10/06/2024
Buying leads is like renting. You have no control and no data to see what's working or not, but by doing it on your own, even if you fail... at least you have data to turn things around next time.
If you try out new things, you will always either learn or earn, ideally - both.
There is a saying - if your lead generation and marketing is 100% working, you are not risking enough. Risk is part of the game and you need to have something that is NOT working to make sure that you are on the right path at the same time eliminating what doesn't serve you. With the right tools, you can learn, incorporate new findings into your processes and grow.
At the very beginning of my business journey, I overcomplicated and overthinking almost everything. I was so stressed about all the things that were in my head, and even with all my knowledge, I couldn't get them started. During that time, every failure, even a tiny one, felt like a massive challenge and demotivation. I put so much energy into thinking about all the possible scenarios, and I was tired even before I actually started making the first steps. My biggest problem was that I thought I could do everything myself, which is true. But it took so much of my time that I got burned out before succeeding.
What changed is that I found other people that I could relate to, talk to, ask for their advice, and most importantly, trust them. Everything started to work so much better when I stopped doing everything myself and outsourced tasks to others. With a relatively small investment into my team and business, I got my joy back.
I finally had the capacity to start testing new things - I did so many different things and majority of them failed. That's how I learned.
I know many realtors who are extremely good in their job but they don't have time to be both good at their job AND marketing AND lead generation AND automating processes AND everything else you need to keep the business running.
And that's completely fine.
Sometimes you need to let go of the idea that you can do it all and focus on more important things rather than sticking to the toxic can-do-all attitude. You can do it all, but is it going to be worth if you are never going to see your partner, kids, parents, have a weekend or go on holiday without reception?
We don't need to be doing something we are not very good at, we need to keep improving the areas we are already succeeding. That's actual professionalism.