Of Record

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Of Record

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, & other digital players.

02/03/2020

Are podcasts more like apps in the app store or like channels on YouTube?

Tag someone who listens to at least 12 podcasts.

27/02/2020

Escape the political ads with the latest episode from Of Record. Enjoy!

Matt and Joe, with special guests Rebecca and producer Kyle, are here with the latest and greatest digital marketing news. All in 41 minutes or less.

If you don't have the time, here are the top stories:

Snapchat to launch a new redesign, Google and Facebook drop new hobby-based apps, Pinterest experiments with AR shopping, and smart speakers are not reaching their potential.

Burger King's new campaign depicting their no-preservative burgers receives a mixed review. It's definitely a shot at McDonald's, but are they also shooting themselves in the foot? We explain.

There's a ton of online marketplaces available and the user demographics of each store vary widely. We're going to guess the physical store equivalent of these popular online marketplaces.

24/02/2020

Rebecca sees a meritocracy... Matt sees an oligarchy...

21/02/2020

A brief history of Karen.

20/02/2020

It's that time of the week, listeners, and we're dropping all the hot-takes. Tune in and enjoy!

Matt and Joe have a full house this week, prepare for a 40-minute menagerie of wit and laughs.

We are asking for your support. Take our survey about the show. It's quick, easy, and would mean a lot. Link below.

Podcast Survey: https://podcastofrecord.com/survey/

If you don't have the time, here are the top stories:

Rapid-fire news: P*rnHub pop-up shop, Instagram ditches IGTV button, HQ Trivia RIP, and Byte: the new Vine.

Podcasts are a growing industry but listeners and advertisers alike want some changes. We explain why.

The Poshmark app has gained some cred lately among the younger female business-professional crowd. Boss babes everywhere, pay attention!

20/02/2020

The Bloomberg digital strategy is spot on, but their choice to enter in the debate was a mistake.

The most dangerous thing about great advertising is that it brings awareness to your product. If your product isn't good, you're going to be in trouble (e.g. Bloomberg's very poor performance last night.)

17/02/2020

Is it just us or has being a secretive agent became a lot less sexy.

14/02/2020

Happy Valentines Day Listeners! Listen to our new episode and show us some love by taking our short survey. Link below.

Podcast Survey: https://podcastofrecord.com/survey

Matt and Joe give all the latest marketing news in this 40 minute episode. Strap in cause its a doozy!

Top Stories:
Google releases YouTube Q1 earnings for the first time. Big takeaway: Google is doing fine on its own. We explain why.

Bloomberg is doing a digital political campaign as no other politician has done before. He is dropping money. Everywhere. Especially your local meme page.

Just like how Karen is the archetype of a white lady asking to speak to your manager, we have taken the liberty of making the male version. Now introducing... Scott. Your favorite LongHorn Steakhouse lovin', College Football watchin', condescending boomer. Tune in for more traits of a Scott.

Articles Mentioned:
Bloomberg: http://bit.ly/2SpFT0K
Karen: http://bit.ly/38rYBuj

14/02/2020

Sarah is right. Joe is sorry.

13/02/2020

Its educational.

12/02/2020

Amazon continues its strategy of putting an Alexa device into every or***ce of your body.

12/02/2020

Advertisers: We want cookie! nom nom nom nom nom
Google: Cookies are canceled!

11/02/2020

Very Blue. Many Awesome. Oh the memeories....

11/02/2020

Bald Jason Momoa was just one example of 2020 Super Bowl ads being more weird than funny. Does this make the case for a decline in The Super Bowl ad spot?

06/02/2020

Super Bowl ads have always been unexpected and boundary pushing. We all remember the GoDaddy girl, the Budweiser Frogs, and of course WAZZZZUUUPPPP. Now it feels like agency creative teams are using an IP slot machine.

15/11/2019

Ditch the politics for a little bit and get your marketing update on!

Co-host Joe and Producer Kyle in the studio today. We apologize for any miscellaneous sounds you may hear in the background. There is some roof work being done. We appreciate your understanding!

If you don't have the time, here are the top stories:

Instagram makes decision to remove likes on posts. Now people can post without fear of how many likes they get. Influencers are punching the air as they will have to find new metrics to measure their clout and get paid.

US holiday sales for the first time ever, expected to cross the $1 trillion mark. Retail is still king in this sector. You'd be surprised to find out how little actually comes from e-commerce.

