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02/06/2024

A few random social media thoughts for you on this rainy Sunday 💭

As someone who works in the world of social media and marketing, and also has a small business, these are the things that often come to my mind when I’m scrolling social media.

The brands who are absolutely killing it rn are the ones who put themselves out there, have a face to the brand and are actively showing up online. It’s more than just showing your face, it’s allowing your community to actually get to know you so they feel invested in your brand and your success!

I see so many incredible business who have amazing products that no one is buying because the marketing and the connection just isn’t there. The hard truth is that just posting on social media is not a marketing strategy and it won’t sell your products, regardless of how incredible they are. You need social proof, you need to create intrigue, you need to make people care about you and your company and you need to tell people about your product over and over and over and over again!

Obviously I could go on about this for hours! But just a few thoughts as I was doing my afternoon scroll! Let me know if you have any questions or need clarity!

Xo-
Sarah

29/11/2023

I know. I know. You are like “where the heck did Sarah and Tracy go?”

We are right here guys!!! Don’t stress!

TBH we jumped the gun a little quick with this page and hadn’t quite figured out all the details of the business side. So we had to take a brief pause! BUT I can assure you we will be back and better then ever. Just with a slightly modified business structure.

We are still here and available for all your questions, and we are taking one on one bookings!

If you want to keep up to date with what we are doing business wise when we aren’t on here go make sure you are following us at and

XO

04/10/2023

If you don’t even have a “pla” for your holiday marketing strategy, it’s time to send us a DM and schedule a consult.

And if you don’t understand the friends reference….I’m unsure we can be friends. 🙊😂

We only have have a few dates available for consults before the crazy holiday season starts! This is the time of year where winging it, really doesn’t cut it, but don’t worry! We can help 🩷

21/07/2023

Now I’m not going to pretend like there is some secret formula to growing on social media….because if there was it would be simple and we would all be doing it already!

Growing on social media is not as easy as it once was, so here’s what you can do to help your chances!

Swipe to read —->>

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28/06/2023

Consider this your secret weapon⚡. Create content with purpose💓
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⚡⚡⚡Don't forget to like and save for later.

08/06/2023

Want to know a secret🤫? We don't even look at our likes! Yup, you read that right. Our focus is on creating content that we absolutely love and that sparks meaningful conversations with our amazing followers. We want conversations on our feed, DMs, website inquiries, and newsletter sign-ups! Building genuine connections is THE MOST IMPORTANT THING!!!!!
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Let's normalize creating real, raw content that nurtures our audience. After all, they're the reason we're still in business.
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What do you think? Do you agree or disagree? Let us know in the comments⬇️

05/06/2023

Instagram may be in its flop era, but here is why you need to still keep posting content ⤵️
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•Posts have a much longer growth life now! Things can continue to grow for days and even weeks depending on how the algorithm decides to act that particular week!
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•The more you post, the more chances there are for people to see your content!! Instagram will reward you for consistency and push your content to more eyes!
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•When people do stumble across your page they want to see that you are a valuable and worth while page to follow! If you haven’t been posting they won’t want to follow you!
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•You never know what will be the thing that goes viral. A lot of the time the most random content that you never expected to blow up, will! This is why no matter what, you need to continue to share and post content!
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I know it feels hard and disheartening when you spend a lot of time creating content and it flops. Trust me, we’ve all been there! But there is value in pushing through and continuing to post. We promise one day you will thank yourself for not giving up.
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Your content deserves to be SEEN! Drop a 🔥 in the comments below and we will go engage with your last three posts!!!👇🏻

05/06/2023

Hey Friends! Sarah and Tracy here! We thought we would give you a little background on us and what we do for a living! Besides this, of course!
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Sarah owns a small business () and works as a freelance Photographer and Marketing Coordinator! She also works in branding and graphic design! (Are you exhausted just reading that 😅🥱) Her passion is helping small business THRIVE!
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Tracy owns she works as a content creator and a SSM. She also designs retail spaces and just finished working on the newest location in White Rock. You should check it out, the walls😍 Oh, and she also draws wall murals.
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As you can see we are pretty creative😉😍
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Do you guys want to see more BTS of what our day jobs look like? ⤵️

03/06/2023

MYTH Vs FACT —> swipe to read⚡

30/05/2023

Hey! Just showing up to remind you that nobody cares what you look like on Instagram. So post that selfie, share that story, and be your authentic self!
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Xoxo, a tired small business owner who also doesn’t have time to get dressed to post a story!
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29/05/2023

WANT A FREE CONTENT CALENDAR?!?

