MARCOM Business

14/07/2021

On the brighter side, the lockdown has motivated people to undertake new courses and lessons with an aim to up-skill.
—

As people are confined to their homes for months now, many have utilised this time to gain a new skill or develop on an existing one.

07/07/2021

None of us are spared from being exposed to marketing activities adopted by - be it and ad or a promotional or just plain in the daily newspaper.

We are all privy to brands coming up with newer ways to sell us their . And do we give in to these marketing strategies! [Link attached below]
—

We are all privy to brands coming up with newer ways to sell us their products. And do we give in to these marketing strategies!

24/06/2021

Marketing is more deep-rooted in our lives than we would like to believe, or accept.

The current generation of marketers are constantly innovating and thinking of ways to imbed their efforts into the daily lives of people. Consumers experience marketing actions infused in the world around them - and everywhere they go.

Moreover, digital marketing and its developments have only made it further possible.

The question we often ask is : where do we draw the line ?

Type in your thoughts below.
-

14/06/2021

As we begin to hear new around us almost everyday, the need to gain ‘traction’ trumps ‘product development’ especially in this age.

Growth marketing is a broader concept to growing your business, often slow and steady. Growth hacking, on the other hand, focusses on a specific or a tactic aimed to deliver quick results [Link attached below].
—

Growth marketing is a broader concept to growing your business. Growth hacking focusses on a specific strategy aimed to deliver fast results.

10/06/2021

It has been scientifically proven that a brain effectively assimilates only 20% of what it reads but 80% of what it sees. Such is the power of design and with availability of in current times, the potential for brands to capture the audiences’ attention is endless.

Design is more than just and . In the modern world, design forms part of the customer experience and interaction with the product.

Great design does a lot more than just improve your marketing strategies. It influences and grows your conversion rate, thereby increasing the ROI. Investing in strong and visual design is a way for you to constantly improvise on your product while staying relevant with your [Link attached below].
—

Design is more than graphics and videos. In the modern world, design forms part of the customer experience and interaction with the brand.

03/06/2021

The 21st century is majorly - you can buy or sell anything from a needle to a car on the internet. Marketing has also gone digital with mega companies like Facebook, Google, YouTube, to name a few, who have brought the world to these to market their products or services.

While offers a world of opportunities to these brands, it is important to regularly refer to the fundamentals of marketing. There is a lot of inspiration the new age marketers and brands can take from traditional marketing techniques and strategies.

A case study on 3 classic brands : De Beers, MAGGI and Jio [Link attached below].
—

While internet offers a world of opportunities to these brands, it is important to regularly refer to the fundamentals of marketing.

21/05/2021

Blogging is a good marketing strategy to improve your search engine ranking. Experts focus on developing quality content for search engines to crawl your websites and rank them higher in relevancy.

According to a report, more than 2.5 million blogs are posted on the everyday. It has become popular with people posting their personal too in addition to promoting their products or services through this means.

is one of the best and most important marketing strategy for small and mid scale companies and . So if you don’t already have a blog, then #2021 might be a great time to start one [Link attached below].
—

Blogging is a great marketing tool for startups and mid scale companies. So if you don’t already have a blog, then 2021 is the time to start.

17/05/2021

-19 has thrown the e-commerce industry in a world of confusion. The past year has proved to be trying for the world , with no one spared.

While industries like and have taken a brutal hit, e-commerce, on the other hand, has been faced with some new and slightly challenging [Link to the article below].

—

While industries like travel and hospitality have taken a brutal hit, e-commerce has faced some new and slightly challenging opportunities.

17/03/2021

We often find ourselves at crossroads in - attempting to deal with the unending struggle of right and wrong. And in this pretext, it is only but natural that some situations bring out the biased in us, often forcing us to become bigots (even when we don’t like it).

We are constantly privy to banters in personal situations, all in ‘ and ’ and ‘nothing personal’. But while what may pass as seemingly acceptable in such private lives may not necessarily be taken with the same when done at a larger platform.

Access to information and has only made it more convenient for such tactics to grow. It now takes only one or one post to take a dig at some. And with millions of , it can be blown up in an instant. This may be gaining eyeballs and publicity for some but it is a definite loss of quality for the society.
—

We are constantly privy to banters. This may be gaining eyeballs and publicity for some but is a definite loss of quality debate for society.

