Kale Social Co

29/03/2024

A lil shoot I did with last year 📸

Loved the retro flash vibe & so fun to shoot with one of my favorite restaurants!

04/04/2022

You may hear social media people say "I do 10-15 minutes of engagement a day" and wonder what the heck that means.

Overall, engagement helps boost your profile in the instagram/facebook/tik tok algorithm.

But what is engagement?

Engagement is all about how your business interacts with its audience, its community {locally or niche based} and how much time you spend on the platform using its tools.

Engagement where you interact with others:
- Commenting on others posts
- Liking others posts
- Saving others posts to your folders
- Re-sharing others posts to your stories
- Replying to others posts
- Messaging other businesses or people

Engagement you "perform" on your profile:
- Sharing your posts to stories
- Liking comments on your posts
- Replying to comments on your posts
- Replying to your inbox messages
- Looking at who has tagged you & interacting with that post
- Scrolling through your feed

Engagement using the platforms tools:
- Tagging others in your posts
- Creating bookmark folders
- Tagging the location for every post
- Posting to your stories.
- Using stickers in your stories
- Scrolling through your discover page
- Using hashtags

You don't need to spend 10-15 minutes a day doing these activities but scheduling a time weekly or when you post to "perform" engagement can increase your profiles views, activity and follower count.

17/02/2022

TIPS TIPS TIPS 🤠

These 4 things can completely change {for the better} your social game!

1. Consistency
2. Imagery
3. Voice
4. Engagement

Consistency doesn't have to mean posting daily or even weekly. But showing up on a regular basis has been HUGE in growing my client's accounts. Consistency can get you on people's feeds, top of their minds & shows your business is still active on the platform.

Imagery is the driving force on many social platforms. And having imagery that is clean, easy to make out, and conveys a clear message can really help your posts pop. People are more likely to follow an account they feel posts enjoyable content over an account that posts blurry photos or overcrowded and "hard-to-make-out" photos.

Your brand voice is how you talk to your audience and is a huge part of how they form opinions about your business. Having a voice & message that aligns with your overall brand gives people a feeling of authenticity for your business. It can also lend to them seeing your brand as "friendly" "inspirational" "funny" "smart" or whatever else you're aiming for!

Engagement is how your business is participating in conversations online & interacting with your followers. This is a huge part of success on social because it shows a connection to your audience but also boosts the algorithm in your favor on different platforms. Participating in the community by liking, saving, and sharing posts is one of many ways to perform engagement with your account.

That's it! Have you mastered all 4 of these key success points and seen a huge difference? Or are you struggling with one or more 🤔

13/01/2022

WOW! It's been a whole month since I've posted 🙈

Honestly.. I've been busy, life gets in the way and it was hard to write interesting and passionate posts during the holidays when I just wasn't feeling it...

Does this ever happen to you? For some of you the answer is probably yes - which is where I come in!

I create monthly content calendars for YOU so you can stay consistent and present on social media {without you actually having to 😏}

For my clients this has meant study growth, an engaged audience & less stress carried into their day because they don't have to think about planning a post!

I have a few different "Management Plans" to choose from if you're interested, you can check them out on my website or instagram highlights.

Also, Happy new year 🥂 cheers 2022!

📸

13/01/2022

I LOVE working with M.Schleif Photography images {for my own brand & others!}

If you've been considering a brand refresh for the new year she's the one to call AND you get a discount on Social Plans if you do 💌

27/11/2021

Happy Small Business Saturday!

My ABSOLUTE FAVORITE part of my job is working with the incredible people that choose to start their own businesses.

Over the past two years I've gotten to photograph, coach, and represent tons of different types of small businesses and seen the hard work that goes into each one {believe me it's not easy!}

I've also met some of the coolest people through networking & projects who are now dear friends, advisors and inspirations.

Today may be about shopping and showing your support with your $ {which is VERY important} but I also want to share my appreciation, admiration and congratulations to all the people who take the path of "small business owner"..

