These farmers, growers, and artisans would have lived alongside you. They would have been part of your community. Their connection with you and others in your community would have meant they cared: about you, and the food they produced. But midway through the 20th century things changed. Quality and tradition gave way to efficiency and productivity. Food became commoditized. Marketing took center
stage. And community was lost. Industrial agribusiness, in its never-ending quest for productivity gains, has cut corners. Under the guise of "technological innovation", pesticides, synthetic fertilizers, and GMO technology have been thrust upon us. These technologies - supported with often spurious research and marketed as the new "normal" - were never designed to improve your health or wellbeing. They were designed to increase corporate profitability and shareholder wealth. And nothing more. Research strongly linking pesticides with various forms of cancer, Parkinson's disease and diabetes, together with overwhelming evidence of an entrenched culture of corporate malfeasance within the largest corporations responsible for these technologies is proof that industrial agribusiness's "productivity above all else" mindset has failed us. Organic agriculture offers the best way back from the unhealthy "productivity above all else" mindset that currently dominates modern food production. We believe organic agriculture has a key role to play in:
#1 Supporting human health and wellbeing
#2 Bringing communities together
#3 Feeding an increasingly hungry world.
