AdMonsters

06/09/2024

Unlock the Future of Digital Advertising with Generative AI

By harnessing the power of vast datasets, brands can craft hyper-personalized content that genuinely resonates with consumers. This not only boosts user engagement but also refines media buying strategies for optimal results.

If you’re looking to stay competitive in today’s fast-paced market, it’s crucial to explore how generative AI can transform your advertising efforts. Don’t miss the insights from Xi Li, Director of Advertising at Softonic, in this must-read article. https://bit.ly/4cHX5ox

Discover how Generative AI transforms digital advertising with hyper-personalized experiences and supercharged media buying.

06/09/2024

Join us for our LinkedIn Live session, where we'll discuss how AI and cutting-edge tech stacks are revolutionizing the future of ad ops. Gain valuable insights into programmatic innovation and strategies for boosting efficiency, engagement, and revenue growth.

Don't miss out on this opportunity to learn from industry experts and stay ahead of the game. Click the link to register now! 👇
https://bit.ly/47irVlT

See who else is going to FUTURE OPS: Tech Stack Optimization, AI, and Programmatic , and keep up-to-date with conversations about the event.

05/09/2024

Smaller publishing brands often struggle to attract agency dollars due to perceived limited reach. Join Justin Barton at Scottsdale (Nov. 10-12) to explore how publishers in the same category can unite to create a unified marketplace, significantly expanding their reach and appeal.

Learn from BOMESI’s multicultural marketplace, where sites collaborate to offer agencies a one-stop shop. Discover how this model can unlock new revenue streams and help brands thrive in a competitive landscape. https://bit.ly/4dSlh8m

05/09/2024

This week, we delve into the ethical implications surrounding Google's incentive programs, the ongoing tension between brand safety and publisher revenue, and the rise of Instagram as the leading choice for ad campaigns.

Don't miss out on these crucial insights! 👉 https://bit.ly/4ebK3QY

05/09/2024

Retail media is revolutionizing how we engage with consumers, and it’s crucial not to miss out on its immense potential.

According to insights, over 96% of campaigns have demonstrated a significant boost in key performance indicators. 👏 This powerful strategy can elevate brand presence and drive revenue like never before. Don’t let your business fall behind—dive into the full article to uncover how retail media can transform your brand strategy. Read more here: https://bit.ly/3z7rOgq

Discover how retail media is transforming advertising with an untapped brand marketing potential of $46B and poised to hit $100B by 2026.

04/09/2024

We’re thrilled to hear such positive feedback from first-time attendees about their inaugural PubForum experience, like Marshall (happy birthday by the way!) 🎉

Our enhanced AdMonsters Publisher Forum delivers a distinctive mix of intimate working sessions and dynamic Leadership Forum discussions, fostering an environment ripe for valuable insights and meaningful connections.

Join us in Scottsdale from November 10-12 to experience the exceptional peer-peer connection that left a lasting impression on Marshall. See for yourself how PubForum can be a transformative opportunity for your career and network. We can't wait to welcome you! https://bit.ly/4dSlh8m

03/09/2024

📸 Check out the moments that made Boston unforgettable, thanks to our sponsor, Infolinks! Dive into the photo gallery and experience the event all over again. https://www.admonsters.com/events/2024-publisher-forum-boston/photo-gallery/

03/09/2024

In a digital landscape where cookies are crumbling and privacy is paramount, Fandom is setting the standard for mastering identity resolution. Discover how their partnership with is helping them navigate the complexities of addressability and , and what it means for the future of digital advertising. https://bit.ly/3Xrkx4p

With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.

02/09/2024

Is Google’s $250 million deal to support California journalism really the lifeline it’s being hailed as, or just another strategic move to keep the status quo intact?

We’re breaking down the real impact on publishers and how AI might be reshaping the future of search in ways that benefit Big Tech more than the newsrooms they claim to support. It’s time to look beyond the headlines and see what’s really at play here.



https://bit.ly/3TaXLLB

Google's $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers?

31/08/2024

With Americans spending over 8 hours a day on digital media, media owners face increasing challenges in reaching and engaging their audiences amid complex algorithms and AI. To succeed, they need adaptable tech stacks, innovative lifetime value models, and a readiness to experiment.

Join Ana Milicevic at Scottsdale (Nov. 10-12) as she delves into strategies for building trust, authenticity, and driving profitable growth. Don’t miss this opportunity to gain actionable insights and stay ahead in the digital landscape. https://bit.ly/4dSlh8m

29/08/2024

Google is having a tough few months.

First, they did a 180 on their plan to ditch , then got slapped with a monopoly ruling. What’s a tech giant to do when they can’t play puppet master anymore?

George London, CTO of Upwave, breaks down what it all means for the future of the web. The web is changing, and so should our playbook.

Check it out https://bit.ly/3AKyhP3

Google's recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment for the web.

