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MediAvataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising.

Mediavataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising. We are committed at creating content that is stimulating and is critical to decision-makers, thought leaders, consultants, agencies and company executives. We commit to bring out a well balanced content and coverage for the marketing, advertising and media fraternity and

reach across various touch points in fiercely competitive market place. The Mediavataar.com website, opt-in daily email newsletters, reaches out to an influential audience of media, marketing and business professionals and keep them abreast with important stories of the day.

03/02/2025

Original Music in Marketing: Turning Heads and Capturing Hearts

Music has always played a vital role in storytelling. Moreover, original music in marketing goes beyond entertainment to influence perception and behavior. Studies show that sound can enhance memory retention and emotional engagement, making it a key player in brand messaging.

Read the full story here : https://mediaavataar.com/news/radio-music-podcast/49396/original-music-in-marketing-turning-heads-and-capturing-hearts/

03/02/2025

The Impact of Sonic Branding in Shopping Malls

In today’s competitive retail landscape, shopping malls are evolving into destinations that offer more than just transactions—they’re becoming immersive experiences. Amidst this transformation, one element plays a pivotal role yet often goes unnoticed: sound.

Read the full story here : https://mediaavataar.com/news/radio-music-podcast/49399/the-impact-of-sonic-branding-in-shopping-malls/

29/01/2025

Geoff Allardice to step down as ICC CEO

Mr Allardice joined the ICC in 2012 as ICC General Manager of Cricket, joining from Cricket Australia where he held the role of Cricket Operations Manager. He was appointed as the ICC’s CEO in November 2021, having previously served as the acting CEO for eight months.

Read the full news here : https://lnkd.in/dd2Kidfp

25/01/2025

Ogilvy Group India & Mondelez India Foods Win Big at the Effie India Awards 2024

With 486 jury members, including 254 marketing professionals, spent their invaluable time and insights for the rigorous judging process spanned Mumbai, Delhi, and Bangalore, ensuring the highest standards of evaluation for this year’s campaigns.

Here are the full details : https://lnkd.in/dS3mqg-t

23/01/2025

Mental Health and Workplace Relationship-Related Concerns on the Rise

Based on a substantial dataset of over 83,000 counselling sessions, 12,000 elective screenings, and 42,000 assessments from January to November 2024. The report reveals an increase in the uptake of counselling services among corporate employees. More interestingly, mental health concerns have risen to 15% and is one of the top 2 concerns for which employees reach out for counselling, as compared to previous years.

Read the full report here : https://mediaavataar.com/the-latest/49217/workplace-wellbeing-redefined-mental-health-and-workplace-relationship-related-concerns-on-the-rise/

22/01/2025

Apple is the 2025 most valuable brand in the world

According to Brand Finance’s 2025 Global 500 research, four out of the five most valuable brands in the world are technology brands

Read the full report here : https://mediaavataar.com/editors-pick/49154/apple-is-the-2025-most-valuable-brand-in-the-world/

20/01/2025

Mahakumbh 2025: The World’s largest religious gathering, Projected trade to exceed ₹2 Lakh crore

According to the UP government, approximately 400 million people are expected to attend the event. The Confederation of All India Traders (CAIT) has estimated that this Mahakumbh will generate trade exceeding ₹2 lakh crore.

Read the full story here : https://lnkd.in/ddnCsFy2

19/01/2025

TikTok planning complete US shutdown

TikTok is planning to go fully dark in the United States if an expected ban takes effect on Sunday, media outlets have reported.

Read the news here : https://lnkd.in/dwJWkinE

29/12/2024

2024: A Landmark Year of Stories That United, Inspired and Redefined Entertainment

In India, entertainment isn’t just a pastime, it’s an emotion that unites generations, cultures, and languages. It’s the joy of shared laughter, the thrill of anticipating a new episode, and the pride of seeing local stories captivate audiences worldwide.

Read the full story here : https://mediaavataar.com/news/ott-streaming/48866/2024-a-landmark-year-of-stories-that-united-inspired-and-redefined-entertainment/

08/12/2024

20th edition of CNBC-TV18 India Business Leader Awards to honour trailblazers leading India’s growth story

The CNBC-TV18 India Business Leader Awards (IBLA), presented by Standard Chartered Bank, return for its 20th edition on December 7, 2024, in Mumbai.

With the theme ‘Leadership in Action’ taking centre stage, the awards celebrate individuals who embody conviction, innovation, and purposeful disruption. This year, IBLA brings together such visionary leaders, honouring their resilience, foresight, and ability to inspire transformative impact.

The awards evening will be an exceptional gathering of influential figures from the business, economic, policy and cultural spheres, such as Nitin Gadkari, Minister of Road Transport & Highways, Government of India; Piyush Goyal, Minister of Commerce and Industry, Government of India; KP Singh, Chairman Emeritus, DLF; Cyrus Poonawalla, Founder, Serum Institute of India, Babasaheb N. Kalyani, Chairman & MD, Bharat Forge; Kumar Mangalam Birla, Chairman, Aditya Birla Group; Vellayan Subbiah, Executive Vice-Chairman, Tube Investments of India (TII) and Chairman, Cholamandalam (Chola) Investment and Finance Company; Albinder Dhindsa, Founder, Blinkit; Rajiv Bajaj, Managing Director, Bajaj Auto; Challa Sreenivasulu Setty, Chairman, State Bank of India; Zarin Daruwala, CEO, India & South Asia, Standard Chartered Bank; Indian Actor Rajkummar Rao; Ashok Vaswani, MD & CEO, Kotak Mahindra Bank; KVS Manian, MD & CEO, Federal Bank; Jayant Acharya, Joint Managing Director & CEO, JSW Steel; Ajay Piramal, Chairman, Piramal Group; Vinay Dube, Founder and CEO, Akasa Air and Adar Poonawalla, Chief Executive Officer, Serum Institute of India.