Only catch is we will use you as promo when it comes time to launch these on our site! And I may ask your honest opinions! But I swear! These content calendars make it SO easy to plan and write your content!

Comment below and we will pick one, maybe two lucky small businesses to text drive these 🔥 content planners!

Don’t forget to send this to your fav small businesses so they can enter the draw too! ⚡️⚡️

26/05/2023

STEAL OUR CONTENT STRATEGY!
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Okay! Let me tell you a secret! Content planning is as easy as 1,2,3..4..
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1) Pick 4 topics! Decide what you want to focus on this month and break it down into 4 key ideas. (Wink, Wink) Like your brand pillars ;)
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2) Take the first topic and split it into your four content pillars! (If you don't know what your brand pillars, or your content pillars are....this is where you are going to want to go subscribe to our mailing list!)
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3) You should now have SIXTEEN topics to talk about!!! Brand Pillar + Content Pillar = topic (EX. Quality + Education = "did you know that all our pieces undergo extensive testing for quality assurance..."
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4) Take one of your topics, and repurpose it into a reel, a carousel, a static post, a story, a tiktok! Whatever you want!
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Now you should have over 48 posts! All stemming from one of your four brand pillars!!!! If you are lost and are seriously confused by this strategy! Give us a follow and subscribe to our mailing list! We will have step by step guides on all of this available for purchase on our website, SO SOON!
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Drop a 🫠 if you need more info!

22/05/2023

Sincerely every business owner ever ✌🏻

21/05/2023

Want to know how to convert your Instagram posts into sales??? Swipe to learn more! —>

19/05/2023

⚡️ BE THE FIRST TO KNOW ⚡️

Our website is almost ready to launch with all the amazing products we have been teasing and promising all you small business owners with! If you want to be the first to get your hands on these (quite literally) brand and social media CHANGING templates and programs, sign up for our mailing list! We promise not to flood your inbox 😜 only with the important things that you really wanna know! (Like how to build a sustainable and successful Instagram strategy!)

The link is in our bio!! 🔗

18/05/2023

Hey friends! Sarah here! Just popping in your feed to remind you QUALITY over QUANTITY!!!!

Social media is my ft job! Whether it’s for my own small business, a clients or just for myself I spend a large part of my day scrolling Instagram and tiktok and tbh there is a LOT of useless content out there 😅

Don’t get me wrong. I am guilty of it too…you don’t know what to post so you just post a random photo and write a little caption. And well I am here to tell you, don’t bother!

When you post content that has no value, people tend not to interact with it! And the more posts you have where people just scroll by, the worse your engagement gets and it just turns into a downward spiral from there 🌀

So how do you get people to interact with your posts? I’ll give you the simple answer;

I’d you wouldn’t stop to engage with it; no one else will!

Simple as that! Now go write some engaging captions and intrigue your audience!!!!

Tell me your go to caption when you have nothing to post 👇🏻⚡️

17/05/2023

We FINALLY got some brand imagery!!! (Only took us 2 months 🙊😝)

Just you wait and see how much professional brand images can elevate a brand!

Shoutout to who helped us bring our vision to life! 💪⚡️

15/05/2023

Let me tell you a secret....
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No one has a special recipe for the instagram algorithm!
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Instagram is ever changing and it is seemingly impossible to understand at times! Just when you think you've got it figured out they go and switch it up on you!
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While there may not be a secret recipe, there are a few things that you can do to beat the algorithm;
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- Post high quality content! Both your copy and video/images should be high quality so people want to look at them!
- Use key words to guide your content to the correct people
- Be consistent
- Analyze your content and reproduce the things. that do well.
Add trending audio to your reels
- Use closed captioning when appropriate
- Engage with your audience and ask them what they want
- Most importantly be authentic
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Let us know what's got you confused with instagram lately and we will help you out!

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Hey, Tracy here to remind you that you don’t have to be a slave to social media 🤳🏻posting to see success. You don’t need to post five to six times a day like some of those gurus say😰. Trust me, it won’t work if you hate doing it. I always tell my clients that consistency is key🔑, but you get to decide what that means for you. Whether it’s two awesome videos a week or three posts a day because you just love posting, Whatever consistency looks like for you is what’s going to work💓

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02/06/2024

29/11/2023

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