23/12/2020

One of the few industries protected from havoc has been the gaming industry. According to a report published by World Economic Forum, the Global Video Gaming Industry is worth a whopping $159 Billion in 2020.

There has been a change in consumption patterns as nowadays consumers tend spend more time on a set of particular games rather than purchase and explore newer games. More than 40% of the gaming industry now comes from mobile gaming.

Innovations in embedding in games seems endless and can offer unreal experiences to the . While many industries face disrupted business operations, industry is set to boom and prosper [Link Attached Below].
—

According to a report published by World Economic Forum, the Global Video Gaming Industry is worth a whopping $159 Billion in 2020.

11/12/2020

Pantone recently announced its Color of the Year 2021 - Illuminating 13-0647 and Ultimate Grey 17-5104.

After a rather struggle-some year, the giant has revealed its Color of the Year 2021 that hope to spark and despair. In the company's words, its 'A marriage of color conveying a of strength and hopefulness that is both enduring and uplifting.'. [Link Attached Below].
—

Pantone recently announced its Color of the Year 2021 - Illuminating 13-0647 and Ultimate Grey 17-5104.

09/12/2020

Normalcy is once again gradually setting in across countries as governments ease lockdown restrictions and business operations pick up. But what we have realised is that the “ ” is nothing like what was before this havoc came upon us.

The world has evolved - , businesses and even have come a great deal in the past months.

Everyone alike, have learnt a few lessons through this period of turmoil - lessons which are here to stay and can’t ignore any longer. [Link Attached Below].
—

Brands have learnt a few lessons through this period of turmoil - lessons which are here to stay and marketers can’t ignore any longer.

30/11/2020

The lockdown has given a shock to the existing system with changes in consumer behaviour, mindset and . Amid this crisis, companies are eagerly revisiting their branding and communication strategies at priority with an intention to keep up the morale of their employees and develop a outlook with customers.

It is important for to understand this dynamic consumer market to effectively revamp marketing and gear up for the post-covid world.

Turn your conference rooms into think tanks. Open your boards to newer . And market yourself like you never have [Link Attached Below].

—

Companies are revisiting their marketing strategies to keep up the morale of their employees and develop a positive outlook with consumer.

28/11/2020

The key to marketing in today’s time and age is creating content - even more so in case of digital marketing.
As attention trims down and competition increases, it is imperative for to stand apart not only in the form of their product/service offerings but also in their communication.
—
Quote by Brian Halligan, CEO and Co-Founder, HubSpot
—

26/11/2020

Advertising has evolved a great deal in the past decade. The long-term effects of an advertising campaign may be even more and stronger than previously perceived.

Every marketer and business leader is aware that strong marketing efforts and advertising aimed at long-term brand strengthening deliver better results. For these improved results, companies need to start viewing advertising as a capital investment with revenue generated like a stream over time.

What marketers need to do is rebalance their thinking, evolve with the dynamic market and also refer to the key principles of strategy, planning and marketing. It is wise to grow and move with the current consumer behaviour trends. However, one needs to remember the importance of deep-rooted brand salience [Link Attached Below].
—

Experts have been propagating for companies to realise long-term investment in advertising while leaders usually focus on current objectives.

26/11/2020

Embracing the “new normal” has become a part of life for the most part. Celebrations are no exceptions. While and leaders are coming up newer ways to deal with the , many are coming up with creative ways to ensure that celebrations and festivities still capture the at best.
This picture shows a person, dressed as Santa Claus, sitting inside the ‘Santa Claus Bubble’ for a Meet-and-Greet with children.
This was part of the Christmas that were recently opened at Aalborg Zoo, Aalborg, Denmark.
Ritzau Scanpix/Henning Bagger via REUTERS.
—

23/11/2020

In a world where travels fast, are becoming aware of the importance of keeping on their right side.

The power of Transparent Communication provides great potential for brand and positioning [Link Attached Below].
—

Transparent Communication holds great potential for brand building which is yet to be explored by fashion retailers.

20/11/2020

For an industry that thrives on ‘socialising’, the pandemic is set to hit the hard - not just during current times but for the foreseeable future. Despite , there are a few breathers in opportunities available by virtue of the nature of .

So, what does year 2021 hold for the event industry ? [Link Attached Below].
—

The pandemic is set to hit the events industry hard - not just during current times but for the foreseeable future.

19/11/2020

Right now, the world is battling a pandemic. Business leaders are steering their way through a disruptive world that has emerged suddenly in the past 6 months. While the best of us are also taken by shock, we find ourselves constantly focussing on the light at the end of the dark tunnel.

