whatisthisbehaviourpodcast

30/11/2022

Shape your future with @ this Thursday!

As long as we’ve known Reubs, he’s been energy that ignites people’s flames. Go to him with a thought or an idea and he’ll work at it with you into fruition while being a soundboard, community connector and personal cheerleader/comic so you love every part of the process.

On the 1st of December Reuben will host the first ever LIVE, where you can visualise utopia, shape your future and question the status quo on a deep and mainly hilarious introspective journey at Richmix London.

Be prepared to leave with new ideas and connections to help you live out your dreams!

Limited sliding-scale tickets from £8 are available via the link in @ bio 🎟

We’re proud of you Reubs. Your legacy is so strong! 👏🏾👏🏾👏🏾👏🏾

29/11/2022

The three of us have been cooking up new episodes, guest features and ideas for 2023, although & have cooked up something altogether more magnificent! Join us in congratulating the couple on our first pod baby!!! May you both have a smooth and healthy new chapter. Lots of love, Reuben & Almass xx

25/08/2022

what do collective wind look like? How can we celebrate ourselves when we celebrate eachother? Deep dive into the ethos of the in EP 73 and join us in uplifting creativity in the global South Asian community. 🙌🏽 🎙 📈

Image: 💥

22/08/2022

all 3 of us have a unique pull to the - for Reuben, the scene has changed drastically while he’s been on the come up. One of the main changes is that he can see many more of us in the game now, and the WITB 101 is a directory that contributes to South Asian global visibility.

Hit the link in our bio to listen in to the inception of WITB 101 and download your free pack. Love!

18/08/2022

What’s been up to this week? Ice-cream at the pop up, being art-baes with , cocktails at home (Aaron literally has a bar & printed menu at home 🤯) & a trip to the ASMR exhibit at the - pouring in with fun & inspo, we see you Aaron!

16/08/2022

What in the is going on ere?! We have launched our most meaningful project to date - the What is this Behaviour? 101.

An open access, annually growing directory of South Asian people going against the grain across industries you don’t typically see us visible in.

Our hope is that the will help us find each other easier, inspire us to be bold in our career pursuits and help the wider industries have less excuses to hire South Asian people.

Swipe across to read more, hit the link in our bio to download the free WITB 101 deck and nominate a person you think we all should know about!

Love,

Aaron, Almass & Reuben x

15/08/2022

Monday mornings mean link ups without fail. These were taken the week before the launch of - regular meets mean we can keep our chats human when the work/creative pressure is on 🔑

11/08/2022

we’re still on a *high* from last Friday, and this picture is one moment of many!!!! Shout out & - showing us how it’s done 👌🏾🙌🏽

More highlights to come - if you haven’t yet checked out the - hit the link in our bio and discover the first drop of 101 South Asian people going against the grain. We’re just getting started 😉

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11/08/2022

How much does having a personal brand matter? All 3 of us are in our personal brand bag - but if you If you do the work, do you need to shout about it? Listen to EP 72 and see where you land - authenticity is the key 🔑 🎙

09/08/2022

06/08/2022

Last night we celebrated the launch of WITB 101, a growing directory of South Asian people going against the grain!!!

We couldn’t have dreamt of a better evening. You all showed UP!! We had the sensational perform live 😮 & & on the 1s and 2s 💿 🔊 , and as our first in-real-life gathering since the inception of the pod we are overjoyed, emotional, ecstatic & so proud of our community!!

Thank you for helping us create space.

Use, share and find each other through the WITB101 >>> link in bio!!

captured by the one and only 👌🏽 📸

04/08/2022

Last episode got some core values as we unpicked and unpacked personal branding. We love this quote from …who reminds us the value of being authentically you - and sometimes it isn’t easy to do this in the workplace, regardless of your field!

Lock in, link in bio 🎧 ❤️

03/08/2022

The South Asian scene is growing…and now we’re bumpin into eachother on road (or in the V&A). Shout out … who intro’d herself by saying “you’re Almass Badat from the What is this Behaviour? podcast and I listen to it with my mum!” Yes Dayah!! Love to you and mum who have been locked in from jump!!