In unsurprising news, Nike pulls their products from Amazon. You've all heard of the Amazon Brand Apocalypse. Wait, you haven't? Well, what are you waiting for?

06/11/2019

Spooktober is over and November is here! Start those diets, listeners, cause Turkey day is near.

Matt and Joe, your beloved co-hosts for Of Record are finally in the studio at the same time. It's about time, listeners. Enjoy!

If you don't have the time, here are the top stories:

Twitter stopped running political ads but it doesn't seem like it will affect their bottom line. Can't say the same for their ad products though.

Facebook has just released a couple new ways to run ads on their platform, including: search queries and Facebook Groups. We give you the run down on how to utilize them.

Other news about Facebook, Amazon, and Google.

30/10/2019

Oh, have we got the news for you today! We promise its not all about Facebook.

Co-host Joe and Producer Kyle in the studio today. Matt is out today. You know what that means... Joe unfiltered. Strap in!

If you don't have the time, here are the top stories:

Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.

Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.

Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.

16/10/2019

We've got a story for everyone today. Come one, come all!

Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!

If you don't have the time, here are the top stories:
Hulu experiments with price auctions for the first time on their popular content. More bids, more money.

Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.

Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.

Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.

Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?

Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.

11/10/2019

It's Friday, listeners! A new Of Record episode is out now, so lend an ear and give a share.

This week Matt and Joe give you the breakdown in less than 34 minutes. Tune in and enjoy!

If you don't have the time, here are the top stories:

MeatEater, Inc. gets $50M investment to buy the brands they use on their show, in doing so are capturing two parts of their value chain. Will this new D2C model be the new wave?

Gary Vaynerchuk flames big brand marketers for not changing their strategy even though the world around them is. Don't lose touch with your customers just cause your wallets getting fat. Someone had to say it.

If you're considering going global and doing business in China, should you censor yourself to please their government (and access their market) or should you say no to Winnie The Pooh? We discuss your options.

02/10/2019

If you got the time, we got the news. Your weekly marketing update awaits. Tune in!

Matt and Joe are in the studio for your weekly Of Record episode. It's 35 minutes, listeners. Enjoy!

If you don't have the time, here are the top stories:

Facebook tests removing the like feature on social media posts. White girls named Becky and Marketers alike in a frenzy from losing this popular metric.

Content factories on social media are growing, over 1 billion monthly users watch their content. Facebook/Instagram not happy with their platforms losing their originality.

Big brands are not getting with the times and are struggling to revitalize their image in these modern times. What can they do?

25/09/2019

It's that time of the week Of Record listeners, come get your digital marketing fix!

This week Matt and Joe have some in depth stories so sit down, strap in, and enjoy the show. All in 37 minutes or less.

If you don't have the time, here are the top stories:

Facebook content moderators don't last long. What they look at day in and day out may explain why... (SPOILER: Burt Reynold' bush)

Netflix has proven to be the king of streaming services in terms of viewer awareness. Can they keep the lead with Disney+ releasing later this year?

Gary Vaynerchuk voiced a controversial opinion on giving free labor and the marketing community was thrown into a frenzy. We voice our opinions.

11/09/2019

You want some news? Well Of Record has it. Tune in now.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes!

If you don't have the time here are the top stories:

Direct to Consumer brands want performance but the ad agencies they use get hung up on branding.

Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech giants Facebook and Google.

iHeartMedia to start advertising their podcasts on their vast array of radio channels.

Facebook introduces new dating function and Boomers are rolling in their rockers.

Producer Kyle becomes Podcast Host Kyle in new show called Growing Roots, about Florida businesses and their owners. Check it out.

04/09/2019

You're favorite marketing podcast just dropped a new episode!

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Your hosts, Matt and Joe, in 32 minutes drop some knowledge about the marketing world!

If you don't have the time here are the big stories:

NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach more than Boomers.

Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's discuss.

What's the difference between CPA and CR? If you don't know, stick around.

30/08/2019

Just in case you didn't get a chance to nab one of Popeyes chicken sandwiches, Of Record is here to fill your plate with something else. Knowledge.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners!

If you don't have the time here are the top stories:

PragerU lawsuit against Youtube potentially will go to the Supreme Court. Big decision: Should platforms be publishers or public forums?

Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm.

Democratic campaigns throwing wads of cash at Facebook to qualify in DNC debates.

Facebook soon to roll out a new function for local governments that will allow them to send alerts with their posts (for free).

23/08/2019

Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital?

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

This week's episode comes in under 30 mins!

