ads.on.my.mind

22/10/2021

21/07/2020

This ad is a classic example of CRM. It depicts that brands are emphatic and are here to resolve your issues. This is extremely important for new age brands to survive and to
Connect with their audience.

No one likes air and this issue has not gone unheard, Lays is finally here with ad created in collaboration with university of colorado.

They have led out their entire campaign strategy to give marketers a fair idea about how to creat complimenting omni channel
Presence.

Totally impressed 💯

17/07/2020

We really wish this happens in india

Screening will be watched by people on boats on Bassin de la Villette.
A floating cinema of 38 Ruban Bleu electric boats from the fleet of Paris e-boat charter company Marin d’eau douce will be making history this Saturday when they create a floating social distancing cinema on the banks of the Seine in Paris.
The floating cinema night is also an inventive and whimsical way to celebrate the reopening of regular cinemas after the shutdown necessitated by COVID-19.

What do you think about this beautiful initiative?

Who would you like to go there with ? Tag your friends

17/07/2020

How can brands can leverage these features ?
* Brands will be able to manage their profile and insights in the app, and on the web via snap chat Business Manager.
* Snapchatters will be able to subscribe to a brand by searching for verified brands within the app, and subscribing from within the search results.
* Snapchat is touting Brand Profiles as a way from for Snapchatters to organically engage with their favourite brands, and giving brands access to insights surrounding demographics, brand perceptions, and loyalty.

Source : Mobile marketing

adverstising #
, ’OrealParis Vuitton Lauren , Pictures

13/07/2020

Now this is what we call an awesome launch. Zee tv has successfully created a buzz around giving us serious campaign goals.

Let us know what do you think about their brand collaborations and OOH

09/07/2020

Is it our travel memories , love for our country , ayushman or brilliant script ? Well, each and every aspect is complementing another to make it an extremely touching ad.

07/07/2020

Its been a tough time for many of us , thus we have decided to support each other by creating pool of opportunities for small businesses because its these small shops which make our cities unique and keep our economies running.

If you wish to amplify the voice of your business and receive the spotlight, then DM us and will feature you on our page.

Duration :8th july 2020 - 14th July 2020

@ India

06/07/2020

As the lockdown has slowly started to ease and the socially activity has resumed , problems for the blind seem to have increased.

The royal National institute of blind people has urged Several reckoned brands to turn their logos up side down to spread awareness about how the the world has toppled for the visually impaired and has increased their challenges.

This campaign aims to highlight how social distancing has changed the way they navigate public places. New rules and regulations have made it impossible for the visually impaired people to safely adapt to the new normal.

While its getting easier for us , its getting difficult by the day for them because of inaccessible rules and regulations.

To show solidarity with the cause , Several brands like Amazon Alexa, Barclays, Very.com, Kelloggs, P&G, TalkTalk, The Financial Times, British Gas and LEGO to show a range of adverts that appear upside down, before revealing a hard-hitting message about the way blind and partially sighted people have experienced the world during this time.

Support people in distress and spread awareness. If brands can show unity, then we can too.



#

04/07/2020

Fair and lovely ads have ruled our beauty perceptions for a very long time and not just this brand but several other marketing and advertising campaigns have a major role in shaping the society as we know it today.

The influence these ads have on our sub conscious mind is far beyond our purchasing decisions and shapes are values, beliefs, attitudes and the way we see ourselves and the world.

Thankfully, there are few brands who have understood the responsibility they shoulder and have created some impactful ads to promote body, gender and cultural positivity for greater good. Amidst all these social uprisings and finding the new normal, this has become more important now than ever.

This ad has impacted cultural positivity through visuals and is worth taking inspiration from.

Source : Miami ad school

27/06/2020

Pepsi collaborates with swiggy to support restaurants by launching an initiative called . As a part of the , whenever any consumer adds any soft drink to a meal order on swiggy from june 25 to July 19, Pepsi will contribute part of the proceeds in respect of each soft drink ordered tp the NRAI covid 19 relief corpus fund.

They will also provide dry ration to restaurant workers who are suffering due to these precarious times.

Next time you order from swiggy , please make sure to add a bottle of pepsi and help those in need.

Lets all join hands and help each other 💪🏻

26/06/2020

Why are companies boycotting Facebook?

Brands like Verizon , P&G , Ben and Jerry , viber etc are planning to suspend advertisements on facebook due to facebooks not abiding by standards avoiding content which promotes hate speech , discrimination and denigrating.

Youtube has previously face similar suspensions for their tolerance of discrimination and hatespeech.

Brands are becoming more cautious in choosing their partners to protect their brand image.

This move aims to bring about a huge change in facebook’s policies related to the content.

