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MarketingScoops MarketingScoops strives to tell you real stories based on real time experiences of real marketing, sales and other professionals. Then why MarketingScoops?

There are a lot of marketing blogs that talk about 20 ways to search engine optimize your website or 15 tips for social media marketing. The world does not need another one. Sales, advertising and marketing is not just a means of livelihood, but an intoxicating passion for marketing geeks. MarketingScoops is where you have access to useful content, research and insights. Apart from 10 ways to use

images to tell your story or 25 reasons why you should improve your digital presence or 18 tips for increasing sales, MarketingScoops strives to tell you real stories based on real time experiences of real marketing, sales and other professionals. Like charity, marketing begins at home too – when you appoint people for your team or when you set up internal policies for managing your employees. Therefore, you will also find a section here called, “Internal marketing” that covers stories around hiring, company culture and employee attitudes. Help yourself to marketing scoops to inform your strategy and thinking.

14/07/2020
Virus or Visa? Students Have to Make a Choice

If all universities go online, more and more students can enroll in universities in the USA and other countries.

And they can do this without the need for visas or the costs associated with relocation and initial startup expenses of living in a new country.

As the next semester at universities in the USA is set to begin in August, the countries' visa rules state that if international students opt for online classes, or if their university offers only online classes, then their visas would stand canceled and they would need to leave the country.

11/07/2020
Empathy as a Lead Gen & Sales Tool

Empathy is an investment during this pandemic that will fetch returns now and in the future.

If regular sales and lead-gen processes are not yielding results at this time, then it is worth trying empathy and other off-beat strategies based on the nature of your products/services.

Companies are generously giving away freebies, deals and discounts during the pandemic. It helps them achieve their sales and marketing goals.

30/06/2020
Preserving Mental Health During Work from Home

Turn adversities into opportunities. Take care to maintain your sanity during work from home.

This is an opportunity to streamline your life. This is how you can preserve mental health during work from home. Read more.

23/06/2020
Staying Fit During Work from Home

Working from home deprives you of opportunities for physical activity and allows you more opportunity to eat, and eat high calorie food at that.

Such lifestyle changes can weigh in on your health before you know it.

Click to read about the health risks involved in work from home, and how to overcome them.

Working from home will have its effect on both physical and mental health. You may develop arthritis due to putting on weight and lack of opportunity to walk. You may develop osteoporosis, i.e, loss of bone density.

18/06/2020
And Aviation Has Started Experimenting, Already

In a bid to make air travel safer and encourage more people to fly, AirAsia today introduced AirAsia Flyporter.

Travelers can now avoid queues and crowds for handling baggage. As outlined in the mailer, AirAsia's Flyporter service will pick up baggage from the traveler's door in the departure town. It will also deliver it back to the traveler's door in the arrival destination.

14/06/2020
Huge Opportunity in Helping People Deal With the Times

In a new world, there will be new business opportunities.

After the initial denial and resistance, online schooling is slowly becoming a reality. Amazon has been quick to capitalize on it. It has launched a ‘School From Home’ store that offers curated items to help kids get excited, and get ready to attend online school.

There is a lot to learn from this Amazon story for how businesses can adapt to changing times and continue delivering value, while staying in business, and keeping the economies going.

Amazon has launched a 'School From Home' store today, already. The store offers curated items to help kids get excited, and get ready to attend online school.

11/06/2020
Aviation Is in For a Long Haul, or May be Not

Moody’s Investor Service released its credit outlook earlier this week, according to which aviation will not fully recover before 2023.

Based on the pivot/diversification trends across the industries in response to Covid-19 impact, Market Spy makes these predictions for aviation in the interim, until normal times return.

Unless a vaccine changes the game, or the coronavirus mutates itself away, it looks like a long haul for the aviation sector. Or may be not if they manage to diversify/experiment.

10/06/2020
Startups Can Diversify to Stay Relevant

If your offerings are not relevant in the current scenario, then probably your technology and other core strengths are capable of solving other problems that the world is gripped with.

A few tech startups are using their core technologies/strengths to solve current burning problems.

09/06/2020
Kerala Begins School Year with Online Classes

The world has been socializing online, dating online, forging marriage alliances online, buying all kinds of goods and services online, banking online, working online, and so forth. All these were unthinkable at some point. And yet they are mainstream now, and considered absolutely normal.

