TalkingSocial.co

08/05/2020

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❊ Why using FACEBOOK for businesses is still a must? What should you know about Facebook vs Instagram in order to choose the best one for your brand’s strategy? ❊⁣
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Let’s see some differences between IG and FB that can help you figure out where you should focus your energies when it comes to content creation and brand awareness.⁣
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1. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐮𝐬𝐞𝐫𝐬 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜: Compare to Facebook, Instagram has a more younger audience. Once you define who your ideal client is, you know where to find it. ⁣
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2. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐦𝐞𝐭𝐫𝐢𝐜𝐬: Instagram has a bigger⁣
engagement reach compare to Facebook. The engagement rate on Fb is about 0.09% while Instagram has an average of 3%. Quite a difference right? ⁣
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3. 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲: Instagram is a visual platform. It’s perfect to show moments and experiences. Facebook is a more informative one, has a focus on texts and details. ⁣
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4. 𝐓𝐨𝐨𝐥𝐬: Both platforms have many and also different tools. Instagram’s is more interactive, using stories, stickers and DMs. Facebook uses more practical tools , like business hours, bookings and reviews, for example. ⁣
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Still in doubt? ⁣
The best strategy is to test different content on both platforms and check what works best. ⁣
For example on IG you can create mini tutorials, share graphics and videos.⁣
On Facebook you can share blogposts, articles, and more detailed information about your business.⁣
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Which social media do you prefer to use and why? 😆 📲⁣
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28/02/2020

19/02/2020

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Let’s talk about HASHTAGS today! ⁣
So, what is happening on the gram? 😱⁣
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In the past few weeks lots of people experienced a significant drop in the hashtags views, with a consequent drop in the overall reach. ⁣
But why is that? Let’s explore the best practice in terms of hashtags use so you can understand if you are doing something different. 💪🏻⁣
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SAVE THIS POST TO COME BACK TO IT LATER! 🚨 ⁣
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HASHTAGS TIPS & TRICKS 👇🏻⁣
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1 - MONTHLY RESEARCH. ⁣
Best practice is to do an hashtag research every month. Create a sheet where you can divide the hashtags per capacity (10k to 30k, 30k to 70k and so on) and find a good number of them to create different sets for every topic you need. ⁣
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2 - SUPER TARGET and NO MORE THAN 12.⁣
Old times are over! The use of 30 hashtags is now consider from the platform as spam! So, use 10/12 hashtags max and make sure they are super targeted and related to your pic and topic. ⁣
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3 - TALK ABOUT THE PICTURE. ⁣
What I noticed working with different clients and niches is that hashtags that are really speaking about the picture are working best. ⁣
If you have a home forniture for example, don’t use hashtags related to people. ⁣
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4 - BALANCE IS KEY. ⁣
How would you use the capacity of your hashtags? ⁣
You need to make sure to use a good balance. Depending on your profile too, try to use 3/4 low capacity ones, 5 medium, and just 1/2 big ones (no more than 200k anyway).⁣
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5 - 24H CHECK. ⁣
After 24h from your post is essential to check statistics and understand how it performed. ⁣
You can also check for every hashtag if your post is positioned in the TOP 9 sections. If it is, then take note of that hashtag. Try using it again and use it to start a new research. ☺️⁣
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And you? How do you use your hashtags? Let us know how these tips will help you out! 💪🏻⁣
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Share this post on your stories to spread the message and help others too. ☺️⁣
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@ Turin, Italy

14/02/2020

Hi socialist ☺️⁣
Let’s talk INSTAGRAM today! ⁣
Every week we will dive into IG specifics features for basic, medium and advanced approaches. ⁣
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BASIC - 2 ⁣
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Basic guidelines to correctly ⁣
set up a profile. 🙅🏻‍♀️⁣
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Create your bio in 5 minutes using ⁣
an elevator pitch! 🚨 🚨 ⁣
First of all, structure your bio following this guide: ⁣
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- FIRST LINE: use it to create a match with the interests of your target. ⁣
If, for example, your profile is travel based, use this word in the sentence, as it would be easier for who has this passion to look for you and follow you. ⁣
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- SECOND LINE: use it to promote yourself. ⁣
Your biggest interests or passion, your location or what your love. ⁣
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- THIRD LINE: it’s your sentence to monetise, o “call to action”. ⁣
You can simply write: DM for more info, or read my latest blog, or check my product, and then add the link of the page you’d love your audience to land on. ⁣
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To create an attractive bio you can also⁣
create an elevator pitch. ☝🏻⁣
An elevator pitch it’s a sentence that reflects your account and brand and that can be useful every time you’ll need to promote your business or talk about it.⁣
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For example: ⁣
.co is a social media agency account that teaches others the use of social media in a simple and efficient way, and that offers coaching and social media management services worldwide. ⁣
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Easy, right? 😊️⁣
Try this out with a timer and let us know how much you took for it! Ready, GO! 💻🙆🏻‍♀️⁣
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