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VOWS Magazine For the business and beauty of bridal!
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VOWS Magazine provides in-depth, thought-provoking articles on the day-to-day business of bridal retailing and wedding consulting. Our focus is two-fold: one-half keeping up with industry trends and one-half helping our readers be the best business owners possible.

New issue featuring Something New in Colorado Springs! Seeing everything in print for the first time is our favorite par...
24/07/2024

New issue featuring Something New in Colorado Springs! Seeing everything in print for the first time is our favorite part! 😍

19/06/2024

Looking for feedback from stores:

Do you vary your approach depending on whether you are a bride’s first appointment or if she has already been to multiple stores? If so, what do you do differently?

“The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all s...
19/06/2024

“The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free. This involves an absolute equality of personal rights and rights of property between former masters and slaves, and the connection heretofore existing between them becomes that between employer and hired labor."

— General Orders, Number 3
Headquarters District of Texas, Galveston, June 19, 1865

Morilee appoints Jiyup Kim Chief Design Officer. Kim previously served as Senior Design Director at Vera Wang. Her first...
18/06/2024

Morilee appoints Jiyup Kim Chief Design Officer. Kim previously served as Senior Design Director at Vera Wang. Her first Morilee collection will be shown in March 2025 at the National Bridal Market

Morilee appoints Jiyup Kim as Chief Design Officer to chart design innovation across Morilee's esteemed collections

Free registration for all boutiques now open for National Bridal Sale Event July 13-20, offered by SYVO. This year inclu...
11/06/2024

Free registration for all boutiques now open for National Bridal Sale Event July 13-20, offered by SYVO. This year includes personalized storefront page, exclusive store finder, and additional promotional banners, posts and videos:

Register today to claim your free store listing page! You will also receive access to our media library containing hundreds of banners, social media posts, videos, and influencer content.

28/05/2024

Delaware bankruptcy court approved a settlement agreement between Hayley Paige Gutman and JLM Couture, the parent company that owned Hayley Paige Bridal.
The settlement gives Gutman ownership of her name and social media accounts, and enables her to return to the bridal industry under her own Hayley Paige Bridal brand.

20/05/2024

Justin Alexander and Allure Bridals to show exclusively at AndMore August Markets.
Both companies expanding showroom presence in Atlanta and Las Vegas.

Coming soon to a mailbox near you!
15/05/2024

Coming soon to a mailbox near you!

03/05/2024

It was such an honor to feature Unique Bridal Auburn in our March/April 2024 issue!

02/05/2024

Do you use AI in your business? If so, how?

Spreading joy, prosperity and peace to you and your loved ones this Passover!
22/04/2024

Spreading joy, prosperity and peace to you and your loved ones this Passover!

03/04/2024

What questions do you have about social media - any aspect of it? (Spoiler: we're going to answer them all & more in an upcoming feature!)

26/03/2024

National Bridal Market Chicago has finalized its Spring 2025 market dates at September 15-17, roughly two weeks later than its previously scheduled August dates.

21/03/2024

What topics do you want to post about on social media that are important to your brides, but you worry might be controversial?

So excited for our March/April 2024 issue featuring Unique Bridal Auburn to hit your mailbox! Arriving any day now!
12/03/2024

So excited for our March/April 2024 issue featuring Unique Bridal Auburn to hit your mailbox! Arriving any day now!

We are honored to interact daily with so many amazing women-owned boutiques and businesses! Your creativity, enthusiasm ...
08/03/2024

We are honored to interact daily with so many amazing women-owned boutiques and businesses! Your creativity, enthusiasm & passion inspires us every day!

05/03/2024

In honor of Celebrate Your Name Week, we'd love to hear the story of how you chose your boutique's name

30/01/2024

How many years in business will your store be celebrating in 2024?

EDIT: Very inspiring to see so much longevity & so many successful stores! Awesome job!

We've lost a fine and well loved designer with the passing of Judd Waddell
30/01/2024

We've lost a fine and well loved designer with the passing of Judd Waddell

The fashion world and friends alike are mourning the loss of a remarkable individual, Judd Waddell, who passed away recently. His legacy in the bridal - Judd Waddell Obituary Remembering a Beloved Designer and Friend ERLDC

Coming soon: Our first issue of 2024!
23/01/2024

Coming soon: Our first issue of 2024!

2024 Market dates, popup shows and educational events can be found here:
22/01/2024

2024 Market dates, popup shows and educational events can be found here:

VOWS Magazine|bridal and wedding industry events

28/12/2023

Retailers: we have put together a quick 24-question year-end survey in order to gain an updated understanding of the issues you/the industry are facing, as well as get feedback on how we're doing and what we may do better.

If you are interested in taking it, please include your email address in the comments below or DM us for the link. Thank you so much!

07/12/2023

Wishing you peace, happiness and love

We LOVE this part: showing you a sneak peek of the cover of our upcoming issue! Can you believe it is our last of 2023? ...
30/11/2023

We LOVE this part: showing you a sneak peek of the cover of our upcoming issue! Can you believe it is our last of 2023? A new year is nearly upon us!
To view the full edition: http://books.vowsmagazine.com/books/drbp/ =1

From our home to yours - the warmest wishes for a very Happy Thanksgiving! We are so very thankful for our amazing reade...
23/11/2023

From our home to yours - the warmest wishes for a very Happy Thanksgiving! We are so very thankful for our amazing readers, advertisers & supporters! 🦃🍁🍽❤️

Recent updates and posts on VowsMagazine.com:-JLM Couture progressing through financial restructuring -Maggie Sottero De...
16/11/2023

Recent updates and posts on VowsMagazine.com:
-JLM Couture progressing through financial restructuring
-Maggie Sottero Designs' sustainability focus having impact
-Madeline Gardner appointed to FIT Board

VOWS Magazine for today's bridal and wedding professionals.

01/11/2023

How do you maintain a good work-life balance, and do you feel that has gotten more challenging recently?

As we head into the holiday weekend, we are wishing our friends and subscribers the Merriest Christmas ever!(P.S. "love"...
22/12/2022

As we head into the holiday weekend, we are wishing our friends and subscribers the Merriest Christmas ever!
(P.S. "love" if you noticed it under the🎄)

It's one of the most popular social sites for boutiques, yet talks of a ban have been in the news lately. Here's what yo...
22/12/2022

It's one of the most popular social sites for boutiques, yet talks of a ban have been in the news lately. Here's what you need to know:

If you keep an eye on the news, you've seen headlines incorporating the words “TikTok Ban!” What does this mean for bridal and formal boutiques?

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About VOWS Magazine

For more than 30 years, VOWS Magazine has published 1,200 in-depth, thought-provoking articles on the day-to-day business of bridal retailing and wedding consulting, as well as detailed discussions on the ethics, responsibilities, and expectations of operating a full-service bridal salon.

And now with a new look... logo, page layouts, and departments... we continually evolve to deliver on that 30-year promise: to encourage, inform and inspire.