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Mindshare MENA Mindshare is the MENA region’s premier global communications group, located in 11 countries across

Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of s

peed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Instagram introduces new features to boost user experience and creator engagement. LinkedIn unveils new ad placement opt...
13/06/2024

Instagram introduces new features to boost user experience and creator engagement. LinkedIn unveils new ad placement options and AI tools. Meta enhances WhatsApp Business Apps with AI and launches a "communities" feature on Messenger. TikTok tests DM Streaks. 🚀✨

Check out the latest Weekly Prompt for the details ⬇
https://t.ly/7ff3W

Did you know? 🤔 The average person spends 2 hours and 24 minutes on social media daily! So, it's important to understand...
29/05/2024

Did you know? 🤔 The average person spends 2 hours and 24 minutes on social media daily! So, it's important to understand how platforms evolve. 📈

Swipe through to discover the key updates and trends you need to know in social media this week. 🔍

Google hosted its annual I/O developer conference this week where a range of AI products and Gemini updates were announc...
21/05/2024

Google hosted its annual I/O developer conference this week where a range of AI products and Gemini updates were announced.

Plus, Reddit has partnered with OpenAI that will see Reddit info integrated into ChatGPT, Netflix is launching its own advertising technology platform and Threads has a new Tweetdeck-style UI on desktop.

Check out the latest Weekly Prompt for the details
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t.ly/3coZU

Amazon Prime Video is stepping up its game with three new interactive, shoppable ad formats: shoppable carousel ads, int...
13/05/2024

Amazon Prime Video is stepping up its game with three new interactive, shoppable ad formats: shoppable carousel ads, interactive pause ads, and brand trivia ads. 🛍️ 📺

Plus, Threads tests cross-posting from Instagram, and YouTube rolls out its AI-powered Jump Ahead feature to more users.

Check out the latest Weekly Prompt for the details
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t.ly/nCQSG

Stay informed, stay inspired! Swipe through for the latest trends & updates you need to know. 🚀
08/05/2024

Stay informed, stay inspired! Swipe through for the latest trends & updates you need to know. 🚀

Reddit has launched Dynamic Product Ads, designed to enhance the shopping experience by using shopping signals and machi...
29/04/2024

Reddit has launched Dynamic Product Ads, designed to enhance the shopping experience by using shopping signals and machine learning to deliver personalized product recommendations. 🛍️

Plus, Threads will now filter out offensive words from your feeds and Meta's Ray-Ban smart glasses now feature multimodal AI. 👓

Check out the latest Weekly Prompt for the details ⬇
t.ly/Wmy8z

Meta's AI game just got stronger with Llama 3 integration now powering its chatbots across Facebook, Instagram, and beyo...
22/04/2024

Meta's AI game just got stronger with Llama 3 integration now powering its chatbots across Facebook, Instagram, and beyond.

Plus, TikTok debuts 'TikTok Notes', Threads tests new search filters, and YouTube launches 'Select Shorts' ads.

Check out the latest Weekly Prompt for the details ⬇
t.ly/-VpJz

15/04/2024

Long weekend recharge ✅ Here's to a productive and positive Monday! ☕️

🌊 LinkedIn joins the short-form video wave! A new Video tab with a vertical feed of bite-sized professional insights and...
02/04/2024

🌊 LinkedIn joins the short-form video wave! A new Video tab with a vertical feed of bite-sized professional insights and updates is reportedly in testing.

Also:
🔍 Google enhances shopping with search refinement tools
🎨 Instagram experiments with "Blend" Feed for private sharing
🎉 Snapchat unveils new creative tools
📽️ YouTube tests AI-driven video navigation

Check out the latest Weekly Prompt for the details ⬇
t.ly/gvycI

Twitch is gearing up for a major revamp in 2024, including an app overhaul and more. CEO Dan Clancy announced ambitious ...
14/03/2024

Twitch is gearing up for a major revamp in 2024, including an app overhaul and more. CEO Dan Clancy announced ambitious plans to enhance user experience and community growth.

Plus, ChatGPT can now read aloud, Insta DM's are editable, and there are more updates from TikTok and Threads.

