Goodmind Media

13/09/2021

04/09/2013

“USE QUESTIONS TO BUILD YOUR CASE”

When making a case for something, you’ll have an easier time convincing people that you’re right if you start by asking questions.
This will give you the chance to understand their points of view and strengthen your own. But not all questions are created equally. Know when to use what type of query:

•Convergent: What, where, who, and when questions get a person to clarify what she is thinking. Use them when time is of the essence and you need specifics.

•Divergent or expansive: Why and what if questions ask a person to expand on what he is thinking. Use them when you need someone to see the larger context of your argument.

•Integrating: If...then what questions attempt to find common ground between opposing positions. Use them to build trust and encourage compromise, which is important when the stakes are high for both sides.

04/09/2013

“KEEP YOUR COMPANY’S SOCIAL MEDIA ACCOUNTS SAFE.”


It’s happened to high-profile companies like McDonalds and Jeep.
Hackers take control of corporate social media accounts and send inappropriate messages to tens of thousands of followers. Don’t let it happen to your company. Take these precautions:

Get serious about passwords: Don’t let social media managers choose their own passwords (“password” is still commonly used). Instead, use a social media management system that allows employees to log in with the same username and password used for company email. That way the master switch for turning accounts on and off remains in IT’s hands.

Centralize channels: Consolidate all of your accounts within a single system that allows users to publish to multiple profiles on Twitter, Facebook, LinkedIn, and other networks from one secure interface.

Offer basic social media education: Just a little can go a long way. Provide training on security and compliance issues.

04/09/2013

New eBook: 25 Ways to Thank Your Customers | Help Scout

https://www.helpscout.net/blog/new-ebook-25-ways-to-thank-your-customers/

“Thanks” has a nice ring to it, but words don’t carry the gravity of actions. If you’re in the customer service

04/09/2013

Infographic: 10 Things Your Customers WISH You Knew About Them | Help Scout

https://www.helpscout.net/blog/customers-wish-you-knew-infographic/

Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click

04/09/2013

The Psychology of Color in Marketing and Branding | Help Scout

https://www.helpscout.net/blog/psychology-of-color/

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

31/08/2013

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