HERE'S TO YOU 🍾

29/09/2021

You asked for it, here it is! A step-by-step guide to planning a month of social media

Step 1
Brainstorming: Make a list of any & all the post ideas you can think of. And then make another list of photo & imagery ideas!

Step 2
Check the Calendar: Look at the month ahead and see if there are any relevant events or dates you want to post about. Including special promotions or holidays that are important to your business.

Step 3
Make a Commitment: Decide how often you want to post. Be realistic with your time and start with a small goal, knowing you can always up it! {Anywhere between 1-3 times a week is recommended} Also pick a few set days and times by researching when your audience is most likely to engage with your content.

Step 4
Plan your Imagery: If you don’t have photos or graphics to post, decide when/how you are going to get them. You can take a month’s worth of photos in a day, or spread it out and take them each week OR you can look at hiring someone local to help you out!

Step 5
Writing & Assigning: Once you have your photos & ideas, you can start a rough draft of captions for each post. Go back to it once later to edit it and add relevant hashtags for search results. Assign each post to a specific date, keeping in mind the special events you want to touch on and when that post would be most relevant. Now you have a content calendar!

Step 6
Scheduling: Find a post scheduling service, like Facebook Business Suite, Planoly, etc to schedule your content so you have your content automatically post at your preferred times {and not stress out about it in the moment}!

Wa-la! Now you have the beginnings of a monthly content planning process. Some things will work better for you than others - keep those in mind and adapt to what suits your needs so you can develop the best process for you!

25/08/2021

I'm going on vacay!

✈ I'll be out of office 8/26 - 9/1 🛩

Currently scouting content ideas on my IG stories! Go take the polls & lmk what you want to learn about when I get back 🤓

Cheers✌

09/08/2021

My client process 👉 step by step!

Question? Reach out to me at [email protected]!

05/08/2021

Let's talk about planning...

It's not always fun or easy but it does create consistency!

Sitting down and putting pen to paper for a day, a week, or a month brings you one step closer to posting regularly.

The benefits of regular posting include:
- higher likelihood your audience will see your message
- favored by the algorithm {engagement = clicks = cash}
- build stronger relationships
- more influence & trust

My tips for creating consistency:
1. Chose 2 or 3 days a week to always post on
2. Post at the same time or time frame for each day
3. Create repeating categories to plug into your days
4. Find a calendar & reminder system that works for you
5. Let go of PERFECTION and accept that some days may be "meh" {you can always delete things later!}

30/07/2021

Giveaway strategies!

How much of this is new information and how much have you already implemented? 🤔

Hopefully you have 1 key takeaway or more to try next time!

29/07/2021

New prices alert 🚨

I just raised my prices and added a new lower pricing tier option! 

My current plans are:

Plan #1 
Investment: $395 
* You provide the photos & we do the rest!
* This plan is perfect if you already have a photo library from a photographer that you want to utilize to its max potential!
* 2 posts/week for 4 weeks {8 posts total!}
* Engagement and growth strategies performed throughout 4 weeks
* Each month you will get a content calendar pre-posting for final checks & approval!

Plan #2 
Investment: $595
* Monthly photoshoot & custom editing {to fit your brand}
* This plan is perfect if you want to step up your social media content and are looking for the FULL package!
* 2 posts/week for 4 weeks {8 posts total!}
* 1 custom story consisting of 5-10 slides to encourage engagement
* Engagement and growth strategies performed throughout 4 weeks
* Each month you will get a content calendar pre-posting for final checks & approval!

Plan #3 
Investment: $795 
* Monthly photoshoot & custom editing {to fit your brand}
* This plan is perfect if you want to be present & engaged on social media.
* 3 posts/week for 4 weeks {8 posts total!}
* 2 custom stories consisting of 5-10 slides to encourage engagement
* Engagement and growth strategies performed throughout 4 weeks
* Each month you will get a content calendar pre-posting for final checks & approval!

