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MediAvataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising.

Mediavataar India intends to become the most trusted brand of news and intelligence on brands, marketing, media and advertising. We are committed at creating content that is stimulating and is critical to decision-makers, thought leaders, consultants, agencies and company executives. We commit to bring out a well balanced content and coverage for the marketing, advertising and media fraternity and

reach across various touch points in fiercely competitive market place. The Mediavataar.com website, opt-in daily email newsletters, reaches out to an influential audience of media, marketing and business professionals and keep them abreast with important stories of the day.

29/12/2024

2024: A Landmark Year of Stories That United, Inspired and Redefined Entertainment

In India, entertainment isn’t just a pastime, it’s an emotion that unites generations, cultures, and languages. It’s the joy of shared laughter, the thrill of anticipating a new episode, and the pride of seeing local stories captivate audiences worldwide.

Read the full story here : https://mediaavataar.com/news/ott-streaming/48866/2024-a-landmark-year-of-stories-that-united-inspired-and-redefined-entertainment/

08/12/2024

20th edition of CNBC-TV18 India Business Leader Awards to honour trailblazers leading India’s growth story

The CNBC-TV18 India Business Leader Awards (IBLA), presented by Standard Chartered Bank, return for its 20th edition on December 7, 2024, in Mumbai.

With the theme ‘Leadership in Action’ taking centre stage, the awards celebrate individuals who embody conviction, innovation, and purposeful disruption. This year, IBLA brings together such visionary leaders, honouring their resilience, foresight, and ability to inspire transformative impact.

The awards evening will be an exceptional gathering of influential figures from the business, economic, policy and cultural spheres, such as Nitin Gadkari, Minister of Road Transport & Highways, Government of India; Piyush Goyal, Minister of Commerce and Industry, Government of India; KP Singh, Chairman Emeritus, DLF; Cyrus Poonawalla, Founder, Serum Institute of India, Babasaheb N. Kalyani, Chairman & MD, Bharat Forge; Kumar Mangalam Birla, Chairman, Aditya Birla Group; Vellayan Subbiah, Executive Vice-Chairman, Tube Investments of India (TII) and Chairman, Cholamandalam (Chola) Investment and Finance Company; Albinder Dhindsa, Founder, Blinkit; Rajiv Bajaj, Managing Director, Bajaj Auto; Challa Sreenivasulu Setty, Chairman, State Bank of India; Zarin Daruwala, CEO, India & South Asia, Standard Chartered Bank; Indian Actor Rajkummar Rao; Ashok Vaswani, MD & CEO, Kotak Mahindra Bank; KVS Manian, MD & CEO, Federal Bank; Jayant Acharya, Joint Managing Director & CEO, JSW Steel; Ajay Piramal, Chairman, Piramal Group; Vinay Dube, Founder and CEO, Akasa Air and Adar Poonawalla, Chief Executive Officer, Serum Institute of India.

08/12/2024

The Red Sea International Film Festival Names Aamir Khan And Emily Blunt As Red Sea Honourees For 2024

Iconic Actors to be Honoured at Festival’s Opening Night Ceremony and Join In Conversation With Strand

The Red Sea International Film Festival (RSIFF) has revealed two internationally renowned actors being celebrated as Red Sea Honourees at the festival’s glittering opening ceremony for its fourth edition, running in Jeddah, Saudi Arabia from December 5th – 14th 2024.

08/12/2024

Aap Ki Adalat: Parineeti Chopra rejected Sandeep Reddy Vanga’s ‘Animal’ for ‘Chamkila’

Jab They Met : “I rejected ‘Animal’ because my dates clashed with ‘Chamkila’: Parineeti Chopra; “It was because of ‘Chamkila’ that we met, had several rendezvous in Punjab and finally married”: Raghav Chadha, in Aap Ki Adalat

In their first no-holds-barred interview since they married last year, AAP MP Raghav Chadha and film star Parineeti Chopra revealed how they first met in London, struck friendship in Punjab and finally married at a glittering wedding in Udaipur.

08/12/2024

JioCinema Brings Suits in Hindi – Watch All Nine Seasons Now

Step into the world of high-stakes legal drama as JioCinema brings all nine seasons of Suits in Hindi for the first time in India! The globally acclaimed series, loved for its sharp storytelling, iconic characters, and intense courtroom battles, is now streaming exclusively on Peacock Hub on JioCinema Premium. The platform unveiled a promo on the track Millionaire by Yo Yo Honey Singh, perfectly capturing the ambition and drama that define the series.