Check out the latest Weekly Prompt for the details ⬇
t.ly/sp9UY

11/03/2024

Wishing you a Ramadan filled with peace, prosperity, and blessings. 🌙

Barcelona hosted the Mobile World Congress (MWC) this week, the premier event for the mobile technology ecosystem. The e...
04/03/2024

Barcelona hosted the Mobile World Congress (MWC) this week, the premier event for the mobile technology ecosystem. The event showcased the latest in mobile tech, from smartphones to futuristic concepts, offering a glimpse into what might be to come.📱💡🌐🚀

This week also saw Google enhancing Chrome search suggestions, Instagram testing 'Friend Map,' Meta updating its Creator Bonus, and Spotify introducing the 'Song Psychic' feature.

Check out the latest Weekly Prompt for the details ⬇
t.ly/i0X62

Don't miss a beat in the ever-evolving world of social media! Swipe through for the latest trends & updates you need to ...
29/02/2024

Don't miss a beat in the ever-evolving world of social media! Swipe through for the latest trends & updates you need to know.

New Nielsen stats reveal YouTube's dominance in US TV streaming, with 8.6% of television screen viewing in January, outp...
26/02/2024

New Nielsen stats reveal YouTube's dominance in US TV streaming, with 8.6% of television screen viewing in January, outperforming rivals like Netflix at 7.9%. The platform has also introduced new TV channel pages to enhance viewer engagement.📺

Also, Instagram's marketplace tool expands, Meta intensifies content cross-pollination efforts, and Spotify launches a 'music advisory agency' for brands. Plus, other news from Threads & TikTok.

Check out the latest Weekly Prompt for the details ⬇
https://t.ly/XWLRP

Curious about the latest in social media? Discover what's buzzing this week with our news updates and trend highlights. ...
22/02/2024

Curious about the latest in social media? Discover what's buzzing this week with our news updates and trend highlights.

According to Bloomberg, Apple is reportedly expanding internal testing of new generative AI features in its Xcode progra...
19/02/2024

According to Bloomberg, Apple is reportedly expanding internal testing of new generative AI features in its Xcode programming software and exploring its application in consumer-oriented products, such as enabling automatic playlist generation in Apple Music.

Plus, Instagram adds Reels carousels, Pinterest partners with Google for ads, and YouTube Shorts gets new music remix options.

Check out the latest Weekly Prompt for the details ⬇
https://t.ly/_m2U-

Stay informed, stay connected! Explore the latest social media updates and trends with our weekly guide.
15/02/2024

Stay informed, stay connected! Explore the latest social media updates and trends with our weekly guide.

Google is rebranding its AI service Bard to Gemini, the name of its family of foundation models, and has now launched Ge...
12/02/2024

Google is rebranding its AI service Bard to Gemini, the name of its family of foundation models, and has now launched Gemini Advanced that utilizes its latest AI model, Ultra 1.0. 🚀

Plus, Amazon is testing a new AI-powered shopping assistant called Rufus. YouTube is introducing RSS feed integration for podcasts and displaying vertical live streams in the Shorts feed to enhance content discovery and distribution for creators. And, you'll soon be able to save Threads posts.

Check out the latest Weekly Prompt for the details ⬇

https://t.ly/0Ywaq

Discover the most recent updates and trends on your preferred platforms for this week!
08/02/2024

Discover the most recent updates and trends on your preferred platforms for this week!

TikTok is exploring an experimental feature that could potentially turn every video on the platform into a storefront. 🛍...
05/02/2024

TikTok is exploring an experimental feature that could potentially turn every video on the platform into a storefront. 🛍 Currently in limited testing, this new tool automatically identifies products within videos, guiding viewers to explore and purchase similar items on TikTok Shop.

Also, today marks the launch of Apple Vision Pro with 600+ apps and games! 🚀 Threads is busy crafting new 'trends', and keep an eye out for potential sideways TikToks on the horizon.

Check out the latest Weekly Prompt for the details ⬇
https://t.ly/x0vIW

Explore the currents of the digital realm with the newest updates and trends! 🚀
29/01/2024

Explore the currents of the digital realm with the newest updates and trends! 🚀

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share and potentially monetize their o...
22/01/2024

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share and potentially monetize their own chatbots, developed using OpenAI's language models.​
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We also cover Disney's new shoppable ads, GroupM's industry-first collaboration with Google to integrate behavioural data into the Choreograph insights platform and other news. ​
​
Check out the latest Weekly Prompt for the details ⬇ ​

http://tinyurl.com/4cnm4dfj

Dive into the digital wave with the latest updates and trends 🚀
16/01/2024

Dive into the digital wave with the latest updates and trends 🚀

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, accor...
08/01/2024

TikTok is setting its sights on growing its TikTok Shop U.S. business tenfold to as much as $17.5 billion in 2024, according to a new report from Bloomberg. In addition, the company is also looking to launch TikTok Shop in Latin America soon.​
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We also cover Amazon Prime Video ads, CES previews, Facebook's link history and more.​
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Check out the latest Weekly Prompt for the details ⬇ ​
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https://t.ly/0Y3et

Here's to igniting new beginnings and continues ✨ Happy New Year!
01/01/2024

Here's to igniting new beginnings and continues ✨ Happy New Year!

