Rachel Ma Agency

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Rachel Ma Agency

Rachel Ma Agency is a full-service creative and communications agency engineered to drive brand growth through intelligent strategy, content and design.

Hong Kong / Europe

30/10/2024

Packaging Design for HANAA by Rachel Ma Agency

We have crafted a mailer box that embodies the brand’s elegance and sophistication. Utilizing HANAA’s signature colors - Ecru, White, and Carmine - the design features an airy, minimal aesthetic that reflects the brand’s refined identity.

This thoughtful use of color not only enhances visual appeal but also creates a sense of tranquility and sophistication. Each detail is meticulously considered, ensuring that unboxing becomes a delightful experience that resonates with the celebration of femininity and quality.

Get in touch with us and transform your brand today.

[email protected]
(+852) 9675 5976

29/10/2024

Visual Identity for HANAA by Rachel Ma Agency

In line with the founder’s ambitious vision for HANAA’s growth, Rachel Ma Agency has developed a cohesive visual identity that reflects the brand’s core values.

By incorporating HANAA’s signature fonts throughout the design, we enhance the brand’s sophisticated and feminine persona. This approach not only reinforces the brand’s commitment to quality but also creates a unified experience that resonates with customers across all touchpoints

[email protected]
(+852) 9675 5976

23/10/2024

Clothing tag and wash tag design for HANAA by Rachel Ma Agency.

HANAA’s clothing tags are crafted from premium paper, reflecting HANAA’s dedication to quality and sophistication.

The washing labels are made from exquisite fabric, enhancing the overall luxurious feel of each garment while providing essential care instructions. Together, these elements ensure that every detail of the customer experience aligns with HANAA’s refined brand identity.

[email protected]
(+852) 9675 5976

21/10/2024

Social Media Design for HANAA by Rachel Ma Agency

Our social media design represent a harmonious showcase of HANAA’s identity, blending the brand logo, icon, photography direction, color palette, and font choices.

Each design features a thoughtful application of brand fonts, emphasizing the brand’s sophisticated yet approachable aesthetic. This cohesive visual language ensures that HANAA’s presence resonates across platforms, celebrating its commitment to elegance and empowerment.

Book a complimentary 30-min consultation with us today.

[email protected]
(+852) 9675 5976

21/10/2024

Branding Project for HANAA, China by Rachel Ma Agency

HANAA is for empowered women who embrace their individuality and seek to express their authentic selves through fashion. In our branding vision, we aim to create a community where every woman feels valued and inspired to showcase her unique style.

This branding project is designed to refine HANAA’s core identity, emphasizing authenticity and quality while appealing to a broader audience. By integrating thoughtful design elements and a compelling narrative, we aspire to elevate the brand’s presence both locally and internationally, fostering a deep connection with women everywhere.

Rachel Ma Agency has developed a cohesive visual identity and a resonant brand story that reflects HANAA’s core values. Establishing a strategic framework for engaging with HANAA’s customers, enhancing brand loyalty and recognition in a competitive market.

[email protected]
(+852) 9675 5976

16/10/2024

Business Card Design for HANAA by Rachel Ma Agency

HANAA’s business cards feature a clean and elegant design, showcasing a meticulously crafted icon logo. The icon serves as an abstract representation of the brand, arranged in an interlocking manner with a striking “H” at the center, combined with the key letters “N” and “A.” Its fluid curves embody the simple elegance that flows through HANAA’s philosophy of empowering women through fashion.

The business cards utilize black foil with beveled embossing printing effect, which not only enhances the design but also conveys the brand’s high-end appeal and commitment to quality.

[email protected]
(+852) 9675 5976

14/10/2024

Collateral Design for HANAA by Rachel Ma Agency

Crafted on textured paper in HANAA’s new brand colors, our print collateral designs feature logo embossed envelop, pressed logo greeting card and letter template.

HANAA’s core palette consists of three main colors: Ecru, White, and Black, reflecting an effortless, refined aesthetic. Incorporating shot of Carmine as an accent, infusing a striking element that embodies the brand’s positive feminine energy.

To further echo the brand’s mission, we’ve created a dynamic mix of italic serifs and sans serifs, adding a lively contrast in typestyles.

Get in touch and elevate your brand with us today.
[email protected]
(+852) 9675 5976

09/10/2024

Identity Development for HANAA by Rachel Ma Agency.

With the founder’s ambitious vision for the HANAA’s growth and expansion, Rachel Ma Agency has crafted an adaptable yet dynamic identity to support this journey.

To showcase HANAA’s expanding range of products, the wordmark can be paired with cursive handwriting in a sophisticated lockup, enhancing the brand’s feminine persona and warm personality.

