30/03/2022
Long post incoming.
These days, as I get back on the road, I'm asked almost every weekend what I was up to for the last 2+ years. I often struggle to find a simple answer. While it may appear that I was quiet or inactive on social media for a large part of the downtime we experienced, I was actually working on the biggest project I have ever taken on to date… Let me explain.
I’m extremely grateful and privileged to live my life by playing music…specifically other people’s music. Over the last 30 years of being involved in this community, I have watched it grow from an underground culture to a global industry, and along the way I’ve tried to promote the values I hold dear to what I discovered and what changed my life as a young person.
As much as the pandemic break was terrible for my music career, it gave me a moment of clarity and time to think about how to fix a problem in our music scene. That problem is the disparity between what DJs get paid and what producers earn. Over time this inequality has grown completely out of proportion and it's only getting worse with terrible streaming royalties, ineffective PROs, collection societies, and declining music sales for the average producer.
I realized that a solution to this problem wouldn’t get solved by hoping someone or something else would offer up working solutions. I could see that if we wanted these changes to happen instead of just talking about them getting worse, we would have to take matters into our own hands. I started to share this idea with a handful of others and in everyone's excitement, we tried to find reasons why this wouldn't work and why it was too much to take on. With each talk I had, I felt the idea was taking shape and was absolutely attainable. As complex as this project was, the core concept and mission is actually simple - To create a software and online platform that would do the complicated work for us, while really making a financial difference for those that created the music that pushed our dancefloors and fueled DJs like myself.
To come up with the right answers, I brought together a group of fellow artists and industry people to exchange ideas on how a solution could be implemented in the real world. I asked a lot of questions and formed concrete ideas and directions for what I'm announcing today. I spent the last two years developing the platform and technology that will challenge this problem head-on. The result is Aslice (“A slice” of the pie), a platform that is fair and equitable for all that use it. It’s a simple system/software that captures DJ playlists and distributes a voluntary financial share directly to the producers whose music they played. Technically, Aslice is powered by a machine-learning algorithm to help match music to its source and guarantee the right producers get credited! We tested the software in a private beta for 5 months and processed over 100 playlists and generated earnings for more than 2200 individual producers. Aslice works, now it's just a matter of our community implementing this new standard of sharing.
To my fellow colleagues (DJs), I hope you will give this a shot and consider sharing some of your success. To all the producers who supply me with music, from the legends to the up-and-coming artists, I hope you will benefit from Aslice and stay motivated to keep producing the soundtrack to so many of our life experiences. Without the music makers, I would have nothing as a DJ…period.
I won’t get into all the technical details here, but if you want to learn more about the project, please head over to www.aslice.com and take a few moments to read about the idea and our mission. You will see me speak about it more in the coming days, weeks, and months as we are now open to everyone!
The launch of Aslice has genuinely sparked a new optimistic view that our community can and will take care of itself in the face of an existing system that has never quite worked. Every step we have taken and the sheer support, excitement, and positive outlook on the impact this can have on our community is the biggest motivator and reinforcement! I come from a DIY background and this is the culmination of nearly 30 years of solving problems head-on.
With respect.
Zak