Zedayo Digital

04/08/2021

Your daily dose of inspiration, in case you need it.

02/08/2021

How do you stay productive when you're feeling like your momentum is stalling out? We find it helps to take a break, and then refocus your mind and list out top priorities. Then once you're ready to begin again, start slowly.

31/07/2021

Even when it comes to your business It's really all about the journey. We're here to help you make the most of it.

29/07/2021

We know you're willing to do whatever it takes to see your business thrive. So are we.

27/07/2021

When people go looking for the answers you know you have to give, will they find you? It can be difficult to cut through the online noise, and really be heard. We can help. Let us help you optimize your website and your blog to become a place where people can find the answers they're seeking.

25/07/2021

Our rule of thumb is to focus less on 'keeping up' with other brands, and instead focus more on what your brand already possesses. By doing this you can find valuable assets of your brand that you may have overlooked, as well as corner your brand's specific value proposition.

23/07/2021

What is your competitive positioning? Competitive positioning is how you stack up against your competitors, and how you differentiate your brand from others. Our suggestion is to find the areas that you are winning at, highlight them and improve on them. When you know your competitive positioning, you don't get caught up worrying about what other brands are doing, because you can see what your own brand brings to the table.

21/07/2021

We know that your business has come so far, let us help you bring it to new spaces.

19/07/2021

Just in case you needed a pep talk, here it is: You've got this, get out there and get it!

17/07/2021

Where do you find inspiration? In a book, in nature or in your everyday moments, there's no wrong place!

16/07/2021

Thinking of bringing your business online, but not sure how? Here's our suggestion:
Start slow - You're beginning a whole new avenue of business for yourself in the digital world, so just like your business wasn't created overnight, this won't be either.

Take your time to do things in the right way, and ramp up to a full social strategy with enough planning and foresight to sustain it.

13/07/2021

Your business, your side hustle, your project, your passion. It deserves to be seen, and your story deserves to be told. Let us help you bring it to life.

11/07/2021

Challenging what has always been done can be one of the most effective ways of revolutionizing your business. Don't let what has always been done stop you from doing what has never been done before, there's always a first time for everything.

09/07/2021

It can take so many hours to just get to the place where you're satisfied with a creative project. Between those hours, there can be lengths of time that feel daunting, with no progress to show for your efforts. Our number one piece of advice is to keep going until you're happy with what you've created.

Sometimes it feels as though it will never happen, but if you just keep going, you can land somewhere amazing.

07/07/2021

Okay, but Mondays don't always have to be the worst, right? Are you , or are you team literally any day but Monday?

05/07/2021

We're here for your marketing needs! Is there something that just seems to be missing from your efforts? let us know and we'd be happy to help.

03/07/2021

The hustle can get real! How many cups of coffee does it take to keep your hustle going?

01/07/2021

Happy Canada Day!

30/06/2021

What's in the numbers? Tracking your website traffic is critical to understanding where your effort should be going to, and where your work is paying off. Which metrics are your key performance indicators?

28/06/2021

It can be difficult to find consistency when it comes to your social media, especially when you're managing so many other things with your business. What do you do to stay consistent?

25/06/2021

Happy Friday! We hope you get up to something great this weekend, and take some time to rest.

24/06/2021

What's your favorite part of the marketing process? For us there's more than one - first, the start of any project with all of the excitement for what's to come. Then next, seeing everything come together after putting in the work to make it happen.

22/06/2021

As businesses reopen here in Alberta, and things ramp back up into full swing, it's so critical to have a good post-pandemic strategy!

Some things we can suggest to help:
Make a plan. Things have changed in a post-pandemic world, make sure your business has changed along with it.

Re-determine your market position. Do you need to adjust your messaging or the way your marketing works due to changes in the market over the past 16 months?

In what ways can you allow the difficulties your business has encountered, to help you and not hinder you? Are there any pivot's your company should be making as a result of the changes that have gone on in the world?

The past 16 months we've all been through together doesn't have to mean our businesses fold, we hope it can be an opportunity to help them stand stronger than ever.

10/05/2021

Having a mental block? Maybe you need more plants! I don't think anyone needs convincing that plants are a good idea, but especially if you work from home, tending to your plants can be a nice way to get your mind off of your stressors and into a better headspace.

03/05/2021

What do you find is the most difficult aspect of digital marketing? If there was one thing you could wave a wand at and you wouldn't have to worry about it any more, what would it be?✨

03/03/2021

How does your site stack up to these new changes?

Many small and medium sized business owners will assume this is beyond them and do nothing! Don’t be one of them!

Thankfully, these changes don’t require help! With a little time and energy you can make sure your page stays relevant to the search engine!

A guide to the top SEO trends that will affect your web ranking in 2021

15/02/2021

New blog is up!

Many of our clients are sales-led organizations that are needing to pivot quickly in this new landscape to marketing-led organizations.

They aren't looking to get rid of their sales teams, but compliment them and supercharge their efforts.

We cover one of the most frequent questions we get asked.

https://www.zedayodigital.com/blog/what-type-of-content-is-best-for-social-media

Understanding the different types of social media content and how to use them to your advantage is the key to connecting with your audience.

09/02/2021

Meet our team! Dane is the founder and CEO of Zedayo. When he's not fiercely stirring up new opportunities, and thinking of ways to save the world, he can be found on the golf course or hanging out with his wife and their 3 daughters.

We'd love to know more about you too, introduce yourself below! 👇

05/02/2021

Working from home definitely has its pros and cons, do you love it? Do you hate it? We don't hate working in comfortable clothes. 🤷

03/02/2021

We know how hard it is to trust the marketing process, but it's worth it! Slow and steady always wins the race.