The time has come for school education to go online. Do you agree?

E-learning has been an effective form of learning as evidenced by the success of online universities and learning apps. They actually help make up for the lack of learning

06/06/2020
How Startups Can Deepen Customer Relationship During Pandemic

It is important for all businesses to stay in business and continue generating revenues during these hard times. At the same time, organizations can also utilize this opportunity to deepen customer relations.

Small gestures like these can go a long way in strengthening the bond. Customers will feel touched by the kindness, and develop loyalty to your brand.

04/06/2020
Empathy as a Lead Gen & Sales Tool

Empathy is an investment during this pandemic that will fetch returns now and in the future. If regular sales and lead-gen processes are not yielding results at this time, then it is worth trying empathy and other off-beat strategies based on the nature of your products/services.

Companies are generously giving away freebies, deals and discounts during the pandemic. It helps them achieve their sales and marketing goals.

03/06/2020
Get Creative With Your WFH Workspaces

If you are missing your office and suffering from work-from-home blues, here are creative ideas for WFH workspaces.

If you are missing your office and suffering from work-from-home blues, here are a couple of blog posts by Aara Sharma (writer, budding blogger), that you should read.

02/06/2020
Deals, Discounts Startups Can Use Amid Pandemic

A lot of companies are lending a helping hand and giving away empathetic deals, discounts and freebies during these tough times.

From business tools to project management software to security, design, video or accounting tools and more, there are a lot of resources that startups can use to tide over these difficult times.

01/06/2020
COVID-19 Has Removed Major Barrier to Entry for Startups

COVID-19 Has Removed Major Barrier to Entry for Startups

Another positive side effect of the killer virus is that it has leveled the playing field for aspiring startup founders. With work-from-home emerging as the possible "new normal"

31/05/2020
This 18th Century Teacher Who Offered Distance Learning Was 300 Years Ahead Time

Today we have many e-learning apps and online universities. Even Harvard Business School has an online version. Thankfully, a lot of universities were already digital enabled to some extent by the time Covid bug happened. And with tools like Zoom and Skype, it has been fairly easy to adapt to online learning during this physical distancing phase.

K-12 to university level, the Covid pandemic is pushing teachers, online. From little kids to undergrads and higher education research scholars, learners have been attending online classes from home and connecting with their classmates and teachers via Zoom. For the good! It is high time education i...

18/04/2020

What is QUALITY?

15/08/2019
Quality Means Doing It Right When No One is Looking -

Quality is something else before it is about controlling bugs or defects in products and services.

This is a famous story shared by quality gurus. Nonetheless let me repeat it here as it is an interesting story that puts into perspective the idea of QUALITY. Once, a man went to the workshop of a sculptor. He saw the sculptor giving finishing touches to a tall statue, while an exact duplicate was....

13/04/2019
Business Buzzwords May Make You Lose Sales. Here's why

“Thought leadership”, “gamechanger”, “best in class”, “low hanging fruit”, “leverage”, “best practice”, “buy-in”, “touch base”, “take it to the next level”.

A recent study indicates that you could be losing sales, if you are using a lot of business buzzwords in your sales and marketing communications. Read more

17/03/2019
The Story of Wilma Rudolph for Startups

The Story of Wilma Rudolph for Startups

The story of Wilma Rudolph is directly relevant to today’s startups, businesses, sales, marketing and other folks. We dream. And we have to fight all odds to make it

30/08/2018
Used Car Commercial // 1996 Honda Accord

Here's an excellent commercial to sell a used car. It's more like a captivating story.

* UPDATE 5/23/18* We won Gold at The Telly Awards for Use of Humor in Online Commercials! * UPDATE 4/24/18* We won the Webby Award for Best Viral Video! Than...

20/08/2018
Business Buzzwords May Make You Lose Sales. Here's why

Business buzzwords are to the business world what ripped jeans, text speak and Snapchat filters are to teens.

-Artificial intelligence
-Big data
-Thought leadership
-Gamechanger
-Best in class
-Low hanging fruit
-Leverage
-Best practice
-Buy-in
-Take it to the next level

These are just a few buzzwords we don't get tired using.
But do they result in more sales, more business, more success?

A research on "bu****it sensitivity" indicates that business buzzwords may make you lose sales. Click to read more

A recent study indicates that you could be losing sales, if you are using a lot of business buzzwords in your sales and marketing communications. Read more

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