26/07/2023
If your content doesn't fall into one of these 3 categories, it's not going to grab the attention of your audience.
When content is informative, it helps them stay in the know. You can share resources or beneficial "fact vs. myth" type information with them.
With educational content, it's useful to your audience right away. Like sharing step-by-steps, how-to's or tips they can start using.
Lastly, emotional content is about you, but something that makes your audience feel connected to you. Being transparent and emotional is huge when building trust with your audience.
Save + share this to come back to when creating your next content pieces!