Making It with Chris G.

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Making It with Chris G. Music Business Professor | Concert Promoter | Artist Manager | Mentor | Live Music Lover | Traveler |

03/09/2022

Musicians! Don't Pay Promoters or Venues to Open for Shows (No Pay to Play!)

This happens mostly in Hip-Hop and EDM, and you're getting ripped off!

02/09/2022

Be the best at your current job, so you can be the best at the job you want tomorrow.

Local artists often try to determine the most fair way to split the money made from local shows. Here are 5 different sc...
02/02/2022

Local artists often try to determine the most fair way to split the money made from local shows. Here are 5 different scenarios that local artists can use to split the ticket revenue made from presales, door sales, and online sales.

https://www.youtube.com/watch?v=9EBgJ1WgJZM&t=1s

Local artists often try to determine the most fair way to split the money made from local shows. Here are 5 different scenarios that local artists can use to...

01/02/2022

The foundation in today’s music business, for any artists career, are these four things -

1. Write music every day
2. Practice performing everyday
3. Create consistent content
4. Engage with people on social media without telling them about your music. They need to discover it

01/02/2022
The first stage of the customer journey is the awareness stage. In this video,  I share 3 tips on how to find more fans....
31/01/2022

The first stage of the customer journey is the awareness stage. In this video, I share 3 tips on how to find more fans.

https://www.youtube.com/watch?v=NXom9O47ufE

The first stage of the customer journey is the awareness stage. In this video, I share 3 tips on how to find more fans. Join the Academy:https://www.patreon...

31/01/2022

When you focus your time on building true fans, that’s time better spent than obsessing over likes, views, streams, and other vanity metrics. I’ve promoted many shows with artists who had millions of followers but couldn’t sell tickets to their concerts. Those are not true fans.

It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the ri...
30/01/2022

It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind the scenes.

https://www.youtube.com/watch?v=ozDRhJT5qFc&t=5s

It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind ...

29/01/2022

Build up your email list to 200 people in a specific city before trying to book a show. Then when you reach out to Mr. or Ms. promoter, tell them you've gotten 1,000s of views + 200 people on your email list from their city. You'll get much better results booking shows this way.

How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming...
29/01/2022

How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming a practitioner.

https://www.youtube.com/watch?v=Dvtbakkt1l0

How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming a practitioner. Books mentioned in t...

28/01/2022

House concerts are a great way to build strong relationships, and lifelong fans, that'll come to see you play a venue in the future.

How does someone go from being an independent promoter or working for a local venue, to becoming a talent buyer for Live...
27/01/2022

How does someone go from being an independent promoter or working for a local venue, to becoming a talent buyer for Live Nation or any of the biggest concert promoters in the world? In this video, I share some tips on what Live Nation looks for in a Talent Buyer and how I became a Talent Buyer at House of Blues New Orleans.

https://youtu.be/0VL3YdirugE

In this video, I share some tips on what Live Nation looks for in a Talent Buyer and how I became a Talent Buyer at House of Blues New Orleans. The reference...

26/01/2022

Before playing shows in a new city, build an audience in the market first w/ geo-targeted ads to a video (no links). Run ads until you get 1k people to watch 75%+ of your videos. Then retarget those people with another video (x3). After that ask them to buy tickets to your show.

Before promoting national acts, learn how to promote local shows first. Here is the basic local show deal, and how to tr...
26/01/2022

Before promoting national acts, learn how to promote local shows first. Here is the basic local show deal, and how to treat your local artist fairly.

https://www.youtube.com/watch?v=Jc70N6KWsR0

In this video, we discuss the basic local show deal, and I give a breakdown of the math. To learn some of the show terms and the main deal types visit https:...

25/01/2022

If you don't have any views on your music videos, it's most likely because you're not spending money on Facebook, IG, or YouTube ads. As little as $100 per month on Ads with smart targeting, can give you 1,000's of views.

23/01/2022

You should be writing music and working on performing every day. Become the best version of you at your craft, and push yourself further today than you were yesterday.

In this video, I share some tips on how to get started working concerts and festivals. We go over some different positio...
22/01/2022

In this video, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door, and some skills that will help someone stand out.

https://www.youtube.com/watch?v=RYltNCPF4gQ

In this video, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door,...

22/01/2022

Stop chasing labels and investors, and focus on building a business that’ll make them chase you.

For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently,  I tried to buy my first NFT on ROY...
21/01/2022

For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share about the buying experience on the platform. In this episode, I'll go over what went wrong with the experience, how to buy on ROYAL, and more.

https://www.youtube.com/watch?v=ZD7CyCjm2Ng&t=73s

For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share abo...

20/01/2022

Start creating consistent content and intellectual property today!

Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for the final lecture I did for ...
20/01/2022

Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for the final lecture I did for an Entertainment Finance course. It was part of a four-week financial freedom series where students learned about the different economic schools, income-producing assets, how to analyze stocks, Web 3.0, and finished with the musicians business blueprint.

I believe the model that musicians, and really most of the music industry operate in, is a map on how we can build up the middle class, income class, and work towards ending poverty in America.

This talk focuses on happiness, ownership, and education. I hope you enjoy!

https://www.youtube.com/watch?v=Fp330MwB5mQ&t=18s

Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for the final lecture I did for an Entertainment Finance course. It w...

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