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Social media services for small biz owners *Additional support can be provided depending on each business. Send me a message and I will get back to you.
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13/12/2021

Surprising? Not...

The short-form video trend has been here for a while now, on TikTok.

But I am excited, as this means the replies to comments will now be more interactive also on IG.

What are your thoughts on this? 🤔

01/12/2021

❤️ if you agree!

What makes YOU stand out from the crowd?

Comment below. 👇

30/11/2021

Once you know them... you can’t NOT use them! 😅

Which ones do you use? And what interesting insights have you found out about your brand? 🤔

The second and the last tool were extremely useful for me.

Comment below and let me know! 👇

29/11/2021

Obsessed with the latest Hootsuite Social Media Trends for 2022!

What are your thoughts on this?

Comment below! ⤵️

27/11/2021

Switch your phone off NOW! Time to take your break. 💖

What are you doing this weekend that truly connects with yourself?

Drop your thoughts in the comments below! 👇

25/11/2021

Did you know this? 🖐️

In a survey, where 800 small business owners participated, 62% were active on Facebook, but only 24% said it was highly effective.

In the survey, it has been found that the more established the social network was, the less effective small businesses rated it.

But while TikTok, Pinterest and Snapchat may be thriving, you
shouldn’t give up on your core social media profiles, like Facebook
and Instagram.

Clients will still expect to find you there.

What is the 2022 Social Media Trend are you finding interesting?

*source: Social Trends Report, 2022 Hootsuite

24/11/2021

Attention biz owners! 👩‍🦰 These are the MUST-HAVE social business pages to promote your services in 2022.

Save this post, so you can use it for the next year's marketing strategy. 📈📊

Comment below & let me know your thoughts! 👇

19/11/2021

🍀 First, you need to exist. NOT kidding, there are many businesses which don’t even exist on the Internet.

🍀 Have content!.. articles, web pages, videos... whatever is useful to your audience.

🍀 Content topics should reflect your clients pains... and how you can help them.

Pain + motivation leads them to the Internet, where they begin searching for answers.

For many of us, the time to take action on finding the solution to a problem that bothers us occurs only when we hit rock bottom or enter a crisis.

This “point of no return” is a place we cannot manage ourselves.

That’s when we may look for extra-help.

Comment & share.👇🏻👇🏻

18/11/2021

🙌🏻 Consistency is key.

Think about it.

Owning a business often means to get to know your USP.

When that happens, you will want to spread your unique voice by any mean possible.

All your marketing, including social media, will adopt a unique style.

Brand consistency in social media is built on different pillars usually visual, posting frequency, tone-of-voice and content type.

How do you ensure the consistency for your brand?

16/11/2021

Why should you care about your brand voice? Why not just write whatever you want in whichever style? 🤔

✔️ Brand voice helps you stand out from the crowd &
✔️ Brand voice is part of the personality your brand takes in its communications.

You can stand out on the basis of your visual content, logo or a small twist you are using on purpose.

But your written content needs that same attention and consistency you give to the other elements of your brand presence.

If you know your target audience, then you will want to use the language that resonates with them.

Agree? Comment below.👇🏻

15/11/2021

Here you are hiring your own Social Media Manager! 👀

But how do you make sure they have everything they need?

Be sure you have these clarified in advance, for the good of your business, so that Social Media will play its part right:

▶️ Business Mission - crucial to have a short sentence that you can share with everyone

▶️ Target Audience - while this is an ongoing process of discovery, it is useful to have the key info from the start

▶️ Objectives - where do you see this business in 1 year, why do you use Social Media for that matter?

▶️ Important events that you might want to announce to your clients

▶️ All the content you find relevant and would like to reuse & photos that you want to post

▶️ Last but not least, I encourage you to have your own scheduling platform. It is important for your social media pages analytics and you will be keen to have all of them in one place.

Are you ready to hire some help? 🙌🏻

11/11/2021

😀 As a small biz owner, you might ask yourself 'Why would I need a Social Media Manager and how they can really help me?'

HERE's HOW:

✔️ Social Media Managers will take a lot of work from your shoulders and create content in your place;
✔️ They usually look at trends and will create 'Tips and Tricks' type of posts related to your business. These posts are very useful to your audience or network;
✔️ Business updates - when you have an important announcement to make and don't really have time to create a catchy caption between meetings with clients and other tasks;
✔️ Social Media Managers are required to be up-to-date with the industry you are working in, so they will provide the industry facts for you;
✔️ MEMEs when your brand is friendly and funny;
✔️ Hacks and 'EASY' steps for your audience, so that you will become a go-to person in your niche.

Still wondering why hiring some extra help? 🙏

09/11/2021

Reason #2. Oh, I could talk about that all day... so I will just try to be brief. 😅

When it comes to visual identity, usually big brands have their strict brand books. Which is ok, we all know the benefits of such manual. I will not go into that, I love branding, I love keeping visual identity intact.

I have also encountered situations when guidelines were so strict that I felt quite limited. I remember second-guessing myself many times because I was so afraid of the feedback I would receive from the client, in regards of the visuals and brand voice.

Therefore, my creativity was 0. It is not a secret for anyone that being in the fight-or-flight reduces your creativity to none.

😓 I was more focused on not screwing something up than I was on the real work.

Not to mention I had 0 ideas in the brainstorming meetings... but that's a whole other story that I am going to keep for later.

Luckily, I have a lot of epic failures during my 9-5 jobs that I can talk about... 😂

On the other hand, being a freelance social media manager for small businesses and entrepreneurs gave me the freedom to try, to try and again, to try.

Without feeling fear and without feeling monitored 24/7. I will always be grateful that I had the courage to go all into freelancing. And I will always be grateful for the awesome clients I have worked for along the way. I am truly blessed.