08/12/2024

The Red Sea International Film Festival Names Aamir Khan And Emily Blunt As Red Sea Honourees For 2024

Iconic Actors to be Honoured at Festival’s Opening Night Ceremony and Join In Conversation With Strand

The Red Sea International Film Festival (RSIFF) has revealed two internationally renowned actors being celebrated as Red Sea Honourees at the festival’s glittering opening ceremony for its fourth edition, running in Jeddah, Saudi Arabia from December 5th – 14th 2024.

08/12/2024

Aap Ki Adalat: Parineeti Chopra rejected Sandeep Reddy Vanga’s ‘Animal’ for ‘Chamkila’

Jab They Met : “I rejected ‘Animal’ because my dates clashed with ‘Chamkila’: Parineeti Chopra; “It was because of ‘Chamkila’ that we met, had several rendezvous in Punjab and finally married”: Raghav Chadha, in Aap Ki Adalat

In their first no-holds-barred interview since they married last year, AAP MP Raghav Chadha and film star Parineeti Chopra revealed how they first met in London, struck friendship in Punjab and finally married at a glittering wedding in Udaipur.

08/12/2024

JioCinema Brings Suits in Hindi – Watch All Nine Seasons Now

Step into the world of high-stakes legal drama as JioCinema brings all nine seasons of Suits in Hindi for the first time in India! The globally acclaimed series, loved for its sharp storytelling, iconic characters, and intense courtroom battles, is now streaming exclusively on Peacock Hub on JioCinema Premium. The platform unveiled a promo on the track Millionaire by Yo Yo Honey Singh, perfectly capturing the ambition and drama that define the series.

Reacting on the crossover, Yo Yo Honey Singh said, “I’m thrilled to see Millionaire resonate with a powerhouse series like Suits! The song celebrates ambition, confidence, and the drive to succeed, which aligns perfectly with the show’s iconic characters and their journeys. It’s an exciting crossover, and I’m sure fans of both the track and the series will love this unique collaboration.”

08/12/2024

TV9 Network Creates History: 1st News Network to Broadcast a Professional Football Match Live on a News Channel

Synopsis: News9 Makes History with Live Telecast of Bayer Leverkusen’s Stunning Victory Over Bayern Munich in the German Cup on 4th December 2024.

News9, India’s only independent digital-first English news platform, has etched its name in history as the first news network to broadcast a professional football match live on a news channel. This landmark initiative underscores News9’s commitment to pushing the boundaries of traditional news programming and delivering compelling content to its viewers.

The live telecast featured a dramatic showdown at the iconic Allianz Arena as Bayer Leverkusen stunned Bayern Munich 1-0 in the German Cup, securing their place in the quarter-finals. News9’s comprehensive coverage, on television and digital platforms, brought football fans an immersive viewing experience of this thrilling encounter.

08/12/2024

Global Ad Spend to grow 5.9% in 2025 : Dentsu

Dentsu Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments

The global advertising market is forecast to grow by 6.8% year-over-year to close 2024 at $772.4 billion. 

Ad spend growth is forecast to continue at 5.9% in 2025, yet still outpacing the global economy by 2.7 percentage points. 

Algorithmically enabled ad spend is estimated to reach 59.5% of total ad spend in 2024 and 79.0% in 2027. 

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil, and France.

08/12/2024

News18 Studios strengthens leadership with strategic appointments

News18 Studios, the branded content arm of Network18 has announced the appointment of Sanjukta N Kapoor and Neha Nagpal Chatterjee as Vice President – Revenue. The duo will drive the monetisation strategy and audience engagement for the network’s flagship editorial IPs, solidifying News18 Studios’ position as a powerhouse in the media landscape. Sanjukta and Neha will report into S Shivakumar, CEO, News18 Studios.

Over the years, News18 Studios has established itself as a frontrunner in delivering editorial engagements that drive value for clients through unique, culturally resonant, and impactful content. From connecting with communities around politics, business, and culture to fostering conversations that shape societal narratives, the network’s IPs have set a benchmark in thought leadership and audience engagement. News18 Studios has become the preferred platform for brands aiming to inspire and connect with their audiences meaningfully.

08/12/2024

NDTV Indian of the Year Returns to Celebrate the Indian Trailblazers

NDTV Indian of the Year is set to return with its grand 2024 edition, celebrating exceptional Indians whose groundbreaking contributions have left an indelible mark on the nation and beyond. As the pioneer of the Indian of the Year platform, NDTV upholds its legacy of recognizing outstanding individuals from diverse domains, including politics, business, sports, entertainment, and more. This year’s theme, “Celebrating India – Inspiring Excellence,” reflects the spirit of innovation and achievement that drives the nation forward.

The distinguished grand jury for this year’s awards comprises luminaries such as Dr. Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group, Asha Parekh, acclaimed Actor and Film Director, Piyush Pandey, Ad Guru, Justice A.K. Sikri, Former Judge, Supreme Court of India, U.K. Sinha, Former Chairman, SEBI, and Admiral Karambir Singh, Former Chief of the Naval Staff. Along with this, Grant Thornton serves as the trusted Consulting Partner supporting the jury.

08/12/2024

CEAT Appoints Debashish Roy as Chief Digital Transformation Officer

CEAT, a leading tyre manufacturer, today announced the appointment of Debashish Roy as the Chief Digital Transformation Officer, effective December 2, 2024. This strategic leadership addition marks a significant step in CEAT’s commitment to accelerating its digital transformation journey.

Debashish Roy will report to Mr. Amit Tolani, Chief Executive of CEAT Specialty, and will play a pivotal role in driving the company’s digital innovation, customer-centric initiatives, and technological advancements.

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