This label's catalogue of artists and genres pushes so much further than simple hip hop and R&B, it spans across a much wider spectrum. Under the guidance and tutelage of CEO and founder Che Blaq, this soon to be urban media mega power will bring the world what it's been waiting for. This is the beginning of a "Brand New Era" in music, bringing back the creativity and passion that has been dormant
in most of today's market. The Label is the first stable to bring you the music you really want to hear, from the artists that really care about what they're giving to the masses. This is urban music for everyone young and old, coast to coast, and city to city. The vision is to have our music in every media ready home across the world. We are the new voice of urban America. Electro, Dance, R&B and Hip Hop are our main focal points, but we create from a different perspective. Some of our biggest influences and greatest contributors are:
Sting, Sade, Luther Vandross, Gerald Levert, Teena Marie, The Gap Band, Boyz II Men, Jodeci, Jagged Edge, Sean "Diddy" Combs, Jimmy Jam & Terry Lewis, Rodney "Darkchild" Jerkins, Kenneth "Babyface" Edmonds, Janet Jackson, Just Blaze, Jay-Z, Micheal Jackson, Prince, Gwen Stefani, The Neptunes, Fergie, The Ruff Ryders, Alicia Keys, Donny Hathaway, Sheila E, Run DMC, Slick Rick, Timothy "Timbaland" Mosley, Justin Timberlake, Aaliyah, and Nelly Furtado.