And so you will be if you choose to only align with the people who share your values. ✨

07/11/2021

SENSITIVE TOPIC. Please do not read if you think that everything and everyone has it together but you.

It’s ok not to have it all figured out - most of us don’t - but the uncomfortable part is when the ones who call you ‘lucky’ happen to be the ones who watch the game of your life unfolding from the outside, while coming up with excuses for their lack of action...

While you are out there in the ‘arena’, with your ‘face marred by dust and sweat and blood’ (Theodore Roosevelt, 1910), people will try to justify their own lack of success with ‘he/she’s so lucky’, ‘he/she had this and that and that’s why’...

😨 The worst part is when the words come from the closest people in your life. Or at least the ones you thought they were close to you. When they come from the family, that’s even more hurtful.

But you, me and many others, know what the truth is.

We all have bad and good moments and most probably we already had our worst moments so far...
We know that it takes courage to leave our fear zone and step into the growth zone.

And when we did, everything changed around us.
There’s no way back, or at least, we would do anything that stays in our power NOT to go back there.
It’s hard to let it go when you tasted the Heaven!

Many young entrepreneurs or freelancers will relate. ✨

05/11/2021

❌ FULL DISCLOSURE HERE. I have never shared this with anyone:

How did I end up unconsciously following THE BEST PIECE OF ADVICE I have ever received from a complete stranger?! 😨

Oh boy... this is a tough one...considering yourself a professional when your imposter syndrome is sabotaging you into believing you are not ready yet.

Almost 2 years ago I was searching for an internship abroad. Among other things that I discussed during the interview, I also mentioned "IN THE FUTURE, I want to have my own marketing company".

What came next was the best advice I have ever received from a great entrepreneur:

'You need to think of yourself as a professional and digital marketing freelancer immediately, and prepare accordingly for your intended career trajectory.

The mistake that the majority of people make is that they think that they need to jump from job to job for years and then they will have the experience.

The reality is that you need to SHIFT YOUR MINDSET and think like an entrepreneur, identify the quickest route to your ambition and act accordingly with confidence.'

That was it.

I turned off my PC and moved on with my life.

Almost 2 years later guess who is taking the freelance business seriously? 🤚

02/11/2021

Small biz changed my life!

Whoever told you that work and fun don't come together HASN'T EVER WORKED for a small business.

I remember my first job in a big corporation.
Rules, procedures that changed every two months, strict directions that the employees had to obey... and so on. On top of that, a very abusive boss that me and my colleagues were afraid of. 😂

If that seems like a place of no fun, it was indeed.

As I was only an undergraduate, with no industry experience, with no clear idea of who I was or what the labour market was supposed to be like (later on, I found out there's no such thing as 'supposed to be like') I took that job with very high hopes and with the naivety of a young student who was still searching for a place in the world...

It's no secret that I hated it and all people knew that, especially my colleagues who were witnessing me bursting into tears at my desk every once in a while.

But that was something that I chose because of a very limiting belief: 'I don't deserve more, I need to work hard and people like me (i.e. middle class people) have to work hard in this life'.

NOW: It's so comforting to see THERE IS ANOTHER WAY to do things. It's so fun to try and maybe fail, but learn at the same time with no one telling you that 'Oh, you did that WRONG'. Because guess what, we all learn in small businesses.

Business owners know what it takes to have the courage to step up and start working on your own. They don't judge, they know that courage comes with a bit of fear behind, and that we are improving everyday with no deadline. Perfectionism is outdated and doesn't let you grow.🙌🏻

How many of you have completely switched career from the rigid big corporation to the small biz - working as an employee or as owner and felt like a brand new person?

31/10/2021

😨 Should I or should I not engage in this conversation for the brand I manage?! No more questions!

One of the ‘community management’ principles is to engage with the audience and leave no comment ignored. You treat your audience as if you had a conversation with a friend, i.e. with respect and consideration.

But I am sure you had those moments when you asked yourself whether you should or not reply to some of the comments. They may be only emojis... which is fine, some of them would ask reasonable questions which is again... TOTALLY FINE.
...But what about when they comment just to spam your account or they try to engage you in ‘hate-spreading opinions’?

While ‘any publicity is good publicity’ and any comment you would have at your post can be an opportunity to climb that algorithm ladder on the short-term, as a social media manager you will think more about the long-term gains for that brand.

For a brand, the brand equity they build over-time is so important. Community management is part of the strategy. And that involves very good skills of manoeuvring the thread in such way that the brand’s voice stands out and spreads their ethical values and standards.

Do not engage in the DISTRACTIONS. Instead, focus on the long-term relationship building. 🙏

29/11/2020

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😨 Should I or should I not engage in this conversation for the brand I manage?! No more questions! One of the ‘community management’ principles is to engage with the audience and leave no comment ignored. You treat your audience as if you had a conversation with a friend, i.e. with respect and consideration. But I am sure you had those moments when you asked yourself whether you should or not reply to some of the comments. They may be only emojis... which is fine, some of them would ask reasonable questions which is again... TOTALLY FINE. ....But what about when they comment just to spam your account or they try to engage you in ‘hate-spreading opinions’? While ‘any publicity is good publicity’ and any comment you would have at your post can be an opportunity to climb that algorithm ladder on the short-term, as a social media manager you will think more about the long-term gains for that brand. For a brand, the brand equity they build over-time is so important. Community management is part of the strategy. And that involves very good skills of manoeuvring the thread in such way that the brand’s voice stands out and spreads their ethical values and standards. Do not engage in the DISTRACTIONS. Instead, focus on the long-term relationship building. 🙏

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