Mike Dalisay

Mike Dalisay Software Engineer turned Entrepreneur | Building SociableKIT, Webynize, and Codalify | Sharing insights on business, leadership & growth. Hi, I’m Mike Dalisay.

I’m a builder. A problem-solver. A curious mind who turned a simple idea into a successful business. But this isn’t a story about overnight success. It’s about persistence, learning, and sharing what works. From Tutorials to a Thriving Business:

Years ago, I started Codeofaninja.com—a coding tutorial site born from my love for programming and a desire to help others. For three years, I struggled.

I tried every monetization strategy I could think of. Nothing worked. Then, I stumbled on an idea. I could sell the source codes from my tutorials. I set up an online store, uploaded my first code, and went to bed. By morning, two strangers had made a purchase. That was the spark. My first online business was born. Building SociableKIT:

That small win turned into something bigger. Today, I’m the co-founder and CEO of Codalify, the company behind SociableKIT. We build software that helps creators and website owners increase engagement by embedding social media feeds on their websites. Thousands of businesses use SociableKIT to drive growth and save time. This wasn’t luck. It was years of trial, error, and relentless focus on solving real problems for real people. What I’ve Learned:

- Small, consistent steps win the race.
- Failure is not final. Failure is feedback.
- Building something meaningful takes patience, persistence, and courage. Every challenge I faced taught me something valuable. Now, I’m sharing those lessons with others. A Few Fun Facts:

- I grew up in a small village in Rizal, Philippines, where I played with rocks and insects and dreamed big.
- I’m a lead guitarist. Slash is my hero.
- My chess rating is 1400 (on a good day). Beating my father's 2400? Still a dream.
- I built Codalify with my wife, Marykris. She’s been my biggest supporter from the start. Join Me on the Journey:
Today, I’m focused on leadership, business, and mindset. I share what I’m learning about:

- Leading remote teams effectively.
- Growing a SaaS business sustainably.
- Developing a mindset to tackle challenges head-on. If you’re building something meaningful—or dreaming of starting—I’d love to share ideas, strategies, and lessons to help you move forward. Let’s grow together.

When Facebook shut down their events API, SociableKIT’s main product stopped working overnight. It could’ve been the end...
22/10/2025

When Facebook shut down their events API, SociableKIT’s main product stopped working overnight. It could’ve been the end but it became one of my biggest growth moments instead.

The following are the 7 lessons I’ve learned about overcoming major challenges with resilience.

1. Never let one company hold your future hostage.

I used to think building deep into one platform meant stability.

When Facebook’s events API shut down, I learned the opposite. Our main product died instantly.

That pain pushed me to diversify into other widgets like Instagram and Google Reviews.

2. Momentum is better perfection when everything’s on the line.

At first, I froze, unsure what to do next.

But I quickly shifted gears, promoting other widget types to keep revenue flowing.

That speed saved us while we rebuilt our main product.

3. A crisis can be your best business consultant if you listen.

I once saw failures as things to fix quietly.

But this time, I turned our loss into a pivot point.

By expanding our product line, SociableKIT became stronger and more versatile.

4. Resilience is improvement disguised as survival.

When I finally brought the Facebook Events widget back, sales surpassed our old numbers.

That moment showed me that recovery means returning and evolving.

What nearly broke us became the reason we grew.

5. Tough times turn builders into leaders.

I used to think solving product issues was my main job.

But during the crisis, I realized people problems were just as important.

Leading my team through uncertainty taught me empathy and patience.

6. Lean on people who believe in you.

I thought I had to carry everything alone.

But my wife’s support and insights helped me lead with more clarity and confidence.

Her steady presence reminded me that business is never a solo game.

Support makes strength sustainable.

7. Real resilience is evolution in motion.

Before, I saw resilience as simply bouncing back.

Now, I see it as transforming into something smarter, calmer, and stronger each time.

That mindset turned one of our hardest moments into our biggest win.

-----
Looking back, that failure was one of the best teacher I’ve ever had.

Challenges don’t end your story, they refine it.

When things collapse, rebuild better.

Your evolution is the greatest form of gratitude.
21/10/2025

Your evolution is the greatest form of gratitude.

Entrepreneurs chase freedom without realizing that discipline is what buys it.
19/10/2025

Entrepreneurs chase freedom without realizing that discipline is what buys it.

SociableKIT didn’t explode overnight. It grew because of a few key decisions made at the right time. Each pivot taught m...
16/10/2025

SociableKIT didn’t explode overnight. It grew because of a few key decisions made at the right time. Each pivot taught me what real strategy looks like.