Loss in revenue will force Facebook to come up with acceptable solutions which confer to community standards and welfare.

This is extremely essential to eradicate fake news, community violence , discrimination etc as social media platforms are instrumental in shaping community perceptions.

Its high time brands act responsibly and share the right message.

Let us know what do you think about this step and what changes will it bring about ?

Follow: .on.my.mind for more such news.

&G # ben&jerry # communitywelface discrimination

24/06/2020

Yes, you read it right. This fast food giant has got monarchs on its franchisers list. Well, thats the kind of brand value that Mc. Donalds has created and is something brands should aim for.

23/06/2020

All of us are aware about America’s black lives matter protests and the most controversial beauty trend of all time : Skin lightening ( skin brightening)

Though lightening products are a part of a million dollar industry, Johnson and Johnson is dropping this product category.

According to statements released by the company, their intention was never to promote stereotypical beauty standards and they believe that healthy skin is beautiful skin.

While its great and much needed move ,What surprises me is the timing of this move.

In spite of so many warnings given to companies by various governments and WHO regarding the negative physical impact of these chemical based products,
Companies never took an action.

But, black lives matter protest made Johnson and Johnson take this step.
Social movements are putting alot of companies under the spot light.

Its alarming that, brands will only act in favor of their consumers only if their brand image is threatened by such movements.

What do you think about their move ?

21/06/2020

Happy fathers day ❤️

A.A Milne created winnie the pooh for his son Christopher Robin. Pooh was based on Robin's teddy bear, Edward, a gift Christopher had received for his first birthday, and on their father/son visits to the London Zoo, where the bear named Winnie was Christopher's favorite. Pooh' comes from the name of Christopher's pet swan.

Fathers always go out of their way for their kids happiness. They slog , they subside their pain , they leave everything so that their kids future is secure. A big hug and thank you to all our fathers out there ✨❤️

20/06/2020

Social media platforms are on fire. If there is something positive happening around , its the innovation which is going bring about several positive changes.

Youtube has rolled out features which make videos more shoppable, use automation to drive conversations and help advertisers better understand attribution.

Twitter is armed to confront the changing digital shift which involves the use of voice for searches.

Make sure, you use these features to make a dent in the digital world.

Tell us which feature are you going to use in the comment section below.

Have a good day :)

18/06/2020

Can you believe this ? Normal plastic boxes and bottles have been awarded best invention title.

No idea is big or small, if it solves a problem then its a big hit and that time finding durable and light weight tiffin boxes , bottles , storage boxes was a major issue for all our moms.

Tupperware was smart enough to launch these products, it also created one of the most successful affiliate programmes.

I am there was at least one aunty in your neighbourhood who sold Tupperware.

Tupperware will always be remembered for empowering women and making them financially independent. Their affiliate program was truly an amazing invention.

17/06/2020

Roma, Italia / Rome, Italy

16/06/2020

Is this going to make any difference coz chinese company manufacturing in india is also a red signal..

Smart move or fail move ?

Let us know in the comment section below 😏

16/06/2020

To simplify inventory for its 389 stores around the world and also because IKEA founder has dyslexia making it difficult for him to remember numbers , codes etc. all its products are named this ways. Isn’t this interesting. Its also good way to spread your culture across the world

What are your thoughts?
Let us know in the comment section below 😎

14/06/2020

RIP sushant Singh Rajput 😔

You were a star and you will always be one 🙌🏻

05/06/2020

Bush fires, pandemic , cyclones and earthquakes. Nature has truly shown its power that we underestimated for long. Mother nature has always sacrificed for us , its time to give what it deserves and live in harmon.

lets move towards eco friendly and sustainable products for starters 💯
Happy world environment day 🌎

@ World Environment Day

04/06/2020

Last few months have been pretty hard on most of us. Few brands have supported us and the others have impactful taglines which constantly remind us to keep fighting to achieve our goals.

We don’t know who needs to hear this but just want to say that “you can and you will”

Tell us which which brand tagline resonates with you ?

28/05/2020

Stop sacrificing a girls self esteem at the altar of menstrual myths.. Its time to educate and reinforce menstrual hygiene.
All the ladies out there say no to compromise ❌ and all the men out there, say no to taboos ❌

25/05/2020

If you want better living for tomorrow, the change must start today.. These absolutely stunning and simple creatives by Ogilvy and greenpeace are so impactful and call for appreciation.

Let us know what do you think about them in the comment section below .

22/05/2020

While everyone talks about AI and how its going to impact the future of marketing, very few people are aware about Neuromarketing. This nascent form of marketing is huge growth potential, thats why we came up with a very comprehensive post about this field and how it can contribute to the field of marketing.

If you wish to know more about this concept then Comment ‘Neuro’ in the comment section below.

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