If you have any questions please DM me!

Reach out by Monday and you'll get my old pricing for 1 year! (~$100 in savings each month~)

27/07/2021

27/07/2021

My clients are THE BEST!

I am so grateful to work with a mix of creative, passionate, and LOCAL small businesses {I can't even believe I got so lucky ☺}.

So here's to celebrating them and all the cool things they do! Scroll for an inside look at who they are, and a peek at some of my favorite work I've done with them!

14/07/2021

Feed Aesthetics... how important is it 🤔

30/06/2021

Looking for help with your social media?

Here are the official 2021 services provided by *me* at Kale Social Co ☟
1. Social Media Management
2. Content Creation
3. 1-on-1 Consulting
4. Social Media Training
5. À La Carte

What do you get?? Well, I'll break it down for you BUT I specialize in working with small businesses and coming up with plans that work for ~anybody~ so if you have questions don't hesitate to reach out!

Social Media Management
A full takeover of your social media platforms - so you don't have to worry about dates, squeezing in a post, or coming up with content day-to-day. This plan is for you whether you have your own content already {visual or written} OR if you need to pair it with my Content Creation services ↓

Content Creation
Everything from coming up with ideas, photography, writing captions, and more! This is perfect if you're looking for a COMPLETE stress-free management pan but also works by itself if you just need content handed to you on a silver platter for you to post.

3. 1-on-1 Consulting
If you're looking to DIY but need help starting, identifying your audience, creating an action plan, or figuring out the next steps this is perfect for you! We meet up for 2 sessions and tackle all your hard-hitting questions.

4. Social Media Training
Do you see other people's posts and wonder "how the heck do they do that?" I can show you the ins and outs of Facebook Ad Center, IG analytics, how stories work, and more!

5. À La Carte
Yes, I do more! Sometimes you just need an extra special eye to help with website copy, blog posts, email marketing, or branded content creation - and those services are available upon request!

16/06/2021

PINTEREST! A great tool for reaching a new audience 🙌

Peep the tips in the slider and head to my stories for extra insight + a bonus tip!

3 ways this information and posting to Pinterest could benefit YOUR business 👇

1. You sell a ship-able or digital product.

2. You are a restaurant or business that wants to attract tourists visiting your area.

3. You want to grow your brand awareness and potentially connect with people all over the world!

Pinterest is different than other social media platforms, in that it doesn't have a huge location based algorithm- so the potential to be discovered by people ALL over the world is much higher.

It's also used by its users as a HUGE referral & shopping lead, so gaining new customers is a big bonus of posting to this platform!

Need help getting started? Contact me! I offer 1-on-1 consultations for the DIY-er & management plans for the delegator 🤗

03/06/2021

Is thinking of a caption the hardest part of posting to social 🤔

I have a feeling most people would say YES!

So here's my guide to the "The Anatomy of a Caption"

Using this formula has made it SO much easier for me to get the ideas flowing. Although, it's not ~always~ applicable, it's a great place to start!

And remember ➝ think of your brands voice, the purpose of your post & the value you can provide!

Happy posting 😊

28/05/2021

This one was hard to write 😅

Because I have a million ideas! BUT whether the idea works or not depends on the business.. there is no one size fits all content calendar.

If there was that would make our lives waaaayy easier. However I do have some advice for the average small business owner on how to come up & get started with post ideas.

Head over to my blog post (https://www.kalesocialco.com/blog-posts/content-ideas-for-small-business) for my breakdown of "Content Ideas for Small Businesses"

26/05/2021

DANNGG that algorithm can be tricky 😅 {which is probably why so many of you requested I cover this topic!}

So instead of just 1, I put together 4 Instagram Algorithm “hack’s” that I use every time I post.