Reacting on the crossover, Yo Yo Honey Singh said, “I’m thrilled to see Millionaire resonate with a powerhouse series like Suits! The song celebrates ambition, confidence, and the drive to succeed, which aligns perfectly with the show’s iconic characters and their journeys. It’s an exciting crossover, and I’m sure fans of both the track and the series will love this unique collaboration.”

08/12/2024

TV9 Network Creates History: 1st News Network to Broadcast a Professional Football Match Live on a News Channel

Synopsis: News9 Makes History with Live Telecast of Bayer Leverkusen’s Stunning Victory Over Bayern Munich in the German Cup on 4th December 2024.

News9, India’s only independent digital-first English news platform, has etched its name in history as the first news network to broadcast a professional football match live on a news channel. This landmark initiative underscores News9’s commitment to pushing the boundaries of traditional news programming and delivering compelling content to its viewers.

The live telecast featured a dramatic showdown at the iconic Allianz Arena as Bayer Leverkusen stunned Bayern Munich 1-0 in the German Cup, securing their place in the quarter-finals. News9’s comprehensive coverage, on television and digital platforms, brought football fans an immersive viewing experience of this thrilling encounter.

08/12/2024

Global Ad Spend to grow 5.9% in 2025 : Dentsu

Dentsu Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments

The global advertising market is forecast to grow by 6.8% year-over-year to close 2024 at $772.4 billion. 

Ad spend growth is forecast to continue at 5.9% in 2025, yet still outpacing the global economy by 2.7 percentage points. 

Algorithmically enabled ad spend is estimated to reach 59.5% of total ad spend in 2024 and 79.0% in 2027. 

Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil, and France.

08/12/2024

News18 Studios strengthens leadership with strategic appointments

News18 Studios, the branded content arm of Network18 has announced the appointment of Sanjukta N Kapoor and Neha Nagpal Chatterjee as Vice President – Revenue. The duo will drive the monetisation strategy and audience engagement for the network’s flagship editorial IPs, solidifying News18 Studios’ position as a powerhouse in the media landscape. Sanjukta and Neha will report into S Shivakumar, CEO, News18 Studios.

Over the years, News18 Studios has established itself as a frontrunner in delivering editorial engagements that drive value for clients through unique, culturally resonant, and impactful content. From connecting with communities around politics, business, and culture to fostering conversations that shape societal narratives, the network’s IPs have set a benchmark in thought leadership and audience engagement. News18 Studios has become the preferred platform for brands aiming to inspire and connect with their audiences meaningfully.

08/12/2024

NDTV Indian of the Year Returns to Celebrate the Indian Trailblazers

NDTV Indian of the Year is set to return with its grand 2024 edition, celebrating exceptional Indians whose groundbreaking contributions have left an indelible mark on the nation and beyond. As the pioneer of the Indian of the Year platform, NDTV upholds its legacy of recognizing outstanding individuals from diverse domains, including politics, business, sports, entertainment, and more. This year’s theme, “Celebrating India – Inspiring Excellence,” reflects the spirit of innovation and achievement that drives the nation forward.

The distinguished grand jury for this year’s awards comprises luminaries such as Dr. Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group, Asha Parekh, acclaimed Actor and Film Director, Piyush Pandey, Ad Guru, Justice A.K. Sikri, Former Judge, Supreme Court of India, U.K. Sinha, Former Chairman, SEBI, and Admiral Karambir Singh, Former Chief of the Naval Staff. Along with this, Grant Thornton serves as the trusted Consulting Partner supporting the jury.

08/12/2024

CEAT Appoints Debashish Roy as Chief Digital Transformation Officer

CEAT, a leading tyre manufacturer, today announced the appointment of Debashish Roy as the Chief Digital Transformation Officer, effective December 2, 2024. This strategic leadership addition marks a significant step in CEAT’s commitment to accelerating its digital transformation journey.

Debashish Roy will report to Mr. Amit Tolani, Chief Executive of CEAT Specialty, and will play a pivotal role in driving the company’s digital innovation, customer-centric initiatives, and technological advancements.