If you see one of us, say hello 👋🏽 otherwise we kinda forget people actually listen in 😂😂

25/07/2022

Post-meeting pre-announcement South Asian sexiness for you this Monday!! The three of us are *so* gassed to share some news soooooooooon!!!

13/06/2022

Quick photo dump of my ( )recent trip to NYC.

As the world opens up again I’ve been thinking about the evolution of the podcast and how we can really start connecting with our pod community.

This trip allowed me to connect with listeners, guests and future guests.

And it gave me a real insight into how the diaspora are making their mark on the world globally.

From checking out perfume store

Meeting up with

Grabbing lunch and advice with latest guest

Stopping by coffee shop to even just seeing poster on a cab in non other than Queens itself.

This felt like a surreal moment. I personally would love to bring what we do on the pod into a moving image web series format. And this experience only made me even more excited for how important making that development will be.

That was just 4 days. Imagine if we had more time and a video crew. Can’t wait.

✌🏾🤌🏾

12/05/2022

Issa international link up!! headed West Coast and met with artist .studio and WITB alumni, actor, poet, director (and much more)

The pod has helped us make friends around the world 🗺 and our community is growing. Jheeze!

P.S we’d like to think that ‘s top colourway is entirely deliberate and could be future WITB merch 😂🤌🏽

18/03/2022

EPISODE 65

explains why she started her ROOTED Project and why she feels it’s so important for the south asian community and beyond.

Listen to full episode on all podcasting platforms.

16/03/2022

EPISODE 65

We chat with the super talent stylist, creative director and community weaver

Speaking about her career, what keeps her inspired and how she is looking to build on her current community based projects.

EPISODE OUT NOW

08/03/2022

We wanted to wish everyone a very happy international womens day.

We are proud to be celebrating all the woman in the South Asian community. We see the great work that you all do.

We have been lucky enough to share and hear the stories of so many talented and inspiring woman within our community through the podcast. We hope to bring you even more this year.

A big thank you to all the guests who have shared their time with us.

22/02/2022

EPISODE 63

To celebrate Valentine's Day we indulged in some four-way verbal in*******se with Poppy, a co-host on the podcast; going back and forth on everything from shame and culturalization around sex, right through to the underrated healing power of rage wanks.

18/12/2021

this week the three of us were meant to experience the most amazing bar & food tour curated, but good old Omarion is out here causing havoc so we decided that we’d rather be safe than sorry 🤗 regardless of these last few weeks and despite still being in the middle of a global pandemic, we reflect on year #2 of WITB: connecting and conversating with talented South Asian culture-shapers and shifters around the world!!! We’ve laughed, cried, celebrated birthdays, recorded outdoors, held IRL workshops (yay!) met some of you (thank you for showing us love) and we’ve learned so much about ourselves. Thank you to all our guests for your time, expertise & knowledge as well as our listeners old and new for joining in on our journey.

We’re keeping steady and looking forward to 2022, and we wish you a gentle transition into this next phase. Please have a listen to Episode 60: Conscious Reinvention if you need some ideas for rituals and practises to support you and remember, we’re all in this together ♥️🙏🏽

Lots of love,

Aaron, Almass & Reuben x

17/12/2021

enter the chat!!!! 🎙 lock in to EPISODE 61 with .lish_ .png & - these 5 are just a handful of the new wave of British South Asian creators we’ve seen representing this year.

In this extended episode we reflect on the collective’s journey so far, expanding club-culture, making conscious business choices and Daytimer’s mission to inspire more of us in the South Asian community to embrace our creatives skills!

Swipe across to see a few highlights from the episode, and comment below to our last guests of 2021 some WITB love!

Aaron, Almass & Reuben x

02/12/2021

To the first lady of the pod,
blessings in abundance fired towards the energetically-colourful, ever-expansive, fast-evolving, super-talented, all round pioneering, loving, gangsta as she celebrates another year contributing on this madness of a planet! For those that know Mas personally, you’d likely agree that she’s a whole city compressed into one person - and to have that depth on the WITB team is a hell of a blessing ⚡🏅

It’s an honour to be in personal and professional relationship with you Mas, and thanks for ALWAYS finding middle ground when we can’t lol 🙏🏾

Feel free to follow on her journey and drop your bday love in the comments below 🎂 She’s only just started!

