26/04/2021
___ The power of multilingual content ___
Almost 2 lakh views in mere 8 minutes. That's the reach of the video of Salman Khan's latest video song from upcoming movie
It's the result of the huge (read as hardcore) fan following, the stardom and the mass anticipation of something tadakta bhadakta from after a pretty long while.
But then, that's not what I want to talk about. I was amazed to see the comments section which had a lot of fan's who said they were there to watch the video for the love of both and see how one of their favorite song is being adapted in Hindi now.
The remake of the song makes a dhasu entry in the south as well. That's the power of multilingual . No matter what the language, the hook line of the song is what catches the attention & makes people go crazy over it.
The crux here is, people may not speak the same language everywhere but they do understand the message in the same tone. We see its effectiveness in the regional newspaper editions as sometimes, but quite less in the form of videos. Very few brands have made an effort to shift themselves to this trend, a lot are yet to do.
Wow! I feel good sharing my thoughts about the after a good long sabbatical. I will be putting up a lot of thoughts and content now on.
