Xtri.com - Lifestyle Gear for Endurance Athletes

27/06/2025

When the sun’s out and your old seltzer still tastes like… nothing 🙄

💥 Enter Super Seltzer
✅ Electrolytes
✅ Bold flavors
✅ Just 15 calories
🛒 Now on Amazon

Your cooler’s new MVP. 🏆
It’s about time.

26/06/2025

100° and climbing ☀️⛅️
But we’ve got the secret weapon: Super Seltzer on ice 🧊🥤
Blue skies, cool vibes, and serious hydration 💦
Tastes amazing. Feels even better.
Hot day? Handled. 😎
drinksuperseltzer

10/06/2025

Super Seltzer isn’t just bubbles — it’s electrolytes, vitamins, and zero BS.We didn’t set out to start a seltzer company… but we were tired of drinking nothing. Literally. 6 refreshing flavors. 15 calories. Built by a real family, not a lab.Better Than Zero™. Available now. # drinksuperseltzer

04/06/2025

Behind the Bubbles: just a small family biz getting a big idea out the door (and onto your doorstep). drinksuperseltzer

03/06/2025

We’re excited to finally share what we’ve been working on as a family: Super Seltzer — a sparkling water with real benefits.

It’s infused with electrolytes, essential vitamins, and just a touch of organic agave. No artificial sweeteners. No crash. Just clean, functional hydration in six awesome flavors.

We built what we couldn’t find — a better-for-you seltzer that actually does something.

This started on our kitchen counter. Ann’s been leading the charge, and the kids have been involved from day one — tasting, testing, and shaping every part of it. It’s been an unforgettable experience building something together, from the ground up- AGAIN!

Thanks for following along — and for being part of the story.

Super Seltzer is now live on Amazon!

Vinu, Ann, Jasmine, Indira, and Vinu Jr.

30/11/2022

Introducing Xtri Bike Wipes!

Finally, an all natural degreasing wipe for triathletes, cyclists and all around garage use. These wipes take the grease off your hands or bike chain easily and have a fresh peppermint scent. We worked closely with the our partners at Jasmine Seven, LLC to create the perfect wipe for your active lifestyle. You can order yours here:

https://www.amazon.com/stores/page/F363C76A-C9E1-41E9-843B-CF33E6E17A83?ingress=3&visitId=4d13222d-e466-4fe2-bdd2-a8dd180e69fd&_encoding=UTF8&tag=jasmineseven-20&linkCode=ur2&linkId=1be2beb33b4a169a4bd3d385bc9a237d&camp=1789&creative=9325

25/11/2015

Dalian Wanda Group Announces Wanda Sports: World's Leading Sports Business Integrates Infront Sports & Media and IRONMAN - http://tinyurl.com/oxhoekm

Zug, Switzerland / Tampa, USA (November 25, 2015) – Dalian Wanda Group Co., Ltd., one of the leading Chinese conglomerates and China's largest investor in cultural and entertainment sector, has announced today that Infront Sports & Media and IRONMAN will be integrated in a newly formed entity named…

10/11/2015

sam® Sport: A New Treatment Option to Keep Your Training on Track -
http://www.xtri.com/features/detail/284-itemId.511717716.html

In a 2014 survey of expired USA Triathlon annual members, more than 75 percent of respondents indicated that injury or lack of resources (either time or finances) played a role in their decision not to renew. And while participation in USA Triathlon events surged in 2014, membership and club partic…

09/11/2015

Skipworth and Gilfillan Reign at Challenge Foster -
http://www.xtri.com/features/detail/284-itemId.511717715.html

8 NOVEMBER 2015 - Thousands of triathletes and their families converged onto the Great Lakes region this weekend, flooding the small town of Forster in the iconic red of the CHALLENGEFAMILY, now one of the largest Triathlon brands on the planet. Despite the early morning drenching, it didn’t deter…

03/11/2015

Implus® LLC Acquires FuelBelt® -
http://www.xtri.com/features/detail/284-itemId.511717714.html

Durham, N.C. - Implus LLC, the market leader in athletic, fitness, and outdoor accessories, is excited to announce the acquisition of FuelBelt, Inc. Founded in 1997 by seven-time Ironman World Champion participant, Vinu Malik, FuelBelt is the pioneer in hydration belts and running accessories. FuelB…

26/10/2015

Raelert and Haskins Triumphant in the Sunshine State -
http://tinyurl.com/n9b4frg

Cam Dye (USA) nipped Michael Raelert (DEU) by one second at the timing mat as the two exited the water at Bayfront Park. Marko Albert (EST), Andrew Yoder (USA), and Paul Mathews (AUS) were within seconds of the leaders as nine pro men scrambled towards T1 just under a minute down on the lead pair.

13/10/2015

A glimpse into race day!

Scenes from Kona through the lens of N2PHOTO Services.