Pear Social Co. is a boutique social media agency operating in Vancouver and the Okanagan Valley.
Providing personalized digital marketing services that drive authentic engagement and growth for your brand.
We are very excited to be working with ! ☕️ Invito is one of Canada’s first plastic free and zero-waste coffee companies. We’ll be sipping on their delicious coffee as we develop their social media strategy and a few other projects. ✨ Head to to follow along!
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It’s the end of small business week in Canada. ✨ The pandemic has challenged small businesses to operate differently during these uncertain times. I am sharing my favourite Canadian small businesses that are doing a great job with utilizing social media to grow their business. Check them out and support even if it’s with a follow or a like. 💖
Photo editing apps to make your photos POP.💥 ⠀
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Consistency when editing images for social media is important so that your audience recognizes your brand when they see your photo appear on their feed. I always recommend using the same filters or presets and make minor tweaks as needed. ⠀
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Here are the top apps I recommend to edit your images right from your phone:⠀
1. Lightroom⠀
2. VSCO⠀
3. Snapseed⠀
4. Colorstory⠀
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I am always inspired by the before and after while making edits. What are some of your favourite photo editing apps? 👇🏻
We work best as an extension of your team. Think of us as an extra arm that is whipping up the perfect digital recipe for your business. 🙋🏼♀️⠀
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If you're having trouble juggling it all send us a DM. We would love to help you out! 👋🏻
Quality UGC is your best friend as a social media manager. 📸 Do you know what user-generated content is and the dos and don'ts for using this content? I got you covered:⠀
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What is UGC? User-Generated Content is typically videos, images, reviews, etc. that your brand is featured or tagged in. On Instagram that usually means someone has taken a photo or video of your product and shared it with their audience. Free product exposure? Yes, please!⠀
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As a brand, it's great to repurpose this content and share it on your own accounts. Posting real people using your product and services creates trust and excitement. So how can you use this content and what are the best practices?⠀
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1. Ask for permission - If you are wanting to repost a photo or video on your feed that you were tagged in and it was not created by you, you must ALWAYS ask before you share. if it's an Instagram story, you can share that easily without asking as long as your account has been tagged in the original story.⠀
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2. Give credit - If you didn't take the photo always give credit to the original owner of the content by tagging them or mentioning them in the caption.⠀
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3. Get more UGC - If you have an engaged following or if you want more engagement you can put together a UGC campaign. These are often created around a contest or giveaway that offers value in return for someone entering. Another way is through influencer marketing. Finding the right influencers that fit your brand values can not only create content but also expose your brand to a whole new audience!⠀
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If you have any questions about UGC, giveaway management or influencer marketing, we can help. Send us a DM and let's chat!
📷 Photo of me from a UGC campaign with and
CREATE COMMUNITY. ✨ Having a solid community of supporters is key for any business to thrive. This is no different online or offline, but there are specific tools to foster and grow a great tribe of brand advocates.⠀
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Here are three main ways to build an engaged community on social media:⠀
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▫️ENGAGE: Encourage communication and respond to your audience. They want to hear from you as much as you want to hear from them.⠀
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▫️BE CONSISTENT: Show up at the same time on the same platforms with the same brand voice.⠀
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▫️BE AUTHENTIC: Stay true to who you are. This builds trust and in turn a loyal community.⠀
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All of these things take time and we know you have things that land higher on your to-do list, but that's where a Social Media Manager can save you!⠀
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If you're having trouble juggling it all send us a DM. We would love to help you out! 👋🏻
Taking some time this Friday to unwind with a glass or two of hush rosé. 🍷⠀
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What are your favourite ways to unwind? 💆🏼♀️⠀
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We are available for social media management, consulting, digital engagement, content creation and more.⠀
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If you're interested in working with me or just have a question about our services, reach out! 😄
Our website is live! ✨ We are now accepting clients for social media management, consulting, influencer campaigns, digital engagement and more. Click the link in our bio to see more about our services or send us a direct message to connect. 📩
Hi, I’m Chanel. The CEO and founder of Pear Social Co. 🍐 I specialize in building and executing social media marketing strategies for brands in the lifestyle and hospitality industries. ✨⠀
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I’m a huge wine and beer fan and in fact, one of my first jobs in high school was at Sumac Ridge Winery. 🍷 I moved to Vancouver in 2010 to pursue my love for fashion and started a wine and style blog with my sister who is a sommelier. I was also one of the youngest users on MySpace (throwback!) and have always been deeply invested in social media, which is probably why I love my job so much. ⠀
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My mission is to come alongside your business to alleviate the stress of managing your digital marketing campaigns.⠀
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At Pear Social Co. we offer a range of services and will work with you to create the perfect package. Contact me to book a chat and see how I can help you. 📩
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Our website is live! ✨ We are now accepting clients for social media management, consulting, influencer campaigns, digital engagement and more. Click the link in our bio to see more about our services or send us a direct message to connect. 📩
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