13/05/2020
My first job out of college was renting cars and selling insurance.
Besides learning how to wash a car in a suit and heels like a pro, I was able to pick up some of the most valuable sales and marketing lessons that I still use until this very day.
Since this week, were talking about how to “STOP THE SCROLL” on your IG profile---I’ve decided to share with y'all the (3) lessons that helped me create consistent $5k months, work with AMAZING clients, and do all of this without having a million followers, or throw thousands of dolla dolla bills into FB ads.
#1- If you don’t believe in it, other people won’t either.
I’ve learned this the hard way. I had a hard time selling insurance because I just didn’t get how it could help people honestly. Anytime I had to do my pitch I would get super nervous and rush through it because--- I didn’t believe in it...so, neither did the people I was selling to. It wasn’t until I saw how the insurance actually helped someone not pay $30k for wrecking a rental car was I able to feel as if I was actually helping people---hence my sales went up!
Believe in your content, your branding, and your offer. Show up often, and speak about it with passion. The people will stop scrolling because your belief and energy will shine though.
#2- Take planned action...messy action is for my toddler.
Now, I’m not a fan of messy action. I’m just not. I believe it takes prompt action, but with a plan in mind. I spent so much time trying to have the perfect sales script, wear the perfect suit, or be like the girl who was “selling” the best, but you want to know why I wasn't selling like “Ms. Perfect”...because I didn’t have a plan that fit who I was. When I took the time to sit down and create a sales plan that fit my morals, personality, and goals---the magic started happening.
Stop stressing over the “right” things to say, the “perfect” logo, or having the “perfect” plan. You need a nice foundation for these things (for sure), but sit down, plan these out (give yourself 2-3 days), and start putting your plan into action. People can spot organization a mile away---a clean and organized feed gets views!
#3- Good things take time, but shortcuts are cool too.
I’m an impatient person. I’m working on this. I want results like yesterday.
But, I found that the more that I pushed the worse things got. It wasn’t until I had a come to Jesus moment where I realized that “if you do the right things, the right way...good things will happen.” Now, this doesn’t mean that you can’t take creative ways to speed things up but, expecting to get 100k GENUINE followers in 10 days is insane. You will end up with a head full of gray hair (that you weren’t expecting or loving).
Stay the course, be consistent, and stay true to your message and branding. The scroll will stop, and followers will come.
Comment below with which lesson you resonated with the most?