Summary of magazine: Publication focused on working or non working citizens, either studying or not studying and we intend to target intelligent and quick-witted young people, primarily natural born entrepreneurs. The magazine provides practical information, user tips and easy-to-follow advice on aspects of life and business as well more light-hearted pieces intent on encouraging readers
to imagin
e the business world as a viable career choice and inspire them
to follow their dreams. Reader Profile:
Brand values:
The unique selling point (USP) of Royal Business Magazine is that is the sole publication on the market that specifically addresses the problems, and scenarios of the younger generation of entrepreneurs who inspire to be businessmen and women, as well as offering them personal success tips and advice relevant
to them. While many newspapers contain business articles, and there exists magazines on the market better suited for the older matured businessman/woman, there is no publication that speaks simply and honestly to young people who want to explore the wider business world, whether it is for start-up purposes, for growing an existing business or just understanding how an organisation is built. There is a distinct lack of authoritative and business magazines that provide information for this fast-growing sector.