1. Interaction = more views. Interaction is comments, likes, re-shares, saves, and video views. To get the full benefits of this “hack” you need to be doing these things WHEN you post. Aka every time you post spend 5 minutes before and after scrolling through your feed or explore page and commenting liking, re-sharing, or saving content!

2. Instagram wants to connect you with people you may know in real life. They want you to take your in-person relationships virtual - SO to get the full benefits of this “hack” you have to use Instagram's features to your advantage. Tag people, places, artists, or whatever applies in photos you post. Add a location to EVERY post! DM people fun convo starters or compliments when you watch their stories. ALL of these things tell Instagram who you may have a relationship with in real life.

3. Consistent posting is rewarded.. this DOES NOT mean you need to post every day or 5 times a day. This means that if you choose two days a week and post at consistent times those days - your audience {and IG} is going to recognize those as your “hot” times. Aka times when you are active {and doing the above two steps!}.

4. Responsiveness can be KEY in how well a post performs. IG wants to keep people on their platform for as long as possible.. so if someone comments on one of your posts, you should reply as soon as you see it! This doesn’t mean you have to be tied to IG for 3 hours after each post. For me, it means interacting for 5 minutes after each post and checking in 1 hour or 2 hours later to reply to recent comments or actions.

WOW, that’s a lot. It can seem like TONS of work {and hey, it kind of is since this is my job and everything}. BUT building small habits into your routine as a business owner can take the stress off and show results! Watch my stories this afternoon for a second take on these “hack’s”.

Any "hack's" you use that I missed 🤔

28/04/2021

I'm HIRING a Social Media Associate 🥳🥳🥳

Details at www.kalesocialco.com/hiring. If you know anyone or feel like helping me spread the word please share!

I'm so excited to bring another person onto my team to help me grow, expand my services and ultimately help more small business with their social media 🙌

22/04/2021

Ever ask yourself "What the heck does this lady do?"

Maybe not 😂 but if you have been wondering here's a full break down of the many services I offer 👇

My most popular services fall into 3 main categories:

[1. Social Media Management]
Full platform takeover - photography, captions & posting completely off your plate!

[2. Social Media Consulting]
One-on-one guided sessions for your biggest SM questions - content calendars, posting tips, caption guide, imagery and more!

[3. Social Media Training & Speaking]
One-on-one OR group speaking on platform tutorials, social media tips & resources, "Instagram Tips for Growth" and so much more.

BUT that's not all 😊 I also assist with ALL kinds of content creation. This includes website content maps, inbound marketing cycles, launch strategies, brand guides etc.

At the moment I'm a full-service content creation studio {a.k.a writing, photography, project management, etc!}.

Check out my website for more info OR drop a question below!

19/03/2021

* authenticity *

What is it and why are we so obsessed with performing it?

Maybe a truer form of what we're trying to achieve is actually * trust *

As business owners we want people to believe in what we're saying and build connections with us... which is all built through a platform of trust.

So how do you build trust and ultimately authenticity through social media?

One approach defined by Jen Kem as the *Trust Funnel* is by telling
1. Authority stories
2. Approachability stories

Authority stories are real life examples of how you became the expert in your field, or stories that prove your expertise.

Approachability stories are real life examples of when you've struggled or failed, or the background behind who you are as a person.

As humans we're naturally drawn to storytelling and sharing important peices of YOUR story is a great way to connect * and build trust * with your audience!

03/03/2021

Hello hello 👋

I just moved! So I've been a bit MIA, but I'm so excited to FINALLY have more time & space to bring you MORE content!

This month I'm launching my Social Media planner & publishing some educational videos around it! Stay tuned for more details 🤗

Hope you all have a great week!

22/02/2021

Maybe one of the BIGGEST questions when it comes to social.. how do I make content people like?

And, like most things, there's no one size fits all answer! Every business has a unique set of customers & followers that are interested in different things.

But ONE THING has proven to make a difference - and that is making content with a purpose.

There so much noise on social media. People easily get sick of one-sided conversations, promotional posts and non value adding content.

