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The New New Thing The New New Thing is a publication focused on digital marketing experimentation uncovering the scien

09/10/2017

Headed to this week? Our CEO R. J. Talyor will be there! Read his take on the panel he's moderating: https://buff.ly/2xtBJXN

01/09/2017
Quantifi Product News: Better Insights and All the Data - Quantifi

September is here, and so are new features in Quantifi! Learn more:

September brings new product features to make the ads you build in Quantifi more effective. Plus, you can dig into your experiment results like never before. New features include: Saved Audience…

29/08/2017
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Have you been invited to ? TNNT editor-in-chief is one of the event's speakers! Learn more:

Journey Summit Philadelphia, PA | October 9 - 10, 2017 REGISTER NOW 2016 RECAP

25/08/2017
Reddit Launches its Own Video Hosting Platform - The New New Thing

Are you ready for Reddit video? Certain subreddits now have the ability to upload videos as long as 15 minutes:

Are you ready for Reddit video? The Verge reports that the “front page of the internet” is launching its own video player, giving Reddit users the ability to upload their ... more

25/08/2017
Hootsuite and Adobe Partner to Augment Creative Social Content - The New New Thing

Social media managers rejoice! Hootsuite and Adobe have introduced a partnership that makes creating social content faster and easier.

Two giants of social management and creative are teaming up to provide a frictionless way to create and share social content. Martech Advisor reports that social management platform Hootsuite and ...…

24/08/2017
Skype’s Much-Debated Redesign Hits the Desktop - The New New Thing

Remember Skype? The old-school instant messaging app just got a makeover and Microsoft hopes its "youthful feel" will attract users.

Remember Skype? TechCrunch reports that one of the industry’s oldest instant messaging apps recently got a makeover, and users are split on whether it’s becoming a little too much like ... more

22/08/2017
Brands are Now Blacklisting Mainstream News Sites - The New New Thing

The news is getting a little too controversial for some brands, so they're skipping ads on news sites:

Mainstream news is having a harder time keeping advertisers. Digiday is reporting that, to avoid the potential blowback from today’s political climate, brands are blacklisting news outlets.…

21/08/2017
Facebook and Apple Are About to Take AR Mainstream - The New New Thing

While VR has long been considered the next big thing, AR's practicality is making it a sound investment for tech giants. Here's how Facebook and Apple are using AR:

It looks like tech’s biggest companies are investing in augmented reality (AR) as the next big thing in marketing and advertising. Adweek reports that Facebook and Apple are integrating AR ... more

18/08/2017
So, What’s the Deal with Snapchat? - The New New Thing

Snapchat didn't have the best Q2 & its user numbers fell short. Are Facebook and Instagram stealing their market share?

It looks like Snapchat might need a little extra room to avoid the spectacle of slow growth. Snap, Inc. announced its user numbers during last week’s Q2 conference call: a ... more

17/08/2017
Spotify Has Big Ambitions for Ad Business - The New New Thing

After an outsized presence at Cannes, the chief marketer at Spotify is ready to level up the company's advertising with "data storytelling":

Digital advertising is big business and Spotify is looking to become an even bigger player. The streaming service’s chief marketing exec, Seth Farbman, sat down with the Wall Street Journal ... more

16/08/2017
LinkedIn is Rolling Out Video Creation on its Mobile App - The New New Thing

Mobile is fast becoming an important method for professionals to communicate. LinkedIn is hoping to capitalize on mobile by adding a video option:

Mobile is fast becoming the default access point for the internet and social networks, and LinkedIn wants to give its community a way to share video on the go. It’s ... more

14/08/2017
For AI to Succeed in Germany, Think Robots - The New New Thing

What kind of is making inroads with consumers? In Germany, it's cleaning bots:

Efficiency is still a top priority for Germans, but a recent study shows that internet users in the country aren’t totally sold yet on AI assistants. eMarketer reports that a ... more

14/08/2017
Honesty App Sarahah is Becoming a Self-Esteem Machine - The New New Thing

Sarahah is gaining users and helping people make anonymous connections. Is it a growing community or a passing fad?

Anonymous feedback app Sarahah is all the rage with the kids these days. It’s gained nearly 20 million users in just a few weeks, according to BBC, and people are ... more

27/07/2017
The Dos and Don'ts of Controversial Marketing

Does your team want to create some controversial content? Take a look at this first.

The right kind of controversial marketing has been proven to work, but it's a difficult tightrope to walk.

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Stat: Crowdriff Visual Marketing Infographic
Stat: Crowdriff Visual Marketing Infographic

"Using a video on a landing page increases conversions by 86%." (Eyeview) More from CrowdRiff's infographic: http://bit.ly/2kWLp7n

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