Unlock your brand’s potential and book a complimentary 30-min consultation with us today.

[email protected]
(+852) 9675 5976

07/10/2024

Brand Design Project for HANAA by Rachel Ma Agency.

Based in China, HANAA is a fashion-forward women’s apparel brand founded by Xiaohongshu’s viral fashion icon Sasa in 2021. The founder approached us for a rebrand, seeking to enhance her initial branding to better convey her vision of sophistication and empowerment. We collaborated closely to elevate the brand, ensuring it truly embodies elegance and confidence while inspiring women to express their unique style through timeless, quality designs.

Introducing the new logo for HANAA: a harmonious and balanced letterform design that exudes classic refinement. Crafted with soft yet confident and open counters detail, this sleek logo captures the brand’s essence of modern femininity. The combination of cursive and sans serif elements reflects its commitment to empowerment and individuality.

Stay tuned as we reveal our design journey behind the evolution of HANAA.

[email protected]
(+852) 9675 5976

17/07/2024

Client’s Words from our branding project with .manila

“From my experience, you have two types of agencies: the ones that do it for them and the accolades and the ones that just execute what the client wants without enhancing their ideas.

RMA stands out as they are here for the client but will not hesitate to contribute ideas to elevate what the client wants. Thanks to RMA we were able to elevate our initial Uma Nota brand to something more elegant and chic but with a fun twist which embodies exactly what we are. The level of ex*****on with a timely matter made the collaboration absolutely worth it and we are already working on more projects together.”

- Alexis Offe, Co-founder of Uma Nota Manila

16/07/2024

Business Cards & Envelop Design for Uma Nota Manila .manila by Rachel Ma Agency.

The handwritten motif added on the business card creates a personalized touch that warmly invites guests to become part of the Uma Nota experience.

Transitioning to the envelope design, the gradient effect creates a sense of depth and anticipation - entering the world of Uma Nota.

This visual depth is complemented by the consistent use of a handwritten-style font across the branding, imbuing the identity with a soulful, approachable personality.

From the minimalist logo to the color palette, every design decision was crafted to seamlessly blend Uma Nota’s musical roots and sophisticated aesthetic. The result is a brand that captivates the senses, eliciting an emotional connection that lingers long after the experience.

[email protected]
(+852) 9675 5976

13/07/2024

Branding Project for Uma Nota Manila .manila by Rachel Ma Agency.

Uma Nota is more than a restaurant, it’s a lifestyle concept.

In our branding vision, we wanted to seamlessly translate the contrasting yet complementary energies of Brazilian and Japanese influences that Uma Nota so uniquely blends - making this dining experience lively, soulful and utterly unforgettable.

This branding project was carefully crafted to take Uma Nota’s largest opening in Manila to new heights. Drawing inspiration from the brand’s existing locations in Hong Kong and Paris, we elevated the Manila restaurant’s identity and amplified its cultural impact. By infusing local flair and global sensibilities, we aimed to create an unparalleled culinary and entertainment experience that captivates the brand’s diverse audience.

[email protected]
(+852) 9675 5976

19/02/2024

Revisiting our digital advertorial for Harvey Nichols for the Year of the Dragon.

➤ Services
Art Direction
Photo Production
Set Design
Talent Casting
Fashion Styling
Retouching

[email protected]

12/02/2024

360 Content Production Service Delivered by Rachel Ma Agency For World-renowned Fine Jewellery Brand, Hearts On Fire, Chow Tai F**k Group.

Services:
Art Direction
Visual Production
Set Design
Talent Casting
Fashion Styling
Post-Production

07/02/2024

Rachel Ma Agency for Son & Park, a renowned cosmetic and skincare brand from Seoul, South Korea. Produced, cast and shot in Berlin, Germany. Talents were street scouted in Berlin with the goal of advocating Son & Park’s brand mission of diversity and originality.

Services
Art Direction
Talent Casting
Set Design
Fashion Styling
Visual Production
Post-Production

[email protected]
(+852) 9675 5976

01/02/2024

Image production service for Hearts On Fire, Chow Tai F**k Group, a global fine jewellery brand. Art direction, set design, visual production and post-production delivered by Rachel Ma Agency.

31/01/2024

Centred on a range of creative and communication services, RMA actualizes brand growth through tailored strategy, content and design.

[email protected]
9675 5976

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30/10/2024

29/10/2024

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21/10/2024

21/10/2024

16/10/2024

14/10/2024

09/10/2024

07/10/2024

17/07/2024

16/07/2024

13/07/2024

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