PostFunnel

29/06/2022

Provide customers with value and your emails will be safe from the junk folder!

4 Examples of Brilliant Email Marketing
Headspace
Tattly
Recess

What’s in this article: With a little creativity, email can be a powerful marketing tool;e explore four examples of email marketing that delights and delivers. Every advertiser […]

24/06/2022

How to connect with your customers via this rapid response approach to marketing

How Peloton and Oreo Mastered Reactive Marketing (and What You Can Learn From Them)
Peloton
OREO

How to connect with your customers via this rapid response approach to marketing

10/06/2022

How Starbucks has perfected CRM with its Rewards Membership

The Perks of Loyalty: Starbucks’ Successful Rewards Program

Starbucks

What’s in this article: the success of Starbucks Rewards program is due to its simplicity, transparency, and AI analysis that enables one-to-one personalization People don’t just like […]

08/06/2022

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation

Why Brands are Realizing the Value of Zero-Party Data

In this article: Zero-party data (ZPD) is becoming increasingly important Become the best CRMer you can: CRM Hack: Monitoring the User’s Heartbeat What Does It Mean to […]

03/06/2022

Consumers who truly value sustainability appreciate brands that reduce waste through recycling and compact packaging

Sustainable Loyalty: Reaping the Rewards of Reduce, Reuse, Recycle

In this article: Brands are sharing not just long term goals to take care of the planet, but what they’re doing right now. “It’s not easy being […]

31/05/2022

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros.

5 Soft Skills Every Marketer Should Have

These passive abilities may not seem as important as the skills you list on your resume, but they’re vital for marketing pros

25/05/2022

Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers.

How 3 Brands Used AI To Transform Their Relationship Marketing

Starbucks
Airbnb
Ben & Jerry's

Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers.

24/05/2022

This fast-food restaurant uses what it does best to interact with customers: ice cream

How Dairy Queen Creates Social Engagement
Dairyqueen

The fast-food restaurant uses what it does best to interact with customers: ice cream

23/05/2022

Are you overlooking a channel that generates a 45% response rate?

3 Underrated Marketing Channels to Crush Your CRM Goals

Brands who treat their customers well bring in 5.7 times the revenue than those that don’t. Building a quality relationship with your customers is a complex task, […]

20/05/2022

Attract superfans who will stand in line for your product

The Do’s and Dont’s of Hype Marketing

Attract superfans who will stand in line for your product.

17/05/2022

There’s no need to fear the robot revolution.

Rise of the Chatbots: 3 Ways They Increase CLTV

There’s no need to fear the robot revolution.

11/05/2022

Markets and audiences may overlap, but understanding the difference helps us create more focused and personalized marketing strategies

The Difference Between Target Markets and Audiences

What’s in this article: Why and how brands must distinguish between target markets and target audiences. If you’ve spent any time in marketing, you’ve almost certainly used […]

10/05/2022

Five things legacy brands can learn from influencers to create meaningful relationships

Here's How to Build Relationships Like an Influencer

Five things legacy brands can learn from influencers to create meaningful relationships

04/05/2022

When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics

How to Avoid a Personalized “Marketing Fail”
https://hubs.la/Q019thgY0

When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics

03/05/2022

When brands let their personalities shine, throwing shade turns into playful banter that draws in consumers and generates buzz
3 times Brands Went From Foes to Friends on Social Media



MoonPie
Hostess
Meta

When brands let their personalities shine, throwing shade turns into playful banter that draws in consumers and generates buzz.

08/04/2022

Brands that nail loyalty - and boost CLTV because of it - will always be leading the pack. This ebook is a fantastic place to start making sure you're on the right path to High Loyalty

Loyalty is not the same as retention. It’s not a metric, it’s a way of doing business. Here’s how to approach it, reward it, use it to […]

28/02/2022

http://PostFunnel.com / unique series, brand-specific techniques, marketing takes, tips and more

25/08/2021

Fubo Gaming is looking for an Email Marketing Designer - check it out, alongside many other CRM-related job openings on PostFunnel's CRM Job Board

https://hubs.la/H0VXWv70

PostFunnel is striving to be the one publication all CRM professionals visit regularly. As such, we understand we need to provide you with more than just analysis […]

05/08/2021

William Hill remains laser-focused on its existing customers, advancing and strengthening relationships – even while it may be changing ownership for unbelievable sums of money!

