Follow America's Favorite "Style Guy", TV host and author Lloyd Boston as he discovers a behind-the-scenes look at how a fashion brand (MOODS OF NORWAY) is really built, from the inside out. America's favorite "Style Guy" and TV host Lloyd Boston had one question: What does it take to make a fashion brand work? The result is Year In A Brand, a 365 day experimental project where Lloyd Boston will s
elect one brand to chronicle and document to find out how a modern brand is really built, from the inside out. Once a brand is selected, he will alert the brand of his mission and request their support in his tracking the company's ups and downs from his perspective as a fashion style guy, TV host and author. Lloyd's Year in a Brand experiment will proceed with (or without) the company's approval, using video fact-findings and interviews with brand shoppers, fans, employees and execs. Follow it all by subscribing to Year in a Brand and check back regularly to see his updates! Blog: http://www.yearinabrand.com
Facebook: http://www.facebook.com/yearinabrand
Twitter: http://twitter.com/yearinabrand or
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YouTube: http://www.youtube.com/user/YearInaBrand