The following are the 7 Lessons I’ve learned about strategic decision-making for growth.

1. Growth without direction just creates noise.

I used to think growth meant adding more users, more widgets, more everything.

But when SociableKIT gained traction, I learned it’s about scaling with intention.

Every new move had to serve the bigger picture.

2. You grow faster when you follow your customers’ behavior, not your comfort zone.

In the beginning, SociableKIT only worked with Facebook.

Once I saw our users on Instagram, YouTube, LinkedIn, and Twitter, it clicked. We needed to meet them there.

Expanding to multiple platforms widened our audience and our impact.

3. Delegation is an investment, not an expense.

For too long, I was the coder, marketer, and customer support rep all in one.

Hiring full-time developers and support staff helped us grow faster.

It let each of us focus on what we do best and customers felt that difference.

4. When you invest in people, your product improves automatically.

Early on, I thought scaling meant adding features.

Later, I realized it meant improving the people behind them.

A strong team raised our product quality and customer satisfaction at the same time.

5. Automation is how small teams create big results.

Manually optimizing our content and pages took too much time.

So we implemented programmatic SEO, it handled structure, links, and keywords automatically.

Traffic and conversions started compounding every month.

6. Strategy is about alignment.

Each new decision about team, platforms, and SEO, was filtered through one question: Does this match our mission?

That filter kept us from chasing trends or distractions.

It made our growth steady and sustainable.

7. The best time to pivot is before you’re forced to.

I used to wait for problems before pivoting.

Now, I look ahead and act early when I see change coming.

That proactive mindset kept SociableKIT ahead of shifts in the market.

---
Every bold step like expanding platforms, building a team, automating SEO, was a bet on long-term growth.

No matter how slow your steps are, every move forward counts.
14/10/2025

No matter how slow your steps are, every move forward counts.

The happiest people aren’t doing what they love. They’ve learned to love what’s worth doing.
12/10/2025

The happiest people aren’t doing what they love. They’ve learned to love what’s worth doing.

I never planned to trade my coding keyboard for a manager’s chair, but growing SociableKIT taught me that leadership is ...
08/10/2025

I never planned to trade my coding keyboard for a manager’s chair, but growing SociableKIT taught me that leadership is the next level of creation.

Here are the 7 lessons I've learned about building and leading a team:

1. You can’t scale if you’re still holding every piece yourself.

In the early days, I believed working harder would solve everything.

But when feature requests piled up and customer needs expanded, I realized I couldn’t do it all alone.

Delegating was not weakness, it was strategy.

2. Leadership is something you study, practice, and earn.

I thought managing people came naturally once you were “the boss.”

But leading was nothing like coding. I had to learn how to interview, train, and communicate effectively.

Books by John Maxwell and leadership videos became my new tutorials.

3. The best leaders don’t avoid hard talks, they master them.

At first, people problems drained me. I was used to debugging code, not emotions.

But each conversation and challenge helped me grow empathy and patience.

Stepping into discomfort became part of the job.

4. You rise faster when you grow with someone who sees what you can’t.

I used to think I had to figure it all out alone.

Then my wife, who led a team of 13 before, started giving me feedback on how to handle people better.

Her insights helped me see the human side of leadership more clearly.

5. The right people don’t just work, they build with you.

At first, I only looked for technical talent.

But I learned the hard way that skills mean little if the person doesn’t fit your culture.

When I started hiring people who cared about the mission, everything clicked.

6. Clarity creates confidence, confidence creates results.

I once thought silence meant things were fine.

Now I overcommunicate, regular training, one-on-one talks, open feedback loops.

It keeps everyone aligned and accountable.

7. When you empower others, your company scales itself.

I used to think control was the key to quality.

But giving my team ownership made them more creative and reliable.

Trusting them freed me to focus on strategy and innovation.

---
Leading a team taught me that business growth is really people growth.

When you invest in your team’s skills, clarity, and trust, you build something far stronger than software.

You build a culture.

Turn what you know into what you do, that’s how growth begins.
07/10/2025

Turn what you know into what you do, that’s how growth begins.

Struggles can break you or build you. For me, they became the reason SociableKIT grew stronger. Swipe through to see the...
06/10/2025

Struggles can break you or build you.

For me, they became the reason SociableKIT grew stronger.

Swipe through to see the lessons that turned challenges into progress.

05/10/2025

The best way to get out of low-priority obligations is never to accept them in the first place.

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