Comment the word Viral and we’ll DM this video to you so can keep all of these viral hooks for your own videos.
Tip: save it to your photo album and crop down to one hook at a time.
HOW TO USE THIS FORMULA ↓
1. Keep it relatable: Every aspect about you and your business is something someone out there can relate to — that person is a potential customer (or friend!). By being open to documenting yourself and your life, you offer up that vulnerability that initially made sharing on social media such a rush.
A few examples:
If you’re ceramics maker, show a pov video of a cup smashing in front of you.
If you’re an entrepreneur, show a time lapse of yourself as you work late hours into the night.
If you’re a business owner, put the phone somewhere in your store and just record yourself going about your daily business.
Audiences eat this content up because they can see themselves either in your shoes or they’ll find themselves thinking “finally a business or person that understands me!”
That’s why we enjoy creating these types of videos! We could create an AI generated voice over, but we feel like that personal touch talking from human to human is just flat out better.
Credit where credit is due: This video is by @lacococfoodpurveyors , an excellent account with a flair for creating this amazing content! Give them a follow to see more of their videos.
Videos that follow the structure of: great hook, anticipation, and pay off often go on to see great results. Does all that sound a little too simple for it to work? That’s the beauty behind this type of formula. Once you understand the structure, you’ll start to see it everywhere. Send us a message and we’ll break down how to create one of these for your own business 🤝
Credit where credit is due, this is: @lulu.astr a business with a flair for creating these great videos, give them a follow!
Next time you make a video for your business, consider these few things. Ultimately, I wouldn’t encourage copy and pasting, but there’s no doubt that there are a few key aspects you can take away from videos like this ✌️
Credit or credit is due, this is: @philspizzasyosset they’re a business with a flair for making this type of content, give them a follow
It’s no secret that short form video content can have an impact these days. Sometimes taking businesses from small roots to large scale campaigns. It’s a simple implementation, but considering adding it to your own social media game puts you on the map and gets those creative juices flowing.
Credit where credit is due, this is: @eatza__pizza eatza__pizza give them a follow and prepare to let your feed fill up with mouthwatering pizzas!
Overall, we think they’re already a wonderful business with great potential for growth. We do this because we’d love to see them continue to evolve their business online. Give them a follow and tag us in a business you think we should feature next.
And credit where credit is due: @baristatwentytwo
Overall, we do this because we believe they’re already a wonderful business and we’d love to see them grow. Hopefully one of these ideas helps them or someone else out there. Give them a follow @vcmelts we support them in person!
To give you the direct answers:
1. Keep your eye on the news and what’s currently trending, aligning your contact with what’s already known is a successful way to get more eyes on your page.
2. Create a similar transition like the one here. These types of trends are all over food accounts right now so I’d suggest looking over a few of them for some inspiration.
3. Add some comedic flair. Content that makes people laugh inspires engagement!
Credit where credit is due this video was by: @mudhenbrew they’re a brewing company in New Jersey. We love the kind of content they make and give them a follow or support them in person.
We’re really hoping to get out there one day and try some of their food for ourselves, but in the meantime, the credit or credit is due, give them a follow @ardentmke and if you’d like us to do a quick review of a business feel free to tag us! ✌️
We love what @pazzogelato is currently doing and we would love to see them reach even more people! Adding a few important aspects to their social media game could potentially help their business even more. Give them a follow and tag us in a business you’d like us to feature next!
Ignore the gram, we got you 🕸️
HOW TO USE THIS FORMULA ↓
1. It’s primal - videos that tap into our primal instincts often go viral because they strike a deep chord within us (even if we can’t tell it’s a primal enjoyment). Our instincts are fundamental aspects of our humanity — when we see content that resonates with these instincts—such as cooking in the wilderness we experience a visceral connection.
2. Suspense - suspense and unique compositions often go viral because they’re like a rollercoaster ride for viewers, keeping them guessing and excited for what’s next. With unexpected twists and creative camerawork, these videos spark curiosity and leave audiences eagerly awaiting the next scene. To jazz up your next video, throw in some surprises, playful camera angles, and perfectly timed reveals to keep your viewers entertained.
3. Curiosity - Our intrigue peaks as we begin craving resolution.That craving makes us stick around for the entire journey - giving us a blissful payoff. Think about what peaks your curiosity, specifically in your industry, is it a behind the scenes, a process, how someone takes their coffee? Think of that and you’ll have your next piece of content.
Credit where credit is due: This video is by @yourchef6 on TikTok , an excellent chef with a flair for creating this cooking content! Give them a follow to see more of their nature videos.
