Podtrac Inc

Podtrac is the standard in podcast measurement since 2005. We also publish monthly and year-end podcast rankings at www.podtrac.com

We measure listenership for over 30,000 podcasts providing podcast publishers the data they need to understand audiences. Since 2005, Podtrac has specialized in developing successful podcast advertising programs. Leveraging our comprehensive infrastructure for measurement and demographics for online show audiences we support some of the most innovative and largest brands in realizing marketing goals.

02/22/2024

Podtrac releases the first ever Global ranking of Podcast Publishers and Networks including a first look into YouTube podcast audiences. Read more here: https://podtracanalytics.squarespace.com/blog/2024/2/12/podtrac-launches-podcast-industrys-first-global-ranking-and-first-podcast-ranking-to-include-youtube-views

11/06/2021

11/04/2021

Top 20 Publishers for October 2021
www.podtrac.com/podcast-publisher-rankings

04/06/2021

Top 20 Podcasts Publishers for March 2021. www.podtrac.com/podcast-publisher-rankings

02/22/2021

Podtrac’s Weekly Podcast Data through February 21, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967101

Download growth for the 52-week period from February 17, 2020 to February 21, 2021 was +3% across all Podtrac measured podcasts.

02/15/2021

Podtrac’s Weekly Podcast Data through February 14, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967097

Download growth for the 52-week period from February 10, 2020 to February 14, 2021 was +4% across all Podtrac measured podcasts.

02/08/2021

Podtrac’s Weekly Podcast Data through February 7, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967093

Download growth for the 52-week period from February 03, 2020 to February 07, 2021 was +3% across all Podtrac measured podcasts.

02/01/2021

Podtrac’s Weekly Podcast Data through January 31, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967077

Download growth for the 52-week period from January 27, 2020 to January 31, 2021 was +6% across all Podtrac measured podcasts.

01/25/2021

Podtrac’s Weekly Podcast Data through January 24, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967073

Download growth for the 52-week period from January 20, 2020 to January 24, 2021 was +14% across all Podtrac measured podcasts.

01/18/2021

Podtrac’s Weekly Podcast Data through January 17, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967069

Download growth for the 52-week period from January 13, 2020 to January 17, 2021 was +16% across all Podtrac measured podcasts.

01/11/2021

Podtrac’s Weekly Podcast Data through January 10, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967057

Download growth for the 52-week period from January 06, 2020 to January 10, 2021 was +14% across all Podtrac measured podcasts.

01/07/2021

The Top 20 Podcast Publishers - December 2020 www.Podtrac.com/podcast-publisher-rankings

01/04/2021

Podtrac’s Weekly Podcast Data through January 3, 2021 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967049

Download growth for the 52-week period from December 30, 2019 to January 03, 2021 was +19% across all Podtrac measured podcasts.

12/28/2020

Podtrac’s Weekly Podcast Data through December 27, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967045

Download growth for the 52-week period from December 23, 2019 to December 27, 2020 was +31% across all Podtrac measured podcasts.

12/21/2020

Podtrac’s Weekly Podcast Data through December 20, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4-967041

Download growth for the 52-week period from December 16, 2019 to December 20, 2020 was +15% across all Podtrac measured podcasts.

12/15/2020

Our annual ranking of Top NEW Podcasts is out for 2020. Nice White Parents from Serial/NYT is #1 . The list includes shows from Wondery, iHeart, NPR, WarnerMedia, Entertainment and more. www.Podtrac.com/top-20-new-podcasts-of-2020 for the full list

12/14/2020

Podtrac’s Weekly Podcast Data through December 13, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013-w263vi4bt4

Download growth for the 52-week period from December 09, 2019 to December 13, 2020 was +27% across all Podtrac measured podcasts.

12/07/2020

Podtrac’s Weekly Podcast Data through December 6, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967013

Download growth for the 52-week period from December 2, 2019 to December 6, 2020 was +27% across all Podtrac measured podcasts.

11/30/2020

Podtrac’s Weekly Podcast Data through November 29, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-967002

Download growth for the 52-week period from November 25, 2019 to November 29, 2020 was +36% across all Podtrac measured podcasts.

11/25/2020

Podtrac’s Weekly Podcast Data through November 8, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-966998

Download growth for the 52-week period from November 18, 2019 to November 22, 2020 was +30% across all Podtrac measured podcasts.

11/16/2020

Podtrac’s Weekly Podcast Data through November 8, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-966990

Download growth for the 52-week period from November 11, 2019 to November 15, 2020 was +48% across all Podtrac measured podcasts.

11/11/2020

True Crime, Wondery, iHeart Dominate New Podcast Content so far this year.

For Podtrac measured podcasts published for the first time between December 1, 2019 and September 30, 2020, True Crime was the most popular genre with 12 of the Top 25 shows including 7 of the Top 10. The second most popular category, Society & Culture, contributes 5 of the top 25, while News contributes 2 and Business, Fiction, Sports, Technology, TV & Film and Comedy contribute 1 each.

Wondery and iHeartRadio contributed the most Top 25 new shows with 9 and 8 respectively, capitalizing on the True Crime trend with 5 True Crime shows each.

11/10/2020

Podtrac’s Weekly Podcast Data through November 8, 2020 - https://mailchi.mp/podtrac/podtracs-weekly-podcast-data-through-november-8-2020-3

Download growth for the 52-week period from November 04, 2019 to November 08, 2020 was +45% across all Podtrac measured podcasts.

10/22/2020

Thoughts on podcast listening during the holidays: https://analytics.podtrac.com/blog/2020/10/19/podcast-listening-outlook-the-holidays

09/15/2020

The #1 podcast in 10 top categories for the month of August 2020, based on US Monthly Audience as measured by Podtrac. Podtrac's Podcast Category Rankings has data on the top 30 shows in 19 podcast categories. www.Podtrac.com/category-rankings

07/13/2020

Top 20 Podcast Publishers and Top 20 Podcasts for June 2020.

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Our Story

Podtrac launched at the first ever New Media Expo podcasting conference in 2005 with the mission of connecting podcasters and advertisers. Free podcast audience measurement and audience demographic surveys were the core to Podtrac’s publisher services while Podtrac specialized in developing successful podcast advertising programs for advertisers.

In May 2016, Podtrac separated its advertising sales services into a new brand: Authentic (www.authenticshows.com) and launched a monthly ranking of top podcast publishers (the first available industry ranking) based on unique U.S. audience. Podtrac followed up the the publisher ranking with a monthly top podcast ranking in September of 2016. In December 2017, Podtrac launched two year-end rankings: The Top 10 New Podcasts for 2017 and the Top 20 Podcasts of 2017.

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