29/11/2024

Disney+ Hotstar Ropes in Bhuvan Bam and Vidyut Jammwal to Grab Eyeballs for the Launch of ‘Deadpool & Wolverine’

Marvel Studios’ epic Deadpool & Wolverine brings its action-packed adventure to Disney+ Hotstar with star-powered promotional efforts by Bhuvan Bam and Vidyut Jammwal

Disney+ Hotstar has raised the stakes for the OTT debut of Marvel Studios’ Deadpool & Wolverine by teaming up with two of India’s most beloved stars, Bhuvan Bam and Vidyut Jammwal. Known for their dynamic personas and vast fan following, these celebrity collaborations infuse a unique local flavour into the campaign, amplifying excitement for the blockbuster’s release in multiple languages, including Hindi, Tamil, Telugu, and English.

29/11/2024

Network18’s Moneycontrol spotlights record-breaking 10 crore monthly users in an ad campaign

Moneycontrol has launched an ad campaign to announce its record-breaking 10 crore monthly users, solidifying its position as India’s largest financial platform. Moneycontrol is part of the Network 18 group. [NSE: Network18]

In a front-page ad across all editions of The Economic Times, the financial platform announced that 10 crore (100 million) people used Moneycontrol in October 2024. (Source: Google Analytics, October 2024) The ad also showcased the 10 lakh paying subscribers of Moneycontrol Pro, the paid subscription-based service of Moneycontrol. Further, the ad highlighted Moneycontrol’s audience size, which is 30% bigger than its nearest rival, (Source: Comscore MMX Multi-Platform, Business/ Finance News Category, September 2024) while also emphasising 70 lakh monthly active users of Moneycontrol App.

29/11/2024

IAA Launches Singapore Chapter to Deliver Cross-Border Collaboration

The International Advertising Association Singapore will support brands navigating the region’s diverse markets, fostering a culture of creativity, inclusivity, and sustainability.

The International Advertising Association (IAA), the global compass for the International marketing and advertising industry,announces its expansion into Singapore. This new chapter caters to the international advertising community, reflecting the regional and global nature of the Singapore member base; with a global outlook and cross-border thinking

29/11/2024

Publicis India unveils heartwarming “Thank You TV” campaign for ZEE TV

Publicis India, part of Publicis Groupe, has unveiled a new captivating TVC in celebration of World TV Day for ZEE TV, a leading Hindi General Entertainment Channel (GEC) from the Zee Network. The distinctive campaign, titled “Thank You TV”, celebrates television’s remarkable 65-year journey.

As a source of entertainment, television has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

29/11/2024

ZEE Celebrates 65 Years of Television in India with Campaign

10 crore homes are watching TV together every minute

As India celebrates the remarkable 65-year journey of TV, ZEE Entertainment has unveiled a campaign to honour this iconic medium’s role in shaping lives, bringing families together, and fostering a deep connection between viewers and their screens. The campaign is a poignant film that beautifully portrays the enduring bond between a sofa and a TV screen, symbolizing how people naturally gravitate towards comfort while immersing themselves in the storytelling magic of television.

TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

29/11/2024

MINT Tops the Charts: Redefining Reach and Engagement in Business News

24/10/2024

Five Ways Gen Z is Transforming Luxury and Fashion
While Gen Z will arguably be one of the most important consumer groups in the medium term as these consumers gain purchasing power, they will also form the backbone of economic growth and consumption in luxury goods and fashion in the next 10 years. Indeed, teamed with millennials, Gen Z-ers will drive global economic growth over the next decade and encourage business transformation. While every consumer group will play a role in the transformations across the consumer landscape, Gen Z-ers are proving to be early adaptors of these new behaviours. Among others, this will force luxury and fashion to meet their sustainable goals and promises and become more relevant to these consumers through the use of new technologies, loyalty, better communication and experiences across retail, marketing and hospitality.

Consumption patterns evolving as Gen Z-ers come of age

Generations Z and Alpha will account for 45% of the global population by 2030 and will be the largest target segment for luxury and fashion brands. These generations’ values and preferences are significantly different to those of their predecessors, and brands are being challenged to adapt their needs in terms of products, distribution, marketing and engagement.

24/10/2024

New York Festivals 2025 Radio Awards Announces Distinguished Grand Jury

Global Innovators from Six Continents to Celebrate Outstanding Storytelling

The New York Festivals® Radio Awards has announced the esteemed 2025 Grand Jury.

The 2025 Radio Awards Grand Jury features over 100 global leaders from the radio industry across six continents. This distinguished panel comprises world-class content creators, industry visionaries, and iconic voices. Recruited from renowned companies, these directors, producers, journalists, writers, and sound artists are celebrated for their innovation and engaging storytelling. NYF’s esteemed jurors excel in producing captivating content across various genres and platforms, including documentary, entertainment, news, sports, and corporate image

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