So ultimately to reach people put out content that if asked "why did you post that?" you have an answer too!

10/02/2021

Another commonly asked question 🤔

The algorithms are ever-changing BUT they usually prioritize accounts that are active and using all the platforms tools.

And, although these steps can be time consuming they make a big difference! Swipe through the graphics to see what you can add into your routine 👉

08/02/2021

I get this question a lot!

And although the answer isn’t the same across the board, each business can find the right time to post in their page’s analytics!

Swipe through the graphics to get an idea of where to find this information and stay tuned to my stories where I’ll post a tutorial on the step by step instructions.

Was this helpful? Let me know! 😊

29/01/2021

The BIGGEST mistake you can make with social media is setting unattainable goals 🚫

Why is that? Well..
- Making goals too big to reach is just setting yourself up for failure
- With failure comes a lot of complicated emotions that hinder ANY progress
- This feeling tends to make you want to ignore it all together..
- And ultimately you're taking ALL the joy out of an experience that has so much potential!

A lot of small business owners come to me with the goal to post EVERY SINGLE DAY. And to that, I usually say "If that's what you'd like, go for it, but I recommend focusing on just 2-3 days a week to start".

By setting a realistic goal you can avoid 1.stressing yourself out 2. scrambling to put out subpar content 3. draining the energy and passion from your business

So if you only have the time for 1 post a week. Make that post count! Hire a professional photographer, write captions that are full of your vigor for your business, and engage with other businesses and locals while you're on the platform.

That 1 post can do so much more for growing an audience and gaining traction than 5 posts that don't muster up any excitement for you or your product.

* Remember social media can be a FULL-TIME JOB. As a small business owner you're already running so much, give yourself grace! *

25/01/2021

Understanding your ex*****on process is key in creating an organized and stress-free social media plan 🗝

By identifying the who, what, and when you can make sure all the important pieces come together when it's time to create magic!

It doesn't have to be too complicated either. Writing down a simple outline can help you understand your expectations and building out your processes more in-depth can stem from there!

Sometimes adding timelines, flow charts and long checklists to your social media planning can get REALLY STRESSFUL... and that's ok! Any time a process gets in the way of actual progress that just means you're not ready {or simply don't need} that step yet. So skip it 🤷‍♀️

BUT if you are currently struggling with leveling up your communication & output on social media these things can make a big difference! 

Give it a try and let me know how it goes 😊

22/01/2021

SO MANY OPTIONS.. so little time 😭

Finding the right system for organizing your social media plans can be exhausting, annoying, time-consuming, etc... {can you tell I've gone through the ringer on this one?}.

It's a blessing and a curse that there are SO MANY great tools out there for tracking your analytics, scheduling your posts, and drafting up your plans but finding the one that works for you, makes sense, and doesn't take hours to understand is quite the process.

Which is why I personally like to keep it simple! Yes, there are so many awesome tools but I have just 3 recommendations for you to start with and they're not all that fancy.

#1. Google Calendar - if you already use a Gmail account this works seamlessly into your already established routines. I like to add post topics as calendar events and plan out my captions in the notes. The only downside is not being able to plan out your imagery as easily. Free!

#2. Planoly - this is a great tool that gives you a calendar view, your current timeline, auto-scheduling abilities, draft features and so much more! This tool really lets you do it all but there is a little bit of a learning curve so I recommend watching some tutorials before you get started. Multiple pricing plan options!

#3. Notion.so - a note-style app that allows you to create your own calendars, boards, lists, tables.. and it's my current fav! I like the flexibility of including notes pictures and timelines all on a simple page. It also works really well with my style of planning. This app also has a bit of a learning curve and takes time to develop all the routines yourself but the ability to COMPLETELY customize it is also a pro! Free and paid versions!

If you're looking for more options check out the link in my bio that leads to a "Buffer Article" about 25 other social media management tools.