30/10/2025
Control Creep: AI's Stealthiest Risk | What if AI does to all businesses what GrubHub and Uber Eats did to restaurants? At first, 'We'll help you reach more customers!' Next, 'We'll take away your delivery headaches!' And now it's, "Pay us 25% of sales and we own the customer relationship." Suddenly, these parasitic middlemen devoured ALL restaurant margins, without having to make the product, pay the rent, or even employ its own drivers. As delivery overtakes dining in, many restaurants won't survive. AI is poised to do the same to every business that trades humans for AI. It's a slow surrender of control to a powerful outsider. But I'll take it two steps further.
Because is a black box of algorithmic weights, soon NOTHING inside your business will be employee-serviceable. It's exactly what we've done with every technology. Nothing in a new Tesla is user—or even mechanic—serviceable. It has to be done by the manufacturer or be replaced. Same with TVs, PCs, phones. Remember when we could replace batteries & upgrade memory? You probably can't. You don't have the memory.
And finally, AI is a massive leak. As we use it to analyze internal documents, summarize meetings, and develop strategies, AI amounts to a hyper-scaled, relentless compiler and leaker of insights, ACROSS clients and competitors. Strategy consultants often share insights and "best practices" across clients, often neutralizing competitive advantages. (more on this below) But unlike these analog leakers, AI cannot fully be controlled—or even understood—by its vendors, much less its clients.
How will this play out? More in my newsletter & podcast at SteveFaktor.com