ever scrolled through restaurant reviews looked at the star rating of a product before adding it to your virtual cart, you’ve proven that social proof is often a deciding factor in how people spend their money.

Social proof is essential in growing a stable, profitable business, yet figuring out how to get it can be confusing. At best, social proof will lead to potential clients seeing you as a highly skil…

04/10/2023

Everything is made up of energy: Even matter that appears solid is comprised of vibrating atomic particles. The concept that one object can affect the state of another even if large distances separate the two could explain how distance Reiki is effective.

Traditionally regarded as a therapy provided in person, Reiki can also be provided over distance with complete effectiveness. Known as distance Reiki, or distant, or remote, Reiki, this form of tre…

04/10/2023

Chronic pain is different from acute pain and presents unique challenges for both client and massage therapist, says author Marian Wolfe Dixon, LMT. “Because chronic pain has no well-defined cause, there is no single protocol to follow for massage treatment. Persistent pain may shift locations and vary in duration, intensity and onset.”

With a solid understanding of acute vs. chronic pain, massage therapists are better equipped to address a pain patient’s complex needs.

04/10/2023

Over the course of his career, Ralph Stephens was involved in many massage therapy committees and boards and was always an outspoken commentator on the direction he thought the massage field needed to take.

Massage therapy educator and practitioner Ralph Stephens has announced his retirement after a career spanning 37 years as a therapist and educator.

04/10/2023

Being a solopreneur takes self-employment one step further in the business realm. What it means is you choose to be the owner and manage all aspects of running the business, all by yourself. Solo. Your success is 100% all up to you, and that can feel like an enormous responsibility if you allow it to.

The most wonderful and equally hardest part of being a solopreneur is that the outcome of your business is solely your responsibility.

04/10/2023

Better communication between client and therapist can make a big difference in the way each other’s actions and inactions are perceived and interpreted—and although the suggestions in this article by Felicia Brown, LMT, LMBT, are aimed specifically at helping prevent misperceptions and misunderstandings during a massage related to inappropriate conduct, they can be used in almost any area of life or business.

As a massage industry expert witness, one recurring issue I have observed in complaints related to sexual misconduct by MTs is poor client communication.

04/10/2023

If you learn to use such tools as your arms and hands to provide manual therapy, then why not also use your feet? This is author and Ashiatsu practitioner Brady Preyss’s question to massage therapists.
Do you practice Ashiatsu?

“Work smarter, not harder!” This expression is what I continue to come back to as I teach massage therapists to use their feet to provide ashiatsu massage.

02/10/2023

Find the foods your body is sensitive to and eliminate them from your diet. Remember: The body changes as we age, and what wasn’t a sensitive food in your 20s can become one later in life. This leads to periodic food journaling to stay on top of changes.

The microorganisms in your gut beg you for balance. Eating the right foods for gut health, or not, can help good microorganisms or strengthen bad ones.

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