Luv

01/12/2021

To the first lady of what is this behaviour.

blessings in abundance fired towards the energetically-colourful, ever-expansive, fast-evolving, super-talented, all round pioneering, loving, gangsta as she celebrates another year contributing on this madness of a planet! For those that know Mas personally, you’d likely agree that she’s a whole city compressed into one person - and to have that depth on the WITB team is a hell of a blessing ⚡🏅

It’s an honour to be in personal and professional relationship with you Mas, and thanks for ALWAYS finding middle ground when we can’t lol 🙏🏾

Feel free to follow on her journey and drop your bday love in the comments below 🎂 She’s only just started!

Luv

17/02/2021

In the spirit of spreading awareness and shedding a light on those doing great work. We will be creating posts around South Asians across many different industries that are helping redefine what it means to be South Asian, simply by working in spaces we are not normally seen in.

We kick it off with some dope illustrators leaving their creative mark on the world.

If you find this useful please feel free to share. We hope this inspires the next generation of young talent.

18/11/2020

EPISODE 21: SELF CARE

We share ideas on how to look after ourselves during a winter lockdown.

11/11/2020

November 25th 10:30PM choppin it up with & on is where you’ll find us next • unlike our pods, this is live and direct • pop it in ya diary!!!!! 🔊💫

11/11/2020

Let it be known that November 11th is REUBEN DAY! Join the WITB crew celebrating ‘s birthday - our real-life comedian (who is evolving into a levitating oracle), brother, friend, son, educator, creative thinker, evernote-loving ball of energy that is 1/3 of our WITB trio. You inspire us to continue pushing the boundaries and show us how experience, time and dedication to your craft results in more learning, more lust for life and many more memories. Love you bro!

Follow or comment below to wish him a happy birthday!

🎂🎈🎁

10/11/2020

Episode 20 we chat with about her journey.

We get into some important issues facing fashion and the global problem that is colourism.

08/11/2020

Yo peeps on the controls. Myself and wanna give a MAHOOSIVE big up to for landing her new  monthly residency, starting tonight (8th Nov) on the app! 🔥
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It’s gonna be an eclectic MAS-UP (like what I did there 😉) of seamless music, guest interviews with a sprinkle of Almass’s weird and wonderfulness.
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In her own words “we’re taking you into 2021 with good ENERGY, POWER, MOTIVATION, LOVE & CREATIVITY Let’s gooo 🔊🔊🔉”
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Lock in lock ONNN!
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31/10/2020

Our Halloween 🎃 special is out now.

and discuss their scariest childhood memories. 😆

23/10/2020

Man like on the importance on creating, not just for yourself but for others too.

22/10/2020

We just wanted to say a huge thanks to everyone that has supported the podcast since our launch. We’ve not been online for that long we want to share an celebrate each milestone.

We’re proud to say we have reached 10k listens thats to you all.

Hears to the next 10k listens we hope to continue to help break negative stereotypes in our community. 🙌🏾

21/10/2020

Mr dropping some personal gems on his creative process.

20/10/2020

In this weeks episode we chat with the multitalented

Tune in to hear about what motivates him, the importance of leaving space for creativity and the joy of awkward silences with clients. 😆

15/10/2020

...what weekly meetings are with 😅 • the spirit of carnival 2020, though postponed, lived through us!!!

15/10/2020

Aaron speaks about his relationship with Iman, his wife, and how their shared experiences have allowed them to connect despite the differences of race.

15/10/2020

hey WITB fam, Almass here. Up top you can see aesthetic galore - if you take a not-so wild guess at who’s responsible, you’ll land on , who is one of my co-hosts on the pod. Both Reuben & Aaron founded & have always had an eye for style as well as opening up space for people, particularly men of colour, to express their identity through fabric, colour & dress.

Aaron launched not too long ago & I really appreciate the time, duration & detail the page puts in to hone in on quite an age-old craft in South Asian culture. We are tailors, designers, weavers...we embroider, we press, we dye, we know our s**t when it comes to quality & impact with clothes. Enjoy one of Aaron’s babies - 👌🏽

09/10/2020

Mr dropped a couple 💎 in this episode. If you haven’t had the time to listen make you you schedule it up for this weekend.