25/07/2023
Saluto Media AI, Bloomington, IL 309-336-8095 
More spent on marketing than production of the film…
The marketing budget for the Barbie movie is a crucial aspect of its success. With the aim of attracting a diverse audience, the marketing team must allocate a significant budget to effectively promote the film. The budget should be divided into various marketing channels, including traditional advertising, digital marketing, public relations, and promotional partnerships.
Traditional advertising such as television spots, billboards, and print advertising will ensure that the Barbie movie reaches a wide range of potential viewers. Moreover, digital marketing strategies like social media campaigns, online trailers, and targeted advertisements can engage the younger demographic who are more active online.
Public relations efforts should focus on generating buzz and positive coverage through press releases, interviews, and media events. Additionally, partnering with prominent brands that align with Barbie's image can further enhance the film's visibility and reach.
The marketing budget should also allow for a comprehensive premiere event and promotional activities, such as tie-in merchandise, contests, and giveaways. These strategies will create excitement and generate word-of-mouth recommendations, boosting ticket sales.
In conclusion, a well-planned and adequately funded marketing budget for the Barbie movie is essential to maximize exposure, create anticipation, and ultimately ensure the film's success by attracting a wide audience.