The Marketing Show Podcast

16/11/2019

Finding the space to focus and work without distraction is crucial here at The Marketing Show. An added bonus is discovering some awe-inspiring architecture like the Helix Staircase in the new Building 2 at UTS. Where do you find your focus to get things done?

14/11/2019

Did you know that 99% of all digital media in Canada will be bought programmatically by 2020?

Learn more about the world of programmatic on the latest episode of The Marketing Show Podcast: https://anchor.fm/themarketingshow/episodes/Programmatic-Marketing---How-It-Works--Real-Time-Auctions-and-Asteroid-Pizza-Investigations-e8tm5a

12/11/2019

One of the biggest challenges we have faced since starting the podcast is the lack of visibility on audience data. Shout out to who have gone above and beyond their competitors to make demographic data available, even giving insights into what music our listeners are loving when not listening to The Marketing Show!

12/11/2019

Here at The Marketing Show, we have been taking advantage of the Google Digital Garage online courses to level up our digital marketing understanding. As marketers, it is crucial we stay on top of the latest thinking and trends in this ever-changing industry.

If you're interested in learning more, head over to https://learndigital.withgoogle.com/digitalgarage-au to get started today!

10/11/2019

Our new episode on the wold of programmatic marketing is live!
Listen now: https://podcasts.apple.com/au/podcast/the-marketing-show/id1466462719

On this episode we break down the confusing nature of programmatic marketing to understand how it it enhancing the effectiveness of our media campaigns. More specifically, we look at how this digital auction platform drives efficiency in the media buying process and increases the sophistication of our targeting.

10/11/2019

Spending this Sunday night reading Creativity, Inc. by Ed Catmull, the former president of Pixar and Walt Disney Animation Studios. A fascinating look into how we can optimise our working environment to maximise creativity. Have you read this one?

10/11/2019

New episode on Programmatic Marketing coming soon! We'll learn how it works, when it's used and why it's not to be feared if it comes up in your next meeting!

03/11/2019

Our new episode on Health Marketing is Live! We breakdown the industry and its segments, like Pharmaceuticals, Wellness and Mental Health to dissect the rule book of regulations and credentials that surround the space. We then expand into the principles that could be used to market health products and services, suggesting a "Credentials - Amplification" model to optimise marketing effectiveness.

Listen Now: http://ow.ly/5txi50x0okR

29/10/2019

Our Interview with the inspiring fitness entrepreneur Michaela Fellner is live! Listen now:http://ow.ly/rOrH50wW5A8

Michaela Fellner is a 'Method Entrepreneur' and the founder and CEO of Melbourne boutique cycle studio chain, Bodhi and Ride out of the idea that spin classes don't have to be boring and that there is an opportunity to deliver a higher quality product experience. She is an absolute marketing weapon who has drawn upon her corporate marketing experience across ANZ Bank, Virgin Media and tech start-up http://ow.ly/82Am50wW5A9 to build a truly differentiated fitness class experience.

27/10/2019

Sundays are for ! Lots of exciting projects coming soon. Subscribe to stay updated: http://ow.ly/IOTl50wULmv

20/10/2019

Our Interview with Phil Toppi, the Founder and Managing Director of Cubery is Live!

Cubery is a tech-driven research and insights agency, offering end to end expert-led solutions for testing the effectiveness of advertising, new product innovation and packaging.

We talk to Phil about how Cubery is simplifying the testing process and optimising it for more uniformity in results that areeasily actionable and comparable.

Listen Now: https://anchor.fm/themarketingshow

19/10/2019

Did you know The Marketing Show has a 5 star average rating on iTunes?

Join us on our learning journey today!

https://podcasts.apple.com/au/podcast/the-marketing-show/id1466462719

13/10/2019

Our Interview with Founder and CEO of Emotive Simon Joyce is live!

We learn about Simon's key leadership learnings, Emotive's Core value proposition and how the 'Beach Haus' encourages creative thinking for clients such as Optus, Google, Audible, Sports Bet and many more!

Listen now on all major podcast platforms: https://anchor.fm/themarketingshow

08/10/2019

Recording Live: New Episode on the world of data driven marketing coming soon!

05/10/2019

In the editing suite today prepping for our next episode upload 💪💪 Stay tuned for our episode on Data Driven Marketing!

29/09/2019

Ep 10. On this episode of The Marketing Show, we learn about the high octane world of Car marketing! We'll learn about subscription models, the importance of heritage and how merchandise can create new income streams!

Listen Now: http://ow.ly/S8HP50w05df

26/09/2019

Ep 9. On this episode of The Marketing Show we learn about Employer Branding! We'll learn how the top companies recruit and retain the best talent!

Listen Now: http://ow.ly/qlWW50w059U

24/09/2019

Ep 8. On this episode of The Marketing Show, we tap the keg of Alcohol Marketing to understand the principles that make brands succeed in this space. We'll learn about understanding usage occasions, latest trends like craftsmanship, faux-heritage and owning occasions, as well as dive into killer Aperol Spritz and Jack Daniels case studies.

Listen Now: http://ow.ly/q14V50w050A

22/09/2019

Ep 7. On this episode of The Marketing Show, we fly away into the interesting world of travel marketing! We'll learn about visual story telling, packaging and bundling opportunities, SEO, chatbots and more!

Listen Now: http://ow.ly/WWV150w04Z0

18/09/2019

Ep 5. On this episode of The Marketing Show, we explore the role of producing great creative drive brand growth!

http://ow.ly/lThQ50w04O3

18/09/2019

Ep 6. On this episode of The Marketing Show, we explore the world of restaurant and food marketing! We'll learn how to make avocado toast profitable, why location is everything and discuss how fast food and fine dining strategies can help your business grow!

Listen Now: http://ow.ly/9rBh50w04Qi

15/09/2019

Ep 4. On this episode of The Marketing Show, we explore the world of pet marketing! We'll learn how consumer psychology, product design and ecommerce are helping pet brands grow.

Listen Now: http://ow.ly/tqkG50w04GP

13/09/2019

Recording live: New episode on the fascinating world of 'Jingles' in marketing communications coming soon!

12/09/2019

Ep. 3 On this episode of The Marketing Show, we learn about the impact of Microsoft’s recent strategic shift and how CEO Satya Nadella has helped to ‘Hit Refresh’ to transform the company for the future.

Listen Now: http://ow.ly/Qq7D50w04FF

09/09/2019

Ep 2. On this Episode of The Marketing Show, we learn about the Daigou Marketplace and explore how top selling items such as baby formula and cosmetics are reaching new global consumers. We’ll discuss what this could mean for your brand or business!

Listen now: http://ow.ly/CG5C50w04yM

07/09/2019

07/09/2019

Ep 1. On the first episode of The Marketing Show, we explore the world of luxury marketing and the tactics that brands such as ROLEX, Gucci and even Uniqlo Australia use to grow!

Listen now: https://podcasts.apple.com/au/podcast/uniqlo-is-luxury-brand-luxury-marketing-branding-strategies/id1466462719?i=1000440332507