10/07/2023
๐ ๐๐ข๐ฉ๐ฌ ๐๐จ๐ซ ๐๐ง๐๐๐๐ญ๐๐๐ฅ๐ ๐
๐๐๐๐๐จ๐จ๐ค ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง
๐๐ข๐ฉ #๐: ๐๐จ๐ฎ๐ซ ๐๐๐๐๐ซ ๐๐ข๐ฅ๐ฅ ๐๐๐ค๐ ๐จ๐ซ ๐๐ซ๐๐๐ค ๐๐จ๐ฎ๐ซ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง
In advertising, crafting a compelling offer holds the key to your campaign's success
The renowned marketer Gary Halbert said "Strong copy will not overcome a weak offer butโฆin many cases; a strong offer will succeed in spite of weak copy written by marketing morons"
๐๐ฆ๐๐ ๐ข๐ง๐ ๐ญ๐ฐ๐จ ๐จ๐๐๐๐ซ๐ฌ: Offer A: Receive a 10% discount on our products. Offer B: Unlock exclusive access to our limited-edition collection and experience the joy of true craftsmanship.
Both offers are great, but it's the second one that taps into the right emotions, creating a sense of exclusivity and the desire for a unique experience.
๐๐ข๐ฉ #๐: ๐๐ซ๐๐๐ค ๐๐๐ฅ๐๐ฌ, ๐๐จ๐ญ ๐๐๐ง๐ข๐ญ๐ฒ ๐๐๐ญ๐ซ๐ข๐๐ฌ
Clicks and social engagement are important, but what really matters is how much money you make, not how many people share your ad.
If youโre getting a lot of clicks, itโs easy to get false expectations because your ad is apparently โworking.โ
This is a big mistake โ clicks do not necessarily mean itโs a high-performing ad.
Instead, focus on clicks, impressions. Track your sales, revenue, and ROI to gauge the effectiveness of your ad campaign. Ultimately, it's the dollars that matter most.
๐๐ข๐ฉ #๐: ๐๐ฎ๐ข๐ฅ๐ ๐๐ฎ๐๐๐๐ฌ๐ฌ๐๐ฎ๐ฅ ๐๐๐ฌ, ๐๐จ๐งโ๐ญ ๐๐ซ๐๐๐ญ๐
Many think that successful ad campaigns are simply "created," but that's not true.
You can't make a winning ad magically appear. Instead, you need to find the right information about your audience and use it to build your campaign.
๐๐ก๐ข๐ง๐ค ๐จ๐ ๐ข๐ญ ๐ฅ๐ข๐ค๐ ๐๐จ๐ง๐ฌ๐ญ๐ซ๐ฎ๐๐ญ๐ข๐ง๐ ๐ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ , If you skip the first steps, it will quickly fall apart. The same goes for Facebook marketing. You have to build your campaigns carefully, collecting important data points. Gradually, these pieces will come together to form your successful ad.
Remember, it's all about building. Take it step by step, gather insights, and create campaigns that truly connect with your audience.
๐๐ข๐ฉ #๐: ๐๐๐ ๐๐ฌ ๐๐จ๐ซ๐ ๐๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ ๐๐ก๐๐ง ๐๐จ๐ฎ ๐๐ก๐ข๐ง๐ค
I love this quote from Peter Thiel: "Long-term planning is often undervalued by our indefinite short-term world."
How does this apply to Facebook marketing?
In Facebook marketing, many overlook the importance of long-term planning in favour of quick gains.
๐๐ฆ๐๐ ๐ข๐ง๐ you're acquiring leads at a cost of $50 each. Initially, it may seem expensive, but consider this: If 20% of those leads convert into customers over time, generating $500 in revenue per customer, the $50 acquisition cost becomes a strategic investment with significant long-term profits.
Don't make the mistake of disregarding Customer Lifetime Value (LTV) in your Facebook campaigns.
๐๐ข๐ฉ #๐: ๐๐๐ญ ๐๐ฅ๐๐๐ซ ๐๐จ๐๐ฅ๐ฌ
Setting goals is crucial for measuring advertising success, especially when it comes to generating leads.
Start with the end in mind and break down your big goals into smaller, achievable targets.
๐
๐จ๐ซ ๐ข๐ง๐ฌ๐ญ๐๐ง๐๐, let's say your goal is to generate 500 leads within a month. Instead of focusing solely on that big number, break it down into daily targets. Aim for around 16 leads per day.
By setting these smaller goals, you can assess your progress more frequently, make necessary adjustments, and ensure you're on track to reach your monthly lead generation target.
Remember, clear and manageable goals are the key to success.