Global leaders are balancing their , within the organisation and outside, about their actions and decisions in this time of crisis [Link Attached Below].
—

People are steering their way through a disruptive world and balancing their communication about their actions and decisions in this time of crisis.

28/07/2020

Back in 2015, Volvo Cars created the greatest marketing interception campaign ever. Super Bowl is one of the most expensive real estates in the world. At a time when automakers like -Benz, , , , and spent over $60 million combined in advertising, Volvo booked no screen time.

Instead, it ran a parallel campaign on aiming to capitalise on the ads run by its competitors. The spread like wildfire and Volvo was the most trending car brand on Twitter - without running any ad !
—
Read More: http://www.marcombusiness.com/articles/how-volvo-disrupted-the-superbowl-advertising/
—

24/07/2020

And the pandemic has only made it more apparent.
—

24/07/2020

Have you taken your business online ?
—

23/07/2020

Everest Spices recently released a marketing campaign with Diljit Dosanjh. The actor, singer and artiste has been entertaining during the lockdown and the audience has been loving his hilarious cooking videos.

Everest Spices, one of leading spices brand in India, capitalised on this by partnering with the celebrity for product promotion.
—

21/07/2020

In current fast-paced times, every second of someone’s matters. Especially when it’s that of your potential employer.

It is crucial to with the right people. But it is more important to understand the nature and level of those people to network the right way. Because marketing yourself correctly is key to getting !

We all expect to read short that are to the point and convey the without taking much time.
Are the days of long, story-like cover letters gone ? What do you think of short and crisp letters ?
—

21/07/2020

Amazon.com CEO Jeff Bezos added $13 Billion to his on 20th July 2020 in its largest ever single day jump.
—


Read More: http://www.marcombusiness.com/articles/jeff-bezos-adds-record-13-billion-in-single-day-to-his-fortune-now-worth-189-3-billion/

15/07/2020

Because nothing speaks louder than your work.
—

15/07/2020

Amazon.com is launching grocery carts that will automatically track ' items and allow customers to skip the checkout line.
—


http://www.marcombusiness.com/articles/grab-and-go-amazon-launching-smart-grocery-carts/

10/07/2020

Amul launches a new product - ‘Amul Panchamrit’.

The lockdown has disrupted business operations at a massive scale. However, Amul is one of the brands that has emerged at a stronger position than before. The company has maintained its supply chain aiming to provide Amul products and launched creative marketing campaigns.

The Panchamrit is a latest addition to its product range after recently launching Immunity-Booster Milk in multiple variants of Haldi, Tulsi and Ginger.
—

27/06/2020

Mark Zuckerberg has lost $7 billion since June start, bringing down his wealth to $87 billion.
This comes in addition to ad revenue loss for Inc. with stocks sinking by almost 8.3% - leading to a loss of $56 billion in market value.

The campaign, propagated by many civil rights organisations and now joined in by brands globally, has over 100 advertisers in support. What are your views on the Facebook As Boycott Campaign?
—

26/06/2020

As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and started using data to help make informed decisions.

From customer relationship management systems (CRMs) to social media management tools, brands can collect, analyze and act on insights derived from consumer data.

Read the full article by Forbes.
—

Using data-backed insight can help brands reach a larger audience, plan more impactful activations and outmaneuver competitors — but there are steps to doing so effectively.

26/06/2020

・・・
As pundits debate how the long-term design of cities will be affected by coronavirus, here in the present, a cohort of mostly nonprofessionals is adapting urban space on the fly. Plexiglass screens hastily installed at bodega counters. Painted circles indicating where to sit in a park. Fancified caution tape criss-crossing benches and playgrounds that are not considered safe to use.
ᐧ
Anywhere you go as the country starts to reopen, there’s evidence of how small business owners, municipal employees and other people who aren’t trained architects or designers have MacGyvered their domains in the cause of public health, reports Amanda Kolson Hurley for .
ᐧ
These design hacks — attempts to rescript how people use buildings and outdoor areas during a viral pandemic — represent the messy in-between of dealing with a crisis in real time. Most use cheap, humble materials, and aren’t exactly pretty to look at. But they reveal real ingenuity under time and budget constraints, in the spirit of a roll-up-your-sleeves variety of urban planning known as tactical urbanism. And they will likely make more difference to virus-spreading behaviors than interventions by professional designers, which are far more expensive, less flexible, and unlikely to become ubiquitous, especially as a recession bites.
ᐧ
Read more via the link in bio or at bloomberg.com/citylab.
ᐧ
(📷 credits, left to right: Lillian Suwanrumpha/AFP || Josh Edelson/AFP)