29/08/2024

We’re thrilled that our enhanced AdMonsters Publisher Forum experience is catching the attention of our community. Thanks, Andy, for sharing the value you find in attending events. Our goal is to foster meaningful connections, address industry challenges, and support both personal and professional growth.

Join us in Scottsdale, Nov. 10-12, to see why stands out as a premier platform for advancing your career and expanding your network. Looking forward to seeing you there! https://bit.ly/4dSlh8m

28/08/2024

Unlock the secrets of programmatic advertising. Join Justin Wohl, CRO at Snopes, at Publisher Forum Scottsdale (Nov.10-12) as he dives into bid throttling, traffic shaping, dynamic price flooring, and bid enhancement. Learn how these strategies boost revenue, improve efficiency, and tackle ethical challenges.

Key takeaways include optimizing ad stack, balancing revenue with ethics, and future trends like AI-driven optimization and fraud detection. Get practical tips to maximize your results while staying transparent. Register today! https://bit.ly/4dSlh8m

27/08/2024

Are you looking to level up your in-game advertising strategy? Comscore's got the key moves:

🌟 With 77% of gamers playing across devices, a multiplatform strategy is a must.
🌟 Reach new audiences where traditional ads fall short.
🌟 Integrate in-game ads to connect with the diverse gaming community.


https://bit.ly/4ej3GGT

Comscore's State of Gaming 2024 report reveals that in-game advertising can empower brands to forge meaningful connections with consumers.

27/08/2024

Chick-fil-A is taking a surprising leap into content creation. Later this year, it will launch a family-friendly streaming service with a budget of $400,000 per half-hour.

Meanwhile, Resonate's report reveals that 85% of Americans doubt economic recovery, and trust in YouTube surpasses traditional news outlets like The New York Times and NPR.

On the diversity front, the Diverse Media Alliance, led by Mirriad and partners, is pushing for more equitable advertising, ensuring DEI remains a priority in the industry.


https://bit.ly/3XvSfWN

Chick-fil-A is branching into original content creation, collaborating with major studios to produce series for a new streaming service.

27/08/2024

We've been working to elevate the experience at Publisher Forum events and there's no better feeling when a loyal Monster, like Addy, takes notice and feels the new energy. AdMonsters Publisher Forum so much more than a conference—it's a place to forge lifelong connections with fellow publishers, learning through deeper conversations with the people who do what you do-- while doing things you actually like to do.

Discover where lasting friendships begin and careers elevate. Don't miss out on the experience that sets apart! Join in Scottsdale, Nov. 10-12. https://bit.ly/4dSlh8m

26/08/2024

Ever wonder how extended payment terms are hitting the ad tech world? 😬

When brands like Keurig Dr Pepper start demanding 360-day terms, the impact is huge. Smaller vendors and agencies are feeling the pinch, with cash flow challenges stifling growth and innovation. Learn more about how this financial squeeze is changing the game and what solutions are out there to keep the momentum going.



https://bit.ly/3Z09osL

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands push for longer cycles.

26/08/2024

Are you ready to dive deep into the world of audience strategy? Publisher Forum Scottsdale is all about unlocking the full potential of your audience. We’ll be covering essential topics from curation and attribution to measurement and engagement.

With Google’s recent algorithm changes shaking up the digital landscape, now is the perfect time to sharpen your strategies and boost your site traffic. Don’t miss this chance to connect with industry experts, gain actionable insights, and advance your career.

Join us from November 10-12 for:
- Unmatched networking opportunities
- Innovative idea exchanges
- Strategic career and business growth

Secure your spot today and save $200! Register now to ensure you don’t miss out on this transformative event. https://bit.ly/4dSlh8m

26/08/2024

Paramount TV Studios has closed its doors as part of a broader restructuring by Paramount Global, leading to substantial layoffs and the transfer of projects like "Reacher" to CBS Studios in anticipation of a merger with Skydance. Meanwhile, Fubo is standing up against media leaders Disney, Fox, and Warner Bros. Discovery to combat monopolistic practices in live sports broadcasting. Additionally, Linda Yaccarino at X is striving for transparency after the turbulent changes from Elon Musk's takeover, launching a lawsuit amidst declining ad revenues.

Want to stay informed on these critical developments? 📖 Check out our latest newsletter on AdMonsters. https://bit.ly/3XbNwZQ

Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs.

25/08/2024

Discover the three key themes that are reshaping publisher revenue! Industry experts gathered in Boston (and enjoyed some mouth-watering garlic butter lobster!) to tackle the future of revenue generation. Here’s what stood out:

✍️Data is crucial for growth.
✍️Transparency and collaboration equals success.
✍️Ad revenue diversification is vital for all publishers.
Curious about how these insights can transform your strategies? 🙌 Check out our detailed article for more! 📰🔗 https://bit.ly/3YT706Z

Industry leaders gathered at PubForum Boston to strategize their next steps. Here are three key themes that emerged.