William Hill Paying Out $1M for Existing Customers | Post Funnel https://hubs.la/H0Tzh3r0

05/08/2021

Targeting every possible customer is impractical, if not impossible.

That's why smart marketers always seek out the ideal audience for each marketing initiative. Here's how

Finding Your Target Audience in 2021 | Post Funnel https://hubs.la/H0Tklpg0

Targeting every possible customer is impractical, if not impossible. Always seek out the ideal audience for each marketing initiative

04/08/2021

The audio-only chat app presents new monetization opportunities built on popularity and expansive reach for brands.

Here’s what marketers can learn from it!

Welcome All! Clubhouse Drops Invite Requirement | Post Funnel https://hubs.la/H0TkkMh0

04/08/2021

Did you know that learning just one local tactic can set you apart from 56% of local retail businesses?
It is one of the most important tactics in modern marketing and is essential to any business’s marketing strategy. Learn more!


The Beginners Guide to Local SEO | Post Funnel https://hubs.la/H0Tklnh0

Learning just one tactic can set you apart from 56% of local retail businesses

03/08/2021

Now you can try out a Princess and The Pea test for mattresses in Bed Bath & Beyond

Once Upon a Mattress | Post Funnel https://hubs.la/H0Tkmzm0

Now you can try out a Princess and The Pea test for mattresses in Bed Bath & Beyond

03/08/2021

New York is preparing to strengthen customer relationships this summer by bringing in more tourism. Will you be there to join?

$30 Million to Win Tourists Back to NYC | Post Funnel https://hubs.la/H0Tkhy50

New York is preparing to strengthen customer relationships this summer by bringing in more tourism. Will you be there to join?

02/08/2021

TikTok means business and encourages brands to board the TikTok bandwagon with new offerings

TikTok Offers Spark Ads | Post Funnel https://hubs.la/H0TkjRC0

02/08/2021

A diet of Instagram and Facebook ads isn’t enough to reach today's omnichannel consumer. Throw in some old-school marketing to balance things!

Old School Marketing Tactics VS Digital | Post Funnel https://hubs.la/H0TkkBy0

A diet of Instagram and Facebook ads isn’t enough to reach today's omnichannel consumer. Throw in some old-school marketing to balance things.

01/08/2021

Bally's Interactive is looking for a Sportsbook Retention Marketing Manager (CRM). Check it out on our CRM-only job board!

PostFunnel's CRM Job Board | Post Funnel https://hubs.la/H0Tdzm40

PostFunnel is striving to be the one publication all CRM professionals visit regularly. As such, we understand we need to provide you with more than just analysis […]

29/07/2021

The fashion retailer's newfound popularity among Gen Z and Millennials is a treat for the company CRM-wise. Here's why

Here's How Chico's is Effortlessly Attracting (and Retaining) New Customers | Post Funnel https://hubs.la/H0T0Hb30

29/07/2021

Check out PostFunnel’s TED Talk lessons for marketers. This time we look at five tactics to use to ensure you’re hearing your customers loud and clear

Marketing Lessons from Non-Marketing TED Talks: 5 Ways to Listen Better (to Your Customers) | Post Funnel https://hubs.la/H0T0BSQ0

Every marketer understands the importance of listening to their customers — but it isn’t always easy

28/07/2021

Kraft Foods, Airheads Candy, Innocent Drinks, Heinz, and so many more brands use to get customer attention. See how it's done

Food Collabs Designed to Get Your Attention | Post Funnel https://hubs.ly/H0T0GKF0

How Kraft Foods, Airheads Candy, Innocent Drinks, Heinz, and more use FOMO to get customer attention