APIMedia

07/10/2019

Check out these snaps from the priciest camera in the world.

22/08/2019

09/08/2019

let's Pan!!!

12/05/2019

09/05/2019

Artists, assemble!

22/02/2019

The Dual ISO sensor is on the rise, and every major camera manufacturer has made one (or will very soon). What is it, though, and what does it mean?

22/01/2019

Each striking photo looks like a 17th-century painting come to life.

10/04/2018

Check out all the latest videos from the Panasonic booth at NAB Show 2018 at http://us.panasonic.com/nab2018

23/03/2018

26/11/2017

10/05/2017

04/02/2017

16/11/2016

That feeling when a new technology is genuinely impressive and legitimately alarming

05/11/2016

Introducing the first video brand in a new playlist called 'Cine School' - dedicated to giving you advice and knowledge from within the world of cinematograp...

05/11/2016

Sorry, fellow Mac fans, but the cool stuff is being invented in Seattle now.

29/10/2016

Camera ergonomics are no joke—just ask all of the veteran camera operators with back problems.

14/10/2016

19/09/2016

What the hell is mise-en-scène and why is it important to filmmaking?

07/09/2016

07/09/2016

VariCam Pure is a “co-production” between Panasonic and Codex. It is a new S35 4K/2K camera system with high-quality imaging, 14+ stops of dynamic range, dual ISO 800/5000, and built-in, uncompressed RAW to 120 fps.

14/08/2016

A quick behind the scenes recap of what went on during the production of The Underdog. Directed by Jonny Mass and cinematography by Jared Fadel in 8K on the Red…

06/08/2016

Japanese public broadcaster NHK is now successfully broadcasting TV in 8K resolution, four times that of 4K. It aims to deliver 8K for the home in time for the 2020 Tokyo Olympics.

06/08/2016

Capturing a solid rocket booster test on video is no small feat. You need a camera that can capture slow motion footage and handle the dynamic range betwee

31/07/2016

02/06/2016

It's ground breaking. For the first time in cinematography history, optics, camera and color work together as an integrated system.

09/05/2016

What is Oscar-worthy cinematography exactly?

08/05/2016

23/04/2016

See how a combination of Viz Virtual Studio, a video wall, and interactive graphics combine for a unique studio presentation.

17/04/2016

The GSS 520 5-axis system is NOT your typical gimbal. Designed by Gyro-stabilized Systems to work at "high velocity", it can capture buttery smooth footage

01/04/2016

Everything you need to know about setting proper typography—smart quotes, apostrophes, em dashes, en dashes, accented characters and more.

22/03/2016

Most people who have been directing for a while have a shorthand way of communicating with their DP. For example, you will typically hear a director say "We'll start Wide then move into an OTS and then a CU." Film crews have most likely done these setups a few hundred times and know h

14/03/2016

14/03/2016

negative space marks logos

George Bokhua is a self-taught graphic designer who has found happiness in simple, strong logo design. He's designs are very simple and yet very strong, he is a master of using negative space as you can see on this post. Enjoy!

For more from George Bokhua visit…

02/02/2016

31/01/2016

If you think typography is simply about personal whim, this infographic should go a long way towards disabusing you of your ignorance.