24/06/2020

We are currently in the 4th industrial - characterised by self-driving cars, smart home systems and appliances and advancements in robotics. At the forefront of all these is Artificial Intelligence.
AI can be created to suit the desire of and in most cases is built to be compatible with human preferences and pleasure. Further studies reveal that in an attempt to develop AI in conjunction with characteristics, it also exhibits human destructive tendencies.
Researchers predict that in the next 10 years, demand for AI annotated will rise. This will potentially push manufacturers to push boundaries of technological advancement to satisfy their base, even at the cost of overlooking the consequences of creating autonomous super-intelligent and robots. This has already forced experts like Bill Gates and Stephen Hawking to warn the world about advancements in this technology and its potential harm.
But still, Artificial Intelligence is regarded as the next big thing. It already is so big that many current and almost all technologies heavily depend on it. But then again, do we really understand the ramifications of it? Do we know what we are getting ourselves into?
—

23/06/2020

At Barcelona’s Liceu Opera House, a string quartet performed to 2,292 potted plants which were donated to health workers afterward. This comes as a rather refreshing news at a time when the world is grappling with nature’s work one after the other.
It is also brilliant in other ways - which is that music is scientifically proven to aid better growth in . Sure the performance would have had an impact on the development of these plants.
The performance was also telecasted for viewers to enjoy as they .
—

21/06/2020

Budweiser released a new commercial celebrating return of football after a distressed season due to .

Budweiser is a sponsor of the Premier League and is offering to football fans an opportunity to have their face appear in select stadiums, including Arsenal’s Emirates Stadium, if they tweet a selfie using the hashtag. It has also partnered with Uber Eats in the UK to set up Bud Stores where people can order beers during matches.
—


http://www.marcombusiness.com/articles/budweiser-whassup-buds-footballs-back/

19/06/2020

Now that many of us have been forced to get comfortable with video meetings, it’s safe to assume that they are here to stay.

In a recent survey conducted by HBR, 86% of respondents said they are satisfied with their communications via video conference, and 70% anticipate using video conferencing the same amount as today or more, even after social distancing guidelines are lifted. People also said that they aren’t sure how to make the right impression on Zoom and Skype, whether they’re interviewing for a job, presenting to their team, or delivering a speech to a larger group.

On average, 54% of men (vs 43% of women) voiced having a clear preference about background, clothing color, and type of attire, and 57% of respondents age 18 to 29 stated a clear preference, compared to an overall average of 49%. When it comes to dress, the majority of survey respondents identified business casual attire and neutral colors as helping the speaker appear authentic and trustworthy. Patterns, neutrals, and bright colors were favored almost equally when it came to making the speaker appear innovative.

If you’re striving for authenticity, trustworthiness, or expertise, a blank wall or virtual scenic background do not offer much in the way of gravitas or sincerity. Opt instead for showing the room you are in — but ideally choose a contained space, and consider what’s on the wall behind you.

When it comes to making a positive impression in a virtual meeting, participants have more control than they might have thought — and an opportunity to be aspirational. The same level of effort — if not more — should go into presenting yourself for an onscreen meeting. But don’t forget — dressing for success in the virtual world means carefully considering not just your clothing, but also the environment in which you choose to present yourself.
—
Adapted from ‘Dress for the (Remote) Job You Want’ by Harvard Business Review | Read here: https://hbr.org/2020/06/dress-for-the-remote-job-you-want?ab=hero-subleft-1
—

17/06/2020

Harper’s Bazaar, India introduces in celebration of Bazaar’s rich legacy of original art.
The magazine reached out to 12 women artists and created stunning covers with their work.

Check out more on how Harper's Bazaar India is keeping alive and creating brilliant content during this lockdown.
—

17/06/2020

Amazon is among 3 other companies including Alphabet Inc.’s Google, Facebook Inc., and Apple Inc. that are under the investigation by the committee.

http://www.marcombusiness.com/articles/amazon-ceo-jeff-bezos-ready-to-testify-before-us-congress/

15/06/2020

Savouring in some minimalist advertisements by brands.