Here is the breakdown of this week's top stories:
Twitter 6s video ad stock.

Pandora takes down podcast submission wall.

Spotify releases podcast metrics dashboard!

And Buzzfeed brings a new mood feed to gratify your current feelings.

15/08/2019

We know you missed us last week! Of Record was moving to a new studio but we are finally back in session.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio!

If you don't have the time here are the big stories:

Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle!

Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those aspirations?

Disney has trouble winning over the next generation of kids with Star Wars. How do they get kids into "the force"?

Many direct to consumer brands are starting to mess with legacy ad platforms. Are true D2C brands coming to an end?

01/08/2019

It's almost the weekend, listeners and Of Record is here to help you get there.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Your co-hosts Matt and Joe give you the break down in 33 minutes or less.

If you don't have the time, here are the big stories:

Q2 Earning Reports are in and all the big players are leaving it all on the court. Hear our shop talk about the MVPs. What you can expect: Coach Zuck braves the penalty on Facebook and brings team back stronger than ever.

iHeartMedia's survey shows that podcasts are taking over in more ways than one. SPOILER: thank you millennials, we never doubted you.

31/07/2019

*Special Episode Alert*

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants.

In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company!

Nick shares the things he is most interested happening in the D2C brand space, then Matt and Joe rift on the those ideas.

17/07/2019

Is your news feed cluttered with raiding Area 51 news? Come listen to Of Record for everything else going on. As always, link in bio.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Matt and Joe bring you this week's digital marketing update in under 33 minutes!

If you don't have the time, here are the big stories:

Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Did we mention it was both of them combined? Yeah, Amazon did that.

Facebook to create a content oversight board but with the money and power they have, we think they could they do more. Why not make an oversight board for all platforms with representation from all parties?

LinkedIn is getting closer to becoming the next Facebook and it's not just because of the LinkedIn Live video feature. Their ad platform is pretty good too.

Podcasts are slowly rising to be the next big ad space. Don't believe us? They are to surpass $1 Billion in ad spend by 2021.

12/07/2019

We know you missed us last week but Of RECORD is back in session! Tune in and enjoy.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Finally we have both our beloved co-hosts, Matt and Joe, back in the studio! This week's digital marketing update comes in under 35 minutes!

If you don't have the time here are the big stories:

Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things. We answer the big question: when is something outdated or nostalgic?

Lady Gaga recently launched her own beauty brand, as many other celebrities have done recently, but is choosing to sell it solely on Amazon. Takeaway: Will Amazon make an in-house version of every successful product they sell... time will tell.

Joe's Rant: Facebook and Google are bending the knee to big brands on their ad platforms rather than their core users, small to mid-sized businesses. We break down why they may be shooting themselves in the foot.

27/06/2019

Are you in need of your weekly digital marketing fix? We got you covered! Tune in and enjoy.

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!

If you don't have the time here are the big stories:

A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media) made up of advertisers and social platforms. Their first order of business: BUILD THE WALL around "premium" content at the expense of user generated content.

LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boosting niche content specifically to the interests of each user.

General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.

Walmart puts more skin in the online delivery game in effort to rival Amazon but still has some challenges ahead. They aim to be the cost leader and with the success of their current business model it could work.

ANNOUNCEMENT: If you got this far, you're a dedicated Of Record listener and we appreciate you BUT we will not be in the studio next week, which means we won't see you till July 11th.

21/06/2019

If you need your digital marketing update this week, we got you covered. Tune in and enjoy your weekend!

Listen on your favorite podcast app:
Apple: https://apple.co/2GubGYv
Spotify: https://spoti.fi/2OFFx2F
Google Play: http://bit.ly/2HGjfMw
Stitcher: http://bit.ly/2MiCLTk

Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes!

If you don't have the time here are the big stories:

Facebook's new cryptocurrency is not just another Bitcoin. It has faster monetization, it's more stable, and it has access to Facebook's entire user base.

Brand Safety Concerns are a growing issue, especially for big companies, like Unilever and Proctor & Gamble. It revolves around free speech on the internet, mostly social platforms, and who should regulate it. Our opinion: A third party group with fair representation on all sides.

If you like what you hear, why not give us a rating or write a review. We would be honored to hear your feedback.

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Your Podcast Of Record

Are you a CMO, business owner or digital marketing professional?

Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, Linked In, Twitter, Instagram, YouTube and other rising players in the digital space.

We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.

Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.

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30/10/2019

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02/10/2019

25/09/2019

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