The Call to Action – your click and conversion game-changer! Explore why CTAs are not to be missed. 💡
28/12/2023

The Call to Action – your click and conversion game-changer! Explore why CTAs are not to be missed. 💡

27/12/2023

Social media metrics you should be tracking ☝️

Wishing everyone a Merry Christmas filled with joy, success, and unforgettable moments! 🎄✨
22/12/2023

Wishing everyone a Merry Christmas filled with joy, success, and unforgettable moments! 🎄✨

Here's your key to shaping a standout presence in the dynamic digital realm!
22/12/2023

Here's your key to shaping a standout presence in the dynamic digital realm!

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Long weekend recharge ✅ Here's to a productive and positive Monday! ☕️ #MondayMotivation #MindshareMENA

Wishing you a Ramadan filled with peace, prosperity, and blessings. 🌙 #RamadanKareem

Social media metrics you should be tracking ☝️

Sustainable Advertising
Sustainable Advertising

Explore how brands are harnessing their persuasive influence to lead people toward sustainable choices.🌍🌱💚

It’s always time to #MindYourHealth 💜 Here is your guide to prioritize your #MentalHealth.

From grabbing attention to driving action, discover the ABCDs of creating an effective YouTube ad.

Cannes Lions Media Network of the Year 🎉🎉🎉 This goes beyond the award; it is about creating a winning culture—a culture fueled by good growth. Congrats #TeamMindshare

Social Media Manager Life
Social Media Manager Life

Confession time: As a social media manager, I have a guilty pleasure of liking my own posts. Who else is with me?🤳😅 #MindshareMENA #SocialMedia #SocialMediaManager #AgencyLife

Here is your guide to #MindYourHealth and manage workplace anxiety, helping you stay balanced and productive. 🙌 #MentalHealthAwareness #MentalHealth #MindshareMENA

Celebrating Christmas is always the highlight of the year🎄💜🌲! Have a very happy one from #TeamMindshare

Creativity Month
Creativity Month

Starting the new year with a fresh new look! Our colors may have changed, but we're still the same purple family you know, no matter what 💜 #TeamMindshare #CreativityMonth

Happy New Year 2022
Happy New Year 2022

Here’s to a new year of Good Growth. May 2022 bring you all the health, wealth, and success you dream of. #TeamMindshare #NewYear2022

Christmas Festivities
Christmas Festivities

The decorations are up, Santa Claus 🎅 is almost here, and the tree 🎄 is surrounded with gifts 🎁. Let the Christmas festivities commence! Have a very joyful one 💜! #TeamMindshare

Accelerating Good Growth
Accelerating Good Growth

We’re super excited! From today, we have a new brand identity, one that more closely aligns the Mindshare brand with our strategic direction of “Accelerating Good Growth”. Have a look & see. #TeamMindshare

UAE National Day - Golden Jubilee
UAE National Day - Golden Jubilee

It's the Golden Jubilee of a nation like no other. Among its greatest achievements, the UAE led the fastest and biggest vaccination campaign, launched the world's largest Expo 2020, and sent the Hope Probe to Mars. We can't wait to see what marvels the coming years will uncover for us! Happy #EmiratiNationalDay from #TeamMindshare #UAE50 #اليوم_الوطني_الاماراتي #عام_الخمسين

World TV Day
World TV Day

Today we celebrate #WorldTVDay! Whether you're watching your favorite shows or just using it as white noise, TVs remain an important part of every household.

Diwali
Diwali

May the Diwali festival always light up your way from within. Have a very happy #Diwali from #TeamMindshare!

The spookiest day of the year is here! Happy #Halloween from #TeamMindshare 👻

Growth lives beyond a single moment
Growth lives beyond a single moment

Think beyond just one platform or one metric. Think bigger. Good Growth lives on. Learn more: https://bit.ly/3zxiP3f

Watch your keyboards carefully guys, because CAPS happen! #CapsLockDay #TeamMindshare

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Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.