05/12/2020
INSTAGRAM STORIES📲 help create a bigger, richer story complementing the photos in the grid.
⏳Stories are temporary, they stay just for 24 hours.
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Why use them❓
▫️ You won't be bombarding your customers:
👉🏼 Posting content is good but you don't want to annoy your audience by posting too much.
▫️ Getting creative shows another side to your brand:
👉🏼 You can have fun with creative ideas and engage with your audience. Once you've uploaded a photo or a video, you can select to doodle on your photo, add a cool emoji, sticker or gif, or swipe to select a color filter.
▫️ Interact with your Audience:
👉🏼 The 24-hour time frame is a good way to promote discounts and events. It creates a buzz and gets people to take action quickly by visiting your website or sending a Direct Message (DM)
👉🏼You can ask questiones, do a poll, make a quiz and many other fun activities to interact with your audience.
▫️ Build links with other Content Creators:
👉🏼 Allow takeovers of your account asking loyal customers to act as brand ambassadors by doing a takeover of your Instagram account to show how they use your product.
KEEP in mind 👇🏼
💡It's important to do some research into the best time to post content and when your audience is most responsive.
💡Try showing some behind-the-scenes videos.
💡Give people a sneak peak of your new offerings.
💡Post step-by-step guides.
💡Post funny content...it works really well and builds trust and rapport with your audience. They might even like you more and buy more from your brand.
💡Stories that are random and fun are effective, but it's a good idea to have strong calls to action too (CTAs).
💡Experiment with content and test out what works best with your audience.
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