24/08/2024

Missed PubForum Boston? You missed out on some amazing connections and insights from industry leaders! But don't worry—Scottsdale is just around the corner, and it's going to be even bigger and better. Get ready for next-level networking, expert sessions, and exclusive takeaways. Don't miss out this time!

23/08/2024

AdLib Media Group is partnering with Jounce Media to bring their MFA detection technology on board, and it looks like things are about to get a whole lot cleaner in the ad world.

We caught up with Mike Hauptman from AdLib and Chris Kane from Jounce Media for all the juicy details. Don't miss out—read the full article on our website. 👉 https://bit.ly/3YREVNr

AdLib Media Group has announced a partnership with Jounce Media by integrating its MFA detection technology.

23/08/2024

Major Shift in the Search Landscape😱

Google, once the trailblazer in search, just faced a significant setback in the search antitrust trial, and the impact on publishers and advertisers could be huge. After 25 years of leading the charge, Google is now under scrutiny, and the entire industry is watching closely to see how this plays out.

Could this change the game for browsers and other search platforms? 🤔

Check out the full article by Adam Epstein, Co-CEO and President of adMarketplace, to get all the details.
Read it now: https://bit.ly/4cCveWl

The door is finally open for browsers and other search properties to innovate and improve the consumer search experience.

22/08/2024

🌐 Navigating the complex world of digital advertising while ensuring privacy compliance is of high importance right now. Explore the unique challenges publishers face as privacy regulations tighten. 📉 From small niche websites to larger platforms, adapting to these changes is crucial.

Jamie Barnard, CEO of Compliant, emphasizes that “The ad tech ecosystem was never designed with privacy in mind.” Discover how brands and agencies can support publishers in overcoming these obstacles.

👉 Read the full article here: https://bit.ly/3XgHiIw

Learn how unique publishers can adapt to privacy laws, compliance, and discover strategies to stay competitive.

22/08/2024

Join Emry Downinghall, SVP, Programmatic Revenue & Strategy at Unwind Media for a keynote on navigating ad monetization, blending personal and organizational growth. Gain insights on:

- Key focus areas for individual and business success
- Translating business achievements into career growth
- Overcoming challenges in ad monetization
- Lessons from building successful publisher ventures

Register now to learn from Emry and kick off 2.5 days of expert sessions and workshops designed to elevate your leadership and drive revenue. https://bit.ly/4dSlh8m

21/08/2024

Didn’t catch this week’s Wrapper? No worries—it's now up on AdMonsters.

This week’s edition covers a range of big stories. Paramount is gearing up for a major shift as it merges with Skydance, leading to some tough decisions, including cutting 15% of its workforce. Meanwhile, Fubo is making waves by challenging the big players in live sports broadcasting. And let's not forget the latest unpredictable moves from X that keep us all guessing. 🤷

Get the full scoop on our website—check out the latest newsletter now!

21/08/2024

In her keynote at AdMonsters Publisher Forum Boston, Claire Atkins, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to combat disinformation and restore trust in the industry.

“If advertisers are given the opportunity to have control over their ads, we will actually have a media system that works for you,” Atkins said.

Are you looking for ways to bolster your revenue? Read how Claire suggests increased transparency in the supply chain can help your monetization goals below.

https://bit.ly/3MbeSt1

In her keynote at Publisher Forum Boston, Claire Atkins, CEO of Check My Ads, called for increased transparency in digital advertising.

20/08/2024

Navigating holiday campaigns during an election year can be tricky for brands. 📈💼

Read this article to learn how advertisers optimize their holiday and election campaigns, from leveraging direct mail for stability to honing personalization tactics. Discover how you can balance digital and traditional channels while cutting through the political and holiday noise.

Special thanks to the Postie team for having us moderate their webinar last week.
Master your holiday campaigns this election year: https://bit.ly/4dpb8QF

Direct mail ensures brand stability and growth amidst fluctuating ad rates. Explore strategies to optimize holiday and election campaigns.

20/08/2024

Didn’t get to attend Publisher Forum?
No worries, we got you.

On Wednesday join our Linkedin Live to catch up on what you missed.
📆 When: Wednesday, August 21st at 1:00 pm
📍Where: Right here on Linkedin Live

Don’t miss out, see you there. 🙂
https://bit.ly/3MexLeq

The Publisher Forum's theme, 'Rev Up Your Revenue Strategy,' set the stage for an energizing event that left attendees buzzing with new ideas. With the rapid rise of AI, coupled with privacy and regulatory challenges, many publishers are grappling with the "how" of navigating these changes. This Wed...

19/08/2024

Don’t miss out! Early bird rates for Scottsdale (Nov 10-12) are available until Friday, September 27th. Secure your ticket now to save $200 and join industry leaders for a transformative experience focused on amplifying your audience and connect you with industry peers. Register and save today. https://